0:00Man introducing product
A medium shot captures a young East Asian man in his 20s or early 30s, facing the camera and speaking directly to the viewer. He has short, dark, wavy hair, neatly styled, and a clear, warm complexion. He wears a plain white crew-neck t-shirt. The background is a softly blurred light beige or off-white wall, suggesting an indoor setting, with a hint of a clothing rack or similar item on the right. Soft, even lighting from the front minimizes harsh shadows. The overall color palette is bright and neutral. Overlaid text includes: 'MY HYDRATION HEROES' in bold white sans-serif letters on a black rectangular background in the lower-left quadrant. The 'Kiehl's SINCE 1851' logo in black cursive font is in the upper-right corner. The hashtag '#kiehlspartner' is visible in the bottom-left corner.
0:01Before/After skin comparison
A dynamic split-screen composition presents two rectangular images of the same East Asian man's face, highlighting contrasting skin conditions. The larger image, positioned to the left, shows a frontal close-up of his face, revealing noticeable redness and blemishes, particularly around his eyes and cheeks. A smaller, layered image on the right offers a profile view of his face, also displaying significant redness and irritation on his cheek and jawline. Both images are brightly lit, emphasizing the skin's texture and discoloration. The blurred background behind these images is consistent with the light beige wall from the preceding scene. The 'Kiehl's SINCE 1851' logo is in the upper right corner. The 'MY HYDRATION HEROES' text in white on black remains in the lower-left, with '#kiehlspartner' in the bottom left. The scene effectively conveys a skin concern.
0:03Man holding Kiehl's recovery cream
A medium shot features the East Asian man, in his 20s or early 30s, speaking directly into the camera. He holds a vibrant red, cylindrical jar of Kiehl's 'ULTRA FACIAL MELTDOWN RECOVERY CREAM' in his left hand, presenting it prominently to the viewer. He maintains an animated and warm expression, with a noticeable smile. His dark, wavy hair frames his face. He is dressed in a simple white t-shirt. The background is a soft, out-of-focus light beige wall, with a partial view of a clothing rack on the right side. Soft, frontal lighting illuminates him. The color palette is neutral, with the bright red product jar serving as a distinct focal point. Text overlays persist: 'MY HYDRATION HEROES' in white on black in the lower-left, the 'Kiehl's SINCE 1851' logo in the upper right, and '#kiehlspartner' in the bottom left.
0:05Close-up of Kiehl's Ultra Facial Cream
An extreme close-up, eye-level shot focuses on a white Kiehl's 'ULTRA FACIAL CREAM' jar, held up centrally in the foreground. The jar is white with a black lid and features clear black text on its label. The man's right eye and a portion of his face are visible in the blurred background to the left, subtly gazing towards the jar. The lighting is soft and frontal, effectively highlighting the product's details. The dominant colors in the scene are white and black from the jar, complemented by the warm skin tones and dark hair in the indistinct background. Overlaid text 'MY DAILY GO-TO' in white on black appears in the upper left quadrant. The 'Kiehl's SINCE 1851' logo is present in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:06Extreme close-up of Kiehl's Ultra Facial Cream text
An extreme close-up, slightly overhead shot centers on the white Kiehl's 'ULTRA FACIAL CREAM' jar. The camera sharply focuses on the intricate black text on the label, detailing the product's benefits and ingredients, such as '24-Hour, Daily Lightweight Hydrating Formula with 4.5% Squalane and Glacial Glycoprotein...' The white lid and base of the jar are visible at the top and bottom edges of the frame. The background is entirely blurred, with indistinct shapes of light beige and dark hair suggesting that the man is holding the jar. The lighting is bright and uniform, ensuring all text is perfectly legible. Overlaid text 'MY DAILY GO-TO' in white on black is in the upper left quadrant. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:08Man applying Kiehl's Ultra Facial Cream
A close-up shot features an East Asian man applying a white cream to his right cheek with his right hand. His face is angled slightly to the left, with his right eye gently gazing off-camera. A visible streak of white cream is being gently rubbed into his cheek by his fingertips. His skin appears clear and healthy, with no visible irritation. The background is a soft, out-of-focus beige wall. The lighting is natural and soft, coming from the front, highlighting the cream's texture and his smooth skin. The predominant colors are warm skin tones and the bright white cream. Overlaid text 'HYDRATE AND PROTECT' in white on black is positioned in the lower-center. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:09Man holding Kiehl's recovery cream (red jar)
