0:00Host introducing topic with mug
A medium shot frames a young Caucasian woman seated, engaging directly with the camera. She possesses long, dark, wavy hair, striking light blue eyes, and is dressed in a black long-sleeved crew-neck top. Her makeup accentuates rosy cheeks, and her nails are painted a deep red. She holds a light green and white checkered ceramic mug with both hands, positioned at waist level. The indoor background features a white wall adorned with three black-framed artworks, notably 'New Yorker' posters. To her left, a minimalist silver floor lamp with a white cylindrical shade provides ambient lighting. A partially visible doorway in the background reveals a glimpse of another room, possibly a bedroom, featuring a white bed and light-colored furniture. The lighting is bright and even, casting minimal shadows. The overall color palette is primarily neutral with accents of green from the mug and rosy tones on her face. A text overlay reads: "my New Year's resolution is to get into a wellness routine that makes me look and feel better. but that doesn't just come from within, It starts with your surroundings."
0:07Product box reveal
A close-up shot focuses on two female hands, adorned with deep red nail polish, holding a sleek, white rectangular product box. The box prominently displays the 'Pura' logo and the text 'Smart Fragrance Diffuser' in elegant black typography. The hands are positioned on either side of the box, presenting it clearly. The background is a plain, undifferentiated light grey or white surface, emphasizing the product. The lighting is bright and even, crisply illuminating the box and the hands. The hands are gently holding the box, ready to unveil its contents. A text overlay reads: "one thing I've recently added to my apartment that I'm loving"
0:08Unboxing fragrance refills
An overhead, static shot looks directly down into an open, white rectangular product box. The interior of the box is neatly organized, showcasing its contents: a white power adapter, a white USB cable coiled and secured with a plastic tie, and two small, distinct fragrance refill boxes. One refill box is black with 'NEST' branding, while the other is white with 'ANTHROPOLOGIE' branding and a botanical design. All items are precisely fitted within the box's molded compartments. The background surrounding the box is a plain, light surface, suggesting a clean, controlled environment. A text overlay reads: "one thing I've recently added to my apartment that I'm loving is my Pura Plus diffuser"
0:10Showing fragrance refills and diffuser body
A close-up shot sequence begins with female hands, featuring deep red nail polish, holding a small, rectangular black box labeled 'NEST New York Smart Home Fragrance Diffuser Refill', presenting it centrally. This transitions smoothly to the hands holding a small, white box adorned with a botanical design and labeled 'ANTHROPOLOGIE Sandalwood Vanilla Fragrance Refill'. Both are displayed against the subtle background of the opened Pura product box. The scene then cuts to the same hands holding the main white Pura Plus diffuser unit. This diffuser is cylindrical with elegant vertical fluting along its surface and a flat, grey-buttoned base. It is held upright, showcasing its sleek design. The background continues to be the minimalist white interior of the larger product box. The lighting remains consistently bright and even, highlighting the products. A text overlay reads: "Is my Pura Plus diffuser you plug it into the wall Insert your fragrances of choice"
0:13Inserting fragrance refills and assembling diffuser
This close-up sequence illustrates the assembly process of the Pura Plus diffuser. The initial shot shows a single female hand, with red nail polish, carefully inserting a small fragrance refill bottle into one of the two designated slots on the white diffuser base. The base is positioned on a pristine white countertop, with a white tiled kitchen wall and a standard US wall outlet visible in the background. The shot then transitions to show both fragrance bottles securely inserted into the base, side-by-side. Finally, both hands meticulously place the white, fluted cylindrical cover over the base, completing the diffuser's assembly. The lighting is bright and direct, ensuring clarity and highlighting the product and hands throughout the demonstration. A text overlay reads: "Insert your fragrances of choice and control the smart diffuser right from your phone"
0:16App interface - fragrance selection
A screen recording showcases a smartphone displaying the Pura app's interface. The top of the screen indicates 'Bay 1' and 'Bay 2' selections. The first view prominently features 'Driftwood & Chamomile' by NEST New York, accompanied by an appealing image of its refill bottle set against a background of delicate white flowers. Below this, intuitive controls for 'intensity,' 'timer,' and 'start' are visible. The screen then smoothly transitions to display 'Sandalwood Vanilla' by Anthropologie, with its refill bottle rendered against a rich, dark, textured wood background. The app's design is clean and user-friendly, utilizing white text on a dark gray interface. The phone's status bar is visible at the very top, showing the time '10:19' and a '100%' battery charge. A text overlay states: "fragrances can change the energy and atmosphere of your space"
0:19Diffuser activating
A close-up shot captures the white, fluted cylindrical Pura Plus diffuser positioned on a clean white countertop. A white power cord extends discreetly from its rear. As the scene unfolds, the base of the diffuser emits a soft, calming blue light, indicating its activation and operation. The background consists of a white tiled kitchen wall, maintaining a minimalist aesthetic. The lighting is bright and uniform, effectively highlighting the subtle blue glow at the diffuser's base and its sleek design. A text overlay reads: "fragrances can change the energy and atmosphere of your space"
0:20Apartment living area
