0:00unboxing at airport
A close-up shot frames a young woman, seen from the chest up, at what appears to be an airport waiting area. She wears a light grey ribbed tank top and blue ripped denim shorts, with clear-rimmed glasses perched on her nose. Her long, dark brown hair cascades over her shoulders. She delicately opens a small, corrugated rose-gold colored box, revealing solid, 'S'-shaped and block-shaped product bars in light brown and cream colors. A black backpack with silver zippers is visible on the left side of the frame. The background is softly blurred, showing ambient indoor lighting typical of an airport. The text '5 reasons you NEED the Pack Light Bundle from Kitsch' is overlaid in white, sans-serif font within a black rectangular box, centered in the upper mid-frame. The lighting is soft and even, highlighting the products and the woman's hands.
0:03packing into luggage
The scene transitions to two quick cuts showcasing the compact nature of the products for travel. The first shot is an overhead view of an open black suitcase, neatly packed with various clothes in shades of green, yellow, and orange, secured by blue elastic straps. A pair of hands, with long, white acrylic nails, gently places the small, pink corrugated Kitsch bar container onto the clothes. The suitcase interior features a grey and white chevron pattern on one side. The second shot is a close-up, slightly overhead, of hands placing the same pink container into the top compartment of a black travel backpack. The background is an indistinct indoor setting with neutral tones. The text '1. It saves space (and sanity)' is overlaid in white text on a black bar, indicating the benefit. The lighting is bright and even.
0:06liquid bottles vs bars
This scene quickly contrasts bulky liquid products with compact solid bars. The first shot displays several plastic bottles of shampoo and conditioner, filled with brightly colored liquids (green, orange, blue, purple, pink, yellow), arranged on a light wooden surface. The bottles vary in shape and size, emphasizing their bulk. The camera then cuts to a close-up of a hand with pink manicured nails reaching for a stack of white, ribbed, solid product bars on the same wooden surface. The contrast highlights the space-saving aspect of the bars. The text overlay reads 'No more bulky bottles taking up half your suitcase', in white, sans-serif font. The lighting is bright and even, casting subtle shadows.
0:08compact travel proof bars
The scene emphasizes the travel-friendly attributes of the Kitsch bars. The initial shot features two hands, with varied nail art (green polish, stars, blue tips), holding a square, rose-gold colored 'Kitsch' container against the backdrop of an airport window, with a blurry view of a person pushing a luggage cart outside. The hands then open the container, revealing several white and brown solid bars neatly arranged inside. The next shot shows a different set of hands, wearing a silver ring, holding the open container with the bars inside, positioned against a blurred background of a bathroom counter with plants. Finally, the scene cuts to hands placing the closed rose-gold container into a black backpack. The text 'These Bars are compact, travel-proof, and TSA-approved' and 'perfect for carry-ons, road trips, or gym bags' is overlaid. Lighting is bright, highlighting the products.
0:14no leaks stress free
This segment illustrates the leak-free nature of the solid bars. The first shot is an overhead view of an open black suitcase, with packed clothes, as a pair of hands with long, white nails holds two clear plastic zipper bags. Each bag contains several small, colorful liquid bottles. The hands shake the bags slightly to show the potential for spillage. The scene then cuts to a close-up of blue liquid pouring from an open bottle, emphasizing the mess that can be caused by traditional liquid products. The background is a clean, bright environment, possibly a bedroom or bathroom. The text '2. No leaks, no mess, no stress' is displayed in white on a black bar, reinforcing the message. The lighting is bright and even.
0:17spill free and organized
This sequence highlights the solid and spill-free nature of the Kitsch bars, promoting cleanliness and an easy routine. The first shot shows hands with green nails removing an S-shaped brown bar from the rose-gold container in a kitchen setting with white cabinets and plants. It then cuts to the same hands holding the S-shaped bar and the open container against an airport window, showing a white block bar inside. The next shot features hands with light blue nails carefully placing solid bars (white and brown) into the container, positioned inside what appears to be a suitcase's exterior pocket. The final shot is a static, eye-level view of the closed Kitsch container and a separate brown soap dish holding three solid bars (brown, cream, grey) on a speckled brown bathroom counter. The text 'Say goodbye to exploded shampoo bottles', 'Kitsch Bars are solid and spill-free', and 'So your clothes stay clean, and your routine stays easy' appears. The lighting is bright and clear.
