0:00split screen hair dye issues
This scene opens with a vertically split screen displaying three distinct, simultaneous actions related to traditional hair dyeing problems. The left panel shows a medium close-up of a young Asian woman with vibrant pink and purple dyed hair, touching her forehead with a concerned expression, highlighting potential skin staining. Her blue-tinted hair is visible. The middle panel features a close-up of hands vigorously scrubbing dark hair under running water in a shower, with streaks of purple dye rinsing off the scalp and shoulders, emphasizing the messiness of the process. The right panel is an extreme close-up of a bathroom sink drain with water flowing into it, heavily discolored by bright purple hair dye, illustrating the extensive cleanup required. All three panels are brightly lit. The dominant colors are vibrant pink, purple, dark hair, and the white/porcelain of the bathroom fixtures. Overlay text at the top, centered against a black bar, reads 'STOP Staining Your Skin With Dye' in white, sans-serif font.
0:01man introducing product
A medium shot frames a well-dressed man against a clean, brightly lit white background. He is centered and speaks directly to the camera, gesturing with his hands. Initially, he holds a white product bottle in his left hand and a small white brush tool in his right. His movements are expressive and confident. The lighting is soft and even, typical of a studio setting, casting minimal shadows. The overall color palette is professional and minimalist, with the man's dark suit contrasting with the white background and product. Overlay text appears at the bottom of the screen, changing from 'we've developed a simpler way' to 'instead of the complicated old way'.
0:05traditional dye application
This scene features several rapid cuts, focusing on the messy and complicated aspects of traditional hair dyeing. The first shot is an overhead close-up of hands pouring a liquid from a white bottle into a dark, rectangular hair dye box, causing a splash of pink and purple liquid, with overlay text 'you've got to mix messy liquids'. The second shot, also an overhead close-up, shows hands squeezing the mixed liquid dye from a bottle onto an applicator brush, with similar messy pink and purple splashes. The third shot is a closer, slightly tilted shot of a hand squeezing a white applicator bottle with a brush head, dispensing a viscous, pinkish liquid into a mixing bowl, against a light-colored tiled bathroom background. The fourth shot is a close-up of a hand squeezing the white applicator bottle, revealing thick, pink-red liquid that seems to be 'painting' the surface below, suggesting the dye's vibrant and potentially staining nature. The lighting is bright and direct, highlighting the colors and textures of the dye. The dominant colors are white, black, and various shades of pink and purple from the dye. The focus is entirely on the hands and the dyeing process.
0:09product bottle demonstration
This scene focuses on a close-up of a white cylindrical product bottle, labeled 'SIMPLER HAIR COLOR', with a sleek black pump top. A hand with neatly manicured nails gently removes the transparent plastic cap from the bottle, revealing the pump mechanism. The lighting is soft and even, emphasizing the product's clean design. The background is a blurred, light-colored wall, keeping the focus squarely on the product. Overlay text at the bottom reads 'we made a safer† option'. The color palette is minimalist, dominated by white, black, and the subtle skin tones of the hand.
0:11dispensing product onto brush
A close-up shot focuses on a hand holding the 'SIMPLER' product bottle, pressing the pump to dispense a light brown, creamy substance onto the teeth of a white hair brush applicator. The brush has two rows of teeth, designed for even distribution. The background is blurred, showing a dark, possibly grey, shirt worn by the person. The lighting is soft and natural, emphasizing the texture of the product as it comes out. Overlay text reads 'That doesn't have any PPD'. The dominant colors are the white of the bottle and brush, the light brown of the product, and the dark grey of the shirt.
0:12woman with red hair after application
A medium close-up shot of a woman with vibrant, reddish-orange hair. Her face is in the center of the frame, looking directly at the camera with a slight, confident smile. Her bright blue eyes contrast beautifully with her warm hair color. A hand, wearing a black glove, is gently smoothing her hair near the top of her head, suggesting recent product application. The background is a soft, blurred white, putting all emphasis on her face and hair. The lighting is bright and even, highlighting her features. Overlay text 'That doesn't have any PPD' continues from the previous scene. The dominant colors are the woman's red hair, blue eyes, and the black of the glove.