A close-up shot shows an East Asian man holding a bright red Kiehl's 'ULTRA FACIAL MELTDOWN RECOVERY CREAM' jar with a black lid. He presents the jar with both hands, bringing it into sharp focus at the center of the frame. His face, specifically his eyes and forehead, are visible in the blurred background above and behind the jar, looking down at the product with a focused expression. The background is a soft, out-of-focus light beige wall. Soft, frontal lighting illuminates the scene, making the red jar stand out vibrantly. Overlaid text 'IN CASE OF EMERGENCY' in white on black is in the upper left quadrant. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:10Extreme close-up of Kiehl's Recovery Cream text
An extreme close-up, slightly overhead shot, focuses on the red Kiehl's 'ULTRA FACIAL MELTDOWN RECOVERY CREAM' jar. The camera precisely captures the white text on the label, detailing the product's medicinal attributes: 'MEDICATED 1% COLLOIDAL OATMEAL SKIN PROTECTANT Unscented Formula For All Skin Types...' The red lid and the base of the jar are visible at the top and bottom edges of the frame. The background is entirely blurred, with indistinct beige shapes and hints of dark hair, suggesting the man is holding it. The lighting is bright and even, ensuring that all text is clearly legible. Overlaid text 'IN CASE OF EMERGENCY' in white on black is in the upper left quadrant. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:12Man applying Kiehl's Recovery Cream
A close-up shot features an East Asian man applying a white cream to his right cheek with his right hand. His face is angled slightly to the left, with his right eye looking off-camera. His skin exhibits visible redness and several blemishes on his cheek and jawline, representing a state of irritation or a flare-up, consistent with the product's use for recovery. A distinct white blob of cream is seen on his fingertips, and a thin streak is visible on his cheek as he gently rubs it in. The background is a soft, out-of-focus beige wall. The lighting is soft and natural, coming from the front, highlighting both the skin texture and the cream. The dominant colors include warm skin tones, the pinkish-red irritation, and the bright white cream. Overlaid text '5 SEC SKIN DISCOMFORT RELIEF' in white on black is in the lower-center. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:14Split-screen applying cream comparison
A split-screen composition displays two close-up shots of an East Asian man applying cream to his face. The upper frame shows him massaging cream into his right cheek with his fingers, looking to the side. In this frame, his skin appears noticeably redder and more irritated, indicating a 'before' condition. The lower frame shows him performing a similar action in the same area, but his skin here looks visibly smoother and less irritated, suggesting an 'after' or improved state. Both frames maintain a consistent close-up angle and soft, frontal lighting, with a blurred beige wall as the background. Overlaid text '5 SEC SKIN DISCOMFORT RELIEF' in white on black is positioned centrally between the two frames, slightly to the left. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left. A small asterisk with explanatory text, '*Results based on a Consumer Perception Study immediately after application', is visible below the main text overlay.
0:16Man holding two Kiehl's jars
A close-up shot shows an East Asian man holding two Kiehl's cream jars: one vibrant red ('ULTRA FACIAL MELTDOWN RECOVERY CREAM') and one clean white ('ULTRA FACIAL CREAM'), positioned side-by-side and prominently in the center of the frame. His hands are visible, supporting and presenting the jars. Both jars are in sharp focus, showcasing their labels and product details. The man's face is blurred in the background, subtly looking at the products. The background is a soft, out-of-focus beige wall. Soft, frontal lighting illuminates the scene, making the distinct colors of the red and white jars stand out against the neutral background and skin tones. The 'Kiehl's SINCE 1851' logo is in the upper right corner, and '#kiehlspartner' is in the bottom left.
0:18Kiehl's logo and call to action
A clean, minimalist white background serves as the canvas for a large, stylized red 'K' logo for Kiehl's, centrally placed. The 'K' features an artistic, slightly organic or textured form, resembling fluid or fabric. A 'SHOP NOW' call-to-action text, in white on a black rectangular background, is positioned in the upper-left, slightly tilted. The classic 'Kiehl's SINCE 1851' logo is prominently displayed in the upper right corner. The overall aesthetic is sleek, modern, and strongly branded, encouraging immediate action.