A wide shot reveals a bright and stylish modern apartment living area. In the foreground, a black rectangular coffee table, featuring a white book, anchors the space. Centrally placed is a round white table with a slender brass pedestal base, holding a clear glass vase filled with vibrant red flowers. Two dark grey upholstered armchairs flank the round table. The dominant background element is a large window expanse covered by white blinds and tall, floor-length white curtains, allowing abundant natural light to illuminate the room. A visible window-mounted air conditioning unit is present in the lower right portion of the window. The flooring is light-colored hardwood. The overall color palette is predominantly neutral (whites, greys) with striking accents of red and brass. A text overlay reads: "and I've always loved diffusers for that calming effect"
0:22Apartment kitchen view
A medium shot looks through a clean white doorway, revealing a contemporary, well-lit kitchen. The kitchen is characterized by its bright white upper and lower cabinetry, a pristine white countertop, and a classic white subway tile backsplash. Visible on the countertop are a stainless steel dishwasher, a shiny silver electric kettle, and a clear vase brimming with cheerful yellow tulips. The floor features a distinct patterned grey and white tile. To the left of the doorway, a portion of a black-framed artwork depicting a woman and a gleaming gold bar cart laden with various bottles are visible, hinting at the adjacent living space. The lighting is crisp and clean, enhancing the bright white aesthetic. A text overlay states: "helps me unwind after stressful work days"
0:23Diffuser with multiple refills
A medium close-up shot focuses on the white Pura Plus diffuser, cylindrical and vertically fluted, resting on a white countertop. Its base emits a soft blue glow, connected by a white power cord. Arranged meticulously in front of the diffuser are four small, rectangular fragrance refill boxes from various brands, including 'Allos', 'NEST', and 'Pura'. These boxes exhibit diverse designs and colors, with visible green, black, white, and brown packaging. The background features a white tiled kitchen wall, with a standard power outlet visible. The lighting is bright and clear, effectively highlighting the products and their packaging on the clean white surface. A text overlay reads: "helps me unwind after stressful work days and in instantly feel grounded."
0:25App interface - scheduling and fragrance management
A screen recording displays a smartphone running the Pura app. The initial view presents a calendar-like schedule for 'Juju's Apartment,' showing 'Sandalwood Vanilla' scheduled for Tuesday, Wednesday, and Thursday mornings. Below, a series of pre-set templates are offered: 'Rise and shine,' 'All day long,' 'Work from home,' and 'Relaxing,' along with a 'Diffuse exactly when you like' custom option. The screen then transitions to a detailed setup page for 'Rise and shine,' where users can select fragrance bays, specify repeat days for the week, define start and end times (e.g., '06:00 AM' to '10:00 AM'), and adjust scent intensity (with 'Subtle,' 'Medium,' and 'Strong' options, 'Medium' being selected). Finally, the screen briefly shows the individual fragrance profiles for 'Sandalwood Vanilla' and 'Driftwood & Chamomile' again, complete with intensity, timer, and start/stop controls. The phone's top status bar is visible, displaying times like '10:17' or '10:18' and a '100%' battery charge. Text overlays appear sequentially: "The app lets we make schedules," "set timers," "adjust scent intensity," and "and change scents throughout the day depending on my mood."
0:31Host talking about promo
A medium shot captures the young Caucasian woman, seated and talking directly to the camera, maintaining a friendly and engaging demeanor. Her long, dark, wavy hair flows over her shoulders and across her chest. She wears a simple black long-sleeved top. The background is identical to the initial scene, featuring a white wall adorned with black-framed 'New Yorker' artworks, a silver floor lamp, and a doorway leading to an adjacent room. The lighting is soft, warm, and even, subtly highlighting her facial features. The overall color palette maintains a warm and neutral tone. A text overlay reads: "and because I don't gatekeep they're running an amazing promo right now and you'll get a free diffuser if you subscribe to any two fragrances"
0:36Host showing fragrance boxes
A medium shot of the woman from the previous scene, now holding two small fragrance refill boxes in front of her chest. Her long, dark, wavy hair is prominent, framing her face. She is wearing a black long-sleeved top. Her hands, featuring deep red nail polish, present the boxes: one is a vibrant blue with white text, and the other is a soft light pink or white with subtle branding. She smiles broadly and speaks directly to the camera. The background remains her indoor living space, with framed artwork and the silver floor lamp visible. The lighting is soft and warm, creating an inviting atmosphere. The camera performs a subtle zoom out around the 38-second mark. A text overlay states: "and you'll get a free diffuser if you subscribe to any two fragrances for 12 months, saving you 20% and no code needed."
0:41Host concluding with diffuser
A medium shot frames the young woman, consistent with previous host shots. She holds the white, fluted cylindrical Pura Plus diffuser with both hands at chest level, looking directly into the camera with a warm, confident smile. Her long, dark, wavy hair is beautifully styled, cascading over her shoulders. She is dressed in a black long-sleeved top. The background is her modern living space, featuring the familiar black-framed artwork on a white wall and the silver floor lamp. The lighting is soft, bright, and inviting, contributing to a positive and encouraging mood. A text overlay reads: "so start your diffuser journey now because sometimes it's the little changes that make the biggest difference"
