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"Solid, sweaty pilates workouts in a short amount of time that get results." This is the app for you! 4.9 ⭐, +100K reviews Start your 7-day free trial today! No credit card required.

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HookExplainerHow-ToProduct DemoProblem-FirstProblem SetupFeature BreakdownVisual HookWide ShotStatic FrameText OverlayBackground MusicFemale PresentExpert AuthorityProduct In HandValue PropositionOn-Brand Color PaletteConfidentInspirationalInstructionalAthleticFitnessWorkoutExerciseGymStrength TrainingPilatesDumbbellsActivewearSolution RevealProof PointCall To ActionBenefit-FirstTalking HeadMedium ShotDialogue On CameraExcitedTrustworthyOffer HighlightScreen RecordingLogo VisiblePackaging VisibleAppTechnologyMobileApplication

Transcript

0:13These strength and Pilates workouts will get you results in just six weeks. They will sculpt your arms, they will tone your core, they will tighten your waist.

0:21While also building your glutes and lifting them. So if you want the look of a Pilates princess, but you want the strength of a muscle mommy,

0:27just grab three or five pound dumbbells. You can do these workouts from anywhere that you want.

0:32So if you're ready, come joining me on the ladder app.

Text on Screen

0:00BECOMING A Pilates Princess & A Muscle Mommy

0:03I'll make it simple for you

0:06It's called the 3-2-1 method

0:093 days of strength training 2 days of Pilates 1 day of mobility

0:13These strength & Pilates workouts will get you results

0:16In just 6 weeks!!

0:17they will sculpt your arms they will tone your core

0:19they will tighten your waist

0:21while also building your glutes and lifting them

0:23so if you want the look of a Pilates princess but you want the strength of a muscle mommy

0:27just grab three or five pound dumbbells you can do these workouts from anywhere that you want

0:31✨Try my program for free✨

0:34LADDER GET STRONGER WITH A PLAN Download on the App Store

Scenes (3)

0:00exercise demo with text

A young, fit woman performs a series of dumbbell exercises in a minimalist gym setting. She's wearing a red sports bra and matching shorts, with black over-ear headphones. The background features light brown walls, a wooden floor, and a large window showing blurred outdoor greenery. Several small, dark wooden blocks are scattered on the floor. Lighting is bright and even, coming from overhead circular lights, creating subtle highlights on her skin. The camera is static, capturing her from a slightly low angle, head-to-toe. She first does bent-over lateral raises, then an overhead press from a standing position, followed by an overhead press from a kneeling position. She concludes with a side lunge holding a dumbbell. Her movements are controlled and focused. Text overlays appear: 'BECOMING A Pilates Princess & A Muscle Mommy', 'I'll make it simple for you', 'It's called the 3-2-1 method', '3 days of strength training 2 days of Pilates 1 day of mobility'. The overall mood is active and instructional, with an energetic underlying tone from the music.

0:13talking head explainer

A young woman, seen from the chest up, speaks directly to the camera in a medium shot. She has long, wavy blonde hair parted down the middle, cascading over her shoulders. She wears a vibrant fuchsia pink sports bra. The background is a textured, light brown wall, possibly fabric or wood paneling, with a window visible on the left showing blurred outdoor scenery and greenery, indicating an indoor setting with natural light. Soft, natural light illuminates her face, creating a warm and inviting atmosphere. She uses expressive hand gestures to emphasize her points as she explains the benefits of her fitness program. Her facial expressions are animated and enthusiastic, conveying confidence and friendliness. Text overlays appear on screen to highlight key points: 'These strength & Pilates workouts will get you results', 'In just 6 weeks!!', 'they will sculpt your arms', 'they will tone your core', 'they will tighten your waist', 'while also building your glutes and lifting them', 'so if you want the look of a Pilates princess', 'but you want the strength of a muscle mommy', 'just grab three or five pound dumbbells', 'you can do these workouts from anywhere that you want', '✨Try my program for free✨'.

0:34app promotion screen recording

A stylized graphic shot promoting a fitness app named 'LADDER'. The background is a vibrant gradient from lime green to bright yellow, creating an energetic and modern aesthetic. The main focus is a central black smartphone, positioned slightly angled forward, displaying the app interface. The app screen features a woman performing a workout with dumbbells, with the text 'ENERGIZE PILATES x STRENGTH' prominently displayed. Two additional black smartphones are angled slightly behind and to the sides of the central phone, also showcasing other workout options within the app, such as 'ARMS & ABS' and 'SUPERNOVA'. The phones are sleek and modern, representing digital fitness. Below the phones, the brand name 'LADDER' is displayed in bold black letters, followed by the slogan 'GET STRONGER WITH A PLAN', and an 'Download on the App Store' button graphic. The overall color palette is dynamic and eye-catching.

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