0:00intro problem statement The scene opens with a medium shot of a young adult woman sitting on a light wooden bench in an indoor climbing gym. She has dark, wavy hair, is wearing a white tank top with light pink trim, and light green athletic shorts. She is smiling directly at the camera, gesturing with her hands. On the bench next to her, two white bottles of 'Native' moisturizing lotion are visible. The background features a large yellow climbing wall covered in numerous colorful holds (blue, gray, red, pink, white, green, yellow). To the left, a brick wall section with windows and some yellow chairs adds depth. The lighting is bright and even, typical of an indoor athletic facility. The overall mood is positive and energetic, but the on-screen text begins to set up a problem. The hashtag '#Ad #NativePartner' is in the bottom left corner.
0:01problem frustration This is a continuation of the previous scene, with a medium shot of the woman sitting on the wooden bench. Her expression has changed from smiling to a slightly frustrated or thoughtful look. She is rubbing her hands together, conveying discomfort. The Native lotion bottles remain visible on the bench beside her. The background of the climbing gym, with its yellow wall and colorful holds, remains the same. The lighting is consistent, maintaining a bright indoor ambiance. The text overlay reinforces the problem being discussed, specifically concerning her skin. The hashtag '#Ad #NativePartner' is persistent.
0:02b roll climbing hands A close-up shot focuses on a pair of hands gripping a small, blue climbing hold on a light brown wooden climbing wall. The hands are covered in white chalk residue, emphasizing the strenuous nature of the activity and the dryness. Several other colorful climbing holds are blurred in the background, hinting at the vastness of the wall. The lighting is bright and direct, clearly illuminating the texture of the wooden wall and the chalk on the hands. The overall color palette is earthy browns, bright blue, and white, highlighting the raw elements of climbing. The hashtag '#Ad #NativePartner' is in the bottom left corner.
0:03b roll damaged hand An extreme close-up of a chalk-covered palm reveals a small, red, raw abrasion or 'flapper' on the skin, near the base of the fingers. The lines and texture of the skin are clearly visible, accentuated by the white chalk. The background is completely out of focus, drawing all attention to the damaged hand. The lighting is bright and somewhat harsh, highlighting the injury. The color palette is dominated by skin tones, stark white chalk, and the vivid red of the wound, creating a visceral impression of the problem. The hashtag '#Ad #NativePartner' is in the bottom left corner.
The scene returns to a medium shot of the woman, now sitting on a dark gray mat on the floor, directly in front of the yellow climbing wall. She looks up at the camera with an exaggerated, distressed facial expression – her eyebrows are furrowed, and her mouth is slightly open in a grimace. The colorful climbing holds on the wall create a vibrant but slightly chaotic background, reflecting the 'agitation' theme. The lighting is bright and even, highlighting her facial expressions. The overall mood is one of playful discomfort. The hashtag '#Ad #NativePartner' is in the bottom left corner.
0:05problem description with overlays In this medium shot, the woman is still seated on the dark gray mat in front of the climbing wall, speaking directly to the camera and gesturing with her hands. Two dynamic overlays appear: one shows the previous close-up of the chalky, cut hand, and the other is a wider shot of a person climbing on a different section of the wall. These visuals amplify her spoken problem of dry, chalky hands. The climbing gym background is visible behind her, though partially obscured by the overlays. The bright, consistent lighting continues to define the scene. The mood is one of problem identification and relatable struggle. The hashtag '#Ad #NativePartner' is present.
0:08product application pump A close-up shot focuses on a female hand pressing down on the white pump dispenser of a 'Native' moisturizing lotion bottle. The bottle is white with a light pink label ('Cherry Petals & Lychee'). The action is smooth and deliberate, showing the ease of dispensing the product. The bottle rests on a light wooden surface, likely the bench from earlier scenes. The lighting is soft and natural, emphasizing the clean aesthetic of the product. The color palette is minimalist with white, pink, and natural wood tones. The hashtag '#Ad #NativePartner' is still visible.
0:09product application rubbing The camera maintains a close-up shot on the female hands as they rub the 'Native' lotion into each other. A small amount of white lotion is visible on the palms, being absorbed into the skin. The background remains the light wooden surface, now slightly out of focus, with the lotion bottle blurred in the distance. The lighting is soft and consistent, emphasizing the smooth texture of the lotion and the skin. The color palette is dominated by skin tones and the white of the lotion, conveying a sense of relief and care. The hashtag '#Ad #NativePartner' persists.
