0:00product hero shot with hand The scene opens with a close-up to medium shot of a large, light blue cylindrical container of 'Vital Proteins Collagen Peptides' positioned slightly right of center against a vibrant, solid light blue background. The container has a white label with text in dark blue, including 'NOW WITH 90% LESS PLASTIC' at the top, and 'UNFLAVORED' at the bottom. A stylized white cow outline is visible on the label. A light-skinned hand, presumably female due to manicured nails, reaches from the top right to grip and lift the white lid of the container, revealing a slight gap. To the far left, a glass coffee carafe with a wooden collar and dark liquid inside is partially visible, out of focus. To the right, a dark blue ceramic coffee cup with a white saucer and a white spoon rests, also slightly out of focus. The lighting is bright and even, casting soft shadows on the blue surface, enhancing the product's clean aesthetic. The overall color palette is dominated by blues, white, and a touch of brown from the coffee maker.
0:02scooping powder overhead This scene provides a top-down, extreme close-up view of a pile of fine, white, granular powder, presumably the collagen peptides. The powder occupies the majority of the frame, creating a soft, textured landscape. A silver spoon, partially visible, is seen actively scooping through the powder, leaving a clear indentation and a trail of disturbed granules. The background is a uniform, bright white, emphasizing the pure, pristine nature of the product. The lighting is soft and diffused, highlighting the texture of the powder without harsh shadows. A dynamic text overlay in bright blue appears, stating 'grass-fed, pasture-raised, filler-free', which are key product attributes. The camera maintains a static, overhead perspective throughout the scooping action.
0:04adding powder to coffee The scene is an extreme close-up, slightly tilted view of a dark blue ceramic mug filled with a dark liquid, likely coffee, against a vibrant, solid light blue background. Fine, white powder is actively pouring from the top of the frame into the liquid, creating a small, frothy, white vortex as it dissolves. The powder stream is continuous and steady, suggesting a significant amount being added. The surface of the liquid shows slight ripples from the impact of the powder. A thin, white, swirling arrow graphic appears on the blue background, pointing towards the dissolving powder, along with the text overlay 'single-sourced ingredient.' in bright blue. The lighting is bright and focused on the action, with soft reflections on the mug's surface. The color palette primarily consists of deep blues, the dark brown/black of the coffee, and the stark white of the powder and text.
0:06product benefits graphic This scene presents a clean, brightly lit, static shot of the 'Vital Proteins Collagen Peptides' container, identical to the one in the first scene, centered against a pure white background. The container is perfectly vertical. In the background, '4 benefits. All-in-one.' is repeated multiple times in light blue text, creating a pattern. As the scene progresses, this background text fades, and new, more detailed benefit descriptions appear around the product container. These include 'skin support', 'nail support' on the left, and 'hair support', 'bone & joint support' on the right, each connected to the product by a swirling white arrow graphic. At the bottom, a small disclaimer in fine print is visible: '**These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. *Results may vary. Various studies have suggested benefits following daily consumption of collagen peptides for several months.'. The color palette is dominated by white and various shades of blue, maintaining a clean and clinical aesthetic.