0:14woman dispensing product gray hair
A close-up shot focuses on a woman, likely in her 40s or 50s, with long dark hair, dispensing the 'SIMPLER' product onto a white applicator brush. Her face is partially visible on the right side of the frame, focused intently on the task. Her hair has visible gray roots along the part, which is the area the product is being prepared for. She holds the product bottle in her left hand and the brush in her right. The background consists of white, vertically grooved panels. The lighting is bright and frontal, clearly illuminating the product and her hair. Overlay text at the bottom reads 'Just dispense onto the brush'. The color palette is dominated by the dark brown/black of her hair, the white of the product and brush, and the subtle grey of her roots.
0:15woman applying product gray hair
This scene consists of several rapid close-up shots of the same woman from the previous scene, applying the 'SIMPLER' product to her gray roots. The camera angle shifts slightly but maintains a close focus on her hair and hands. In the first shot, she uses the white applicator brush, held by a hand in a black glove, to brush the light brown product onto the gray roots along her part, while her left eye looks towards the camera with a slightly surprised or acknowledging expression. The subsequent shots show her continuing to brush the product into different sections of her hair, carefully covering the gray areas. Her expression becomes more natural and relaxed as she continues. The background remains a blurred white. The lighting is consistent, bright, and even. Overlay text at the bottom reads 'Brush it in'. The dominant colors are the dark brown/black of her hair, the light brown of the product, the black of the gloves, and the white of the brush.
0:19woman after product use
A medium close-up shot of the same Indian woman from the previous scenes, now showcasing her hair after product application. Her dark hair is styled to cover part of her face, with a significant section falling over her right eye. She looks directly at the camera with a confident, slightly enigmatic expression, her lips painted with a dark pink lipstick. She subtly runs her hand through her hair, revealing healthy, uniformly dark hair with no visible grays. The background is a clean, bright white. The lighting is soft and flattering, highlighting her dark hair and features. Overlay text at the bottom reads 'And your grays are gone!'. The color palette is dominated by the rich black of her hair, her warm skin tone, and the bright white background.
0:20man explaining product benefits
A medium shot of the host from the earlier scene, a man in a dark suit, positioned against a bright white background. He holds the white 'SIMPLER' product bottle in his left hand. In his right hand, he initially holds a blurred stack of what appear to be traditional hair dye boxes, which then transition into a graphic of four green, blurred boxes, and finally to a product box and brush with recycling arrows, then a hair silhouette. He speaks directly to the camera, using hand gestures to emphasize his points. The lighting is consistent and even. Overlay text appears and changes throughout the scene, starting with '1 can gives you as many uses', then 'as all 4 of these boxes combined', 'and you can use it and re-use it', and finally 'For hair & touch-ups'. The overall color scheme is clean and professional, with the dark suit contrasting with the white background.
0:31man offering promotion
A medium shot of the host, the man in the dark suit, standing against a white background. This time, a large, dark grey banner with the partial word 'FREE' is visible behind him on the right side of the frame, indicating a promotional context. He continues to hold the white 'SIMPLER' product bottle in his left hand and gestures with his right. As he speaks, various graphics appear to his right: a truck icon with 'FREE SHIPPING', a box with recycling arrows and 'free returns', and finally a green 'RECOMMENDED' badge with five stars. The lighting is bright and consistent. Overlay text appears at the bottom, conveying promotional messages: 'we're so confident you will love it', 'that we are offering free shipping', 'and free returns', 'so give us a try at simplerhaircolor.com', and 'and if you don't like it it's on us'. The scene maintains a professional and persuasive tone.
0:41product hero shot call to action
A captivating hero shot of the 'SIMPLER' product box. The scene is a close-up, focusing on a sleek, matte black rectangular box with the word 'SIMPLER' printed in white, sans-serif font across its top face. The box is held horizontally by a hand entering from the right side of the frame. The background is a lush, vibrant green, composed of soft-focus fern leaves, creating a natural and inviting atmosphere. The lighting is soft, yet highlights the texture of the box and the intricate details of the fern leaves. Overhead, large white text reads 'Order yours!' in a bold, sans-serif font, serving as a clear call to action. The dominant colors are the deep green of the foliage, the stark black and white of the product box, and the white text overlay, creating a striking visual contrast.