0:10rejecting mystery lotion A medium shot captures the woman standing, holding up a generic, light blue plastic lotion bottle with a pump dispenser. Her face is contorted into an expression of disgust or disapproval, looking directly at the bottle. The background is the same climbing gym, with the yellow climbing wall and colorful holds visible. A wooden bench is to her right. The lighting is bright and even. The contrast between her previous distressed expression and this specific disapproval highlights the 'problem' of generic products. The hashtag '#Ad #NativePartner' is present.
0:11product display with accessories A close-up, slightly elevated shot of the two 'Native' lotion bottles, 'Cherry Petals & Lychee' (pink label) and 'Vanilla Milk & Shea' (orange label), standing side-by-side on a light wooden bench. In the foreground, a climbing brush with natural bristles and a silver carabiner are neatly placed, subtly linking the product to the climbing activity. The background is the blurred yellow climbing wall. The lighting is bright and clean, enhancing the product's appeal. The color palette is composed of natural wood tones, white and muted pink/orange from the labels, and the industrial silver of the carabiner. The hashtag '#Ad #NativePartner' is visible.
0:13product display with climber background This scene is almost identical to the previous one, featuring the two 'Native' lotion bottles on the wooden bench with climbing accessories in the foreground. However, a subtle yet significant detail is added: a person is actively climbing on the distant yellow wall in the blurred background. This adds context and movement, reinforcing the product's relevance to the climbing community. The bright, clean lighting and the consistent color palette of white, pink, orange, and natural wood remain. The hashtag '#Ad #NativePartner' is shown.
0:14product application dispensing again A close-up shot mirrors the earlier application sequence, showing a female hand pressing down on the white pump dispenser of the 'Cherry Petals & Lychee' Native lotion bottle. The action is clear and focused on the product's functionality. The bottle rests on a light wooden surface. The lighting is soft and consistent, emphasizing the ease of use. The color palette is minimalist, featuring white, light pink from the label, and warm wood tones. The hashtag '#Ad #NativePartner' is shown.
0:15product application rubbing again Another close-up shot, focusing on the female hands as they gently rub the white 'Native' lotion together. A small amount of lotion is visible on the skin, being spread. The light wooden surface serves as a blurred background, with the lotion bottle slightly out of focus in the periphery. The soft, even lighting highlights the moisturizing process. The color palette is gentle, featuring light skin tones and the white of the lotion, creating a sense of nourishment and care. The hashtag '#Ad #NativePartner' is present.
0:16solution presenter talking The scene returns to a medium shot of the woman, now sitting on the wooden bench, holding a 'Native' lotion bottle. She is smiling confidently and speaking directly to the camera, gesturing with her free hand. Her body language is open and positive, conveying satisfaction with the product. The yellow climbing wall with colorful holds serves as the backdrop, now symbolizing the activity she can enjoy without skin issues. The lighting is bright and consistent. The overall mood is happy and reassuring. The hashtag '#Ad #NativePartner' is present.
0:17ingredient transparency talking A medium shot shows the woman standing in front of the yellow climbing wall, holding a 'Native' lotion bottle and speaking directly to the camera. Her free hand is slightly chalky, providing a subtle 'before and after' visual or emphasizing that the product is used in challenging conditions. She gestures confidently, advocating for the product's clean ingredients. The background is the climbing wall with its varied holds. The lighting is bright and even. The mood is informative and assured. The hashtag '#Ad #NativePartner' is in the corner.
0:19ingredients list close up An extreme close-up focuses directly on the ingredient list and explanatory text on the back label of the 'Cherry Petals & Lychee' Native lotion bottle. The text is clearly legible, highlighting the 'Made with plant-based moisturizers' and 'Ingredient / What it actually means' sections, emphasizing transparency. The white bottle and black text with pink accents create a clean, informative visual. The background is completely out of focus. The lighting is bright and direct, ensuring readability. The hashtag '#Ad #NativePartner' is visible.
0:20product free from statement A close-up shot presents the two 'Native' lotion bottles, 'Cherry Petals & Lychee' and 'Vanilla Milk & Shea', standing on the wooden bench. The camera is positioned slightly above, showing the tops and labels of the bottles. The text overlay emphasizes what the product is 'free from'. The background is the blurred climbing gym. The lighting is bright and consistent. The color palette remains clean and natural, focusing on the product's aesthetic. The hashtag '#Ad #NativePartner' is present.