0:24long lasting bars
This segment demonstrates the longevity of the solid bars through various showering shots. A close-up shows hands, with red manicured nails, vigorously lathering a heart-shaped green bar, producing abundant white foam. The camera then cuts to an overhead shot of a person's head with long, dark, wet hair, where a heart shape has been made in the white shampoo lather. Next, a shot from behind shows a person with long, dark, wet hair, wearing a black top, actively massaging shampoo into their hair. This transitions to a close-up of a hand with a silver ring and light brown nails applying a brown S-shaped bar to long, wet hair, followed by another shot of a hand with dark purple nails using a purple arched bar under running shower water, creating lather. Finally, a close-up shows hands with pink and blue nails vigorously lathering long, wet, light brown hair. The shower wall features grey and white marble tiles. Text overlays include '3. They last way longer', 'One Bar = up to 100 washes', 'That means less repurchasing, less waste', and 'and way more travel days covered'. The lighting is bright and clean, typical of a bathroom.
0:33clean consciously made
This scene focuses on the clean and conscious ingredients of the products, showing their gentle effects. The first shot is a close-up of a hand holding a black product box labeled 'Kitsch Strengthening solid conditioner. RICE WATER PROTEIN' against a vibrant green foliage background. This is followed by a close-up of a hand holding a brown S-shaped solid bar, again against the same green foliage, suggesting natural ingredients. The scene then transitions to a close-up of a clear glass where a dark spoon stirs a layered liquid with purple, green, and pale yellow sections, symbolizing chemical mixtures or ingredients. This is contrasted by a close-up of a hand holding shimmering, bubbly pink liquid, implying a gentle, pure substance. Finally, a close-up of hands running through long, smooth, shiny brown hair leads to a medium shot of a young woman with long blonde hair, a fresh face, and wearing a white t-shirt, smiling at the camera and running her hand through her hair in a brightly lit bedroom. Text overlays include '4. They're clean and consciously made', 'No sulfates, parabens, silicones, or harsh detergents', and 'Just soft, hydrated hair and nourished skin wherever you go'. The lighting is natural and bright.
0:42free soap dish
This sequence highlights the bonus of a free self-draining soap dish included with the bundle. The first shot is a close-up of a hand with light pink nails holding a pink, segmented soap dish containing three solid bars (light pink, yellow, white) on a white textured surface. The dish is labeled 'SHAMPOO', 'CONDITIONER', 'BODY'. This is followed by a similar shot with different colored bars (dark pink, cream, grey). The scene then cuts to a medium shot of a young woman, with long blonde hair, wearing a bright pink ribbed top, smiling and holding the soap dish with three bars towards the camera, positioned above an open cardboard box. She is in an indoor setting with wooden furniture and a dark door behind her. Finally, there are two shots of the soap dish with different sets of bars (green/light green/orange and brown/cream/marbled brown) placed on a white-tiled bathroom shelf, adorned with a green plant. Text overlays include '5. You get a free self-draining soap dish', 'When you build your bundle, Kitsch throws in the cutest little soap dish', and 'perfect for travel or your shower at home'. The lighting varies from bright studio to warm indoor light.
0:50affordable bar types
This segment emphasizes the affordability and variety of the Kitsch bars. The first shot is a medium shot of the same young woman with blonde hair from previous scenes, now wearing a dark blue top, smelling a light green arched bar while holding another in her other hand. She then looks up and smiles. This is immediately followed by her holding up two light green bars, one S-shaped and one arched, in front of her face, smiling broadly. The scene cuts to a close-up of a hand with dark green nails holding a cream-colored arched bar, labeled 'Conditioner', against a lush green foliage background. Finally, a close-up shows the same hand holding an orange ribbed bar, labeled 'Body Bar', against the identical green background. Text overlays include 'Oh, and each Bar is under $14', 'Shampoo', 'Conditioner', and 'Body Bar'. The lighting is bright and natural, highlighting the product and the woman's positive demeanor.
0:55durability and travel
This short sequence reinforces the bars' durability and travel readiness. The first shot is a close-up of a hand with light pink, shimmering nails holding a brown S-shaped bar on a white, textured fabric surface. This cuts to the same hand holding the brown S-shaped bar under running water in a bronze-colored sink, showing it retaining its shape as it gets wet. The final shot is a close-up of a hand with dark red nails holding a green S-shaped bar, already producing white lather under running water in a white sink, demonstrating its use and effectiveness. The text 'all made to last, all made to travel' and 'Pack light, live clean' is overlaid. The lighting is bright and clean, emphasizing product quality.
0:58call to action
The final scene serves as a call to action, emphasizing the benefits for the user. The first shot is a medium shot of a young woman with long, dark, wavy hair, wearing a bright pink t-shirt and blue jeans. She is smiling confidently and playfully flipping her hair from side to side in a brightly lit room with white doors in the background. Her makeup is natural with a healthy blush. This transitions to an overhead shot of a person pulling a black rolling suitcase with brown leather accents and gold hardware across a light grey airport floor, marked with a blue line. The text 'Your hair, skin, and suitcase will thank you' and 'Click below' is overlaid, encouraging engagement. The overall mood is positive and empowering, connecting the product to a desirable lifestyle.
