0:00gym posing abs flex A well-lit, medium shot captures a fit Caucasian woman with blonde hair tied in a ponytail, standing centrally in a modern gym. She is wearing a maroon halter-neck sports bra and matching high-waisted shorts, revealing a highly defined abdominal area. Black wrist weights are visible on both wrists. The background features light wooden flooring with black workout mats, and green plant walls, suggesting a clean, minimalist fitness environment. Overhead, several straw-like light fixtures hang from the ceiling. The lighting is bright and even, highlighting the woman's physique. Text overlays appear sequentially: first, "idk who needs to hear this..." in white, then "but you don't get 'TONED' on accident..." with 'TONED' in yellow. The woman performs a subtle flex, tightening her core and then flexing her right bicep while maintaining a confident, serious expression. Her body is slightly shiny, indicating sweat from a workout. The camera remains static.
0:04gym side plank dumbbell row A medium wide shot from a slightly high angle shows a fit Caucasian woman performing an exercise in a spacious, light-filled gym. She is on a green yoga mat, positioned in a side plank with her right forearm on the mat, wearing a light grey sports bra, matching leggings, and a white baseball cap. A red dumbbell is held in her left hand, which she uses to perform a single-arm row, lifting it towards the ceiling. Her body is glistening with sweat, emphasizing her muscular definition, particularly in her core and shoulders. The background features warm-toned wooden ceilings with exposed beams and recessed lighting, along with light-colored walls and a few dark windows, creating an airy and natural ambiance. Text overlay reads: "you need to train with a plan" and "and prioritize progressive overload" in white, with 'progressive overload' highlighted in yellow. The camera is static.
0:09gym pushups with dumbbells A medium wide shot, slightly angled from the side and above, shows the same fit Caucasian woman from the previous scene, now performing push-ups using small red dumbbells as hand supports on a green yoga mat. She is in a plank position, lowering her chest towards the mat while maintaining a straight body line, demonstrating proper form. She wears the same light grey sports bra, matching leggings, and white baseball cap. Her body is still visibly sweaty and muscular. The gym environment is consistent with the previous scene, featuring light wooden ceilings, neutral walls, and natural light sources, enhancing the clean and focused atmosphere. Text overlay in white reads: "and you need a coach to guide you along the way". The camera is static, capturing the full motion of the exercise.
0:13app calendar workout selection A screen recording displays the 'Ladder' fitness app interface. The top header shows 'Define' with a dropdown, and an icon indicating notifications. Below, circular progress indicators show daily activity ('223 sent', 'CS', 'VM', 'GB'). The main part of the screen features a scrollable weekly calendar view with workout suggestions for each day. Tuesday's workout, 'LAVISH LOOKIN LEGS,' is highlighted with a 'Priority' star, showing a woman performing a bent-over dumbbell row. Wednesday shows 'BICEP & TRICEPS' with another woman demonstrating bicep curls. Below the calendar, text overlays state: "you NEED the ladder app" with 'NEED' in yellow, followed by "6 BRAND NEW workouts each week." The overall color scheme of the app is dark grey and black with bright yellow accents, providing a sleek and modern feel. The screen recording moves smoothly through the interface, demonstrating functionality.
0:17app hammer curl guidance A full-screen capture of the 'Ladder' app interface, focused on a single workout exercise. The screen displays 'Hammer Curl • Alternating' at the top, beneath which a fitness model, a Caucasian woman with blonde hair in a ponytail, demonstrates the exercise. She stands upright, holding a dumbbell in each hand, wearing a black sports bra with 'LADDER' branding and black leggings. Her form is impeccable. Below the video, there are interactive elements: 'Dumbbells' button, 'History', 'Notes', and 'Start' buttons, along with exercise metrics (Set, Time '40s', Effort '70%', Reps '12', Previous '20 lb'). Text overlay reads "in ear + on screen guidance." The app's visual style features a dark background with vibrant yellow progress bars and interactive elements. The camera shows a static screen recording of the app interface.
0:20app tricep lift guidance Another full-screen capture of the 'Ladder' app, transitioning to a different exercise demonstration. The screen shows 'Bent Over V Tricep Lift' with a fitness model demonstrating the exercise. The Caucasian woman, with blonde hair in a ponytail and wearing a black sports bra with 'LADDER' branding and black leggings, is shown in a bent-over position, holding dumbbells and extending them backward to engage her triceps. Similar interactive elements and metrics (Set, Time '30s', Effort '70%', Reps '8') are displayed below the video. Text overlay states: "let me show you EXACTLY how to become a toned pilates princess" with 'EXACTLY' and 'pilates princess' highlighted in yellow. The app maintains its dark theme with yellow accents. The camera captures a static screen recording of the app interface.
0:23app promo final screen A vibrant, animated branding screen with a gradient background that transitions from bright green to yellow from top to bottom. The brand name '#LADDER' is prominently displayed in a bold, stylized black font at the top. Three smartphone mockups are arranged in a dynamic, slightly angled pattern, showcasing the 'Ladder' app interface on their screens. The central phone shows a woman exercising with dumbbells, labeled 'ENERGIZE PILATES + STRENGTH'. The left phone displays 'ARMS + ABS', and the right phone 'SUPERNOVA'. Below the phones, large black text reads 'GET STRONGER WITH A PLAN'. At the very bottom, a 'Download on the App Store' button is visible. The overall mood is energetic and motivational, using bright brand colors and clear calls to action. The camera is static, displaying this promotional graphic.