0:21explaining free from ingredients The woman is seated on the wooden bench, holding a 'Native' lotion bottle. She is smiling and talking to the camera, making a playful 'pushing away' gesture with her hands as she mentions what the lotion is free from. This reinforces the idea of rejecting harmful ingredients. The climbing gym background, with its yellow wall and colorful holds, is visible. The lighting is bright and welcoming. The overall mood is lighthearted and confident. The hashtag '#Ad #NativePartner' is visible.
0:23effectiveness even on cracks The woman is standing in front of the yellow climbing wall, holding a 'Native' lotion bottle and speaking directly to the camera with enthusiasm. She gestures with her free hand, which still appears to have some chalk residue or dry skin, emphasizing the product's effectiveness even on 'cracks' (referring to climbing-related skin tears). Her expression is one of genuine surprise and satisfaction. The colorful climbing holds fill the background. The lighting is bright. The mood is confident and testimonial-like. The hashtag '#Ad #NativePartner' is in the corner.
0:26variety options presenter The woman is sitting cross-legged on the dark gray mat in front of the climbing wall, holding a 'Native' lotion bottle. She is smiling broadly and directly at the camera, conveying deep satisfaction. The colorful climbing holds behind her create a vibrant, active background. Her relaxed pose and genuine smile reinforce the positive impact of the product. The lighting is bright and welcoming. The mood is cheerful and contented. The hashtag '#Ad #NativePartner' is visible.
0:28showing two scents presenter The woman is seated on the wooden bench, now holding two 'Native' lotion bottles, one in each hand. She smiles brightly at the camera, proudly presenting the different scents. Her body language is energetic and enthusiastic, emphasizing the variety. The background is the climbing gym, with the yellow wall and colorful holds. The lighting is bright and cheerful. The overall mood is one of abundance and delight in choice. The hashtag '#Ad #NativePartner' is present.
0:30two scents product shot A close-up shot of the two 'Native' lotion bottles, 'Vanilla Milk & Shea' and 'Cherry Petals & Lychee', standing side-by-side on a light wooden bench. Their respective orange and pink labels are clearly visible, showcasing the distinct branding for each scent. The background is blurred, focusing attention solely on the products. The lighting is bright and clean, accentuating the bottles' sleek design. The color palette is minimalist, featuring white, muted orange and pink, and natural wood tones. The hashtag '#Ad #NativePartner' is visible.
0:32b roll hands on yellow hold A close-up shot focuses on a pair of chalk-covered hands gripping a bright yellow climbing hold. The wooden climbing wall serves as the background, with other blurred colorful holds around. The hands appear strong and adept at climbing, yet the chalk suggests the need for post-climb care. The lighting is bright and direct, highlighting the texture of the hold and the hands. The color palette is natural wood, vibrant yellow, and stark white from the chalk. The hashtag '#Ad #NativePartner' is visible.
0:34b roll hands on white hold Another close-up shot captures chalk-covered hands gripping a white climbing hold on the wooden wall. The focus remains on the hands and the hold, emphasizing the tactile experience of climbing. Other colorful holds are blurred in the background. The bright, direct lighting accentuates the chalk and the texture of the hold. The color palette is dominated by wood tones, white, and various bright colors from the blurred holds. The hashtag '#Ad #NativePartner' is visible.
0:35wide shot climbing A wide shot from a low angle captures the woman actively climbing a large section of the yellow climbing wall. She is seen from behind, her figure relatively small against the expansive wall covered in a multitude of diverse, colorful holds. This shot emphasizes the scale of the wall and the athleticism of climbing. The dark gray floor mat is visible at the bottom of the frame. The lighting is bright, illuminating the entire wall. The color palette is vibrant with yellow, brick red, and countless bright hold colors against the dark mat. The hashtag '#Ad #NativePartner' is present.
0:36call to action transition An overhead medium shot looks down on the woman sitting on the dark gray mat. She initially displays a pained, squinting facial expression, rubbing her hands together, reminiscent of her earlier frustration. This quickly transitions to a bright, wide smile, showing a 'before and after' effect in her expression. The climbing wall is blurred in the background. The lighting is bright and top-down. The mood shifts from problem to solution, ending on a positive, encouraging note. The hashtag '#Ad #NativePartner' is visible.
0:38final climbing action shot A wide shot from a low angle captures the woman actively climbing a large section of the yellow climbing wall, seen from behind. She is moving upwards, her body engaged in the ascent. This shot serves as a final, aspirational visual, tying the product to the lifestyle it enables. The wall is covered in a dense array of colorful holds, and the dark gray floor mat is visible below. The lighting is bright. The color palette is vibrant. The hashtag '#Ad #NativePartner' is present, alongside a clear call to action.
