0:00before after split screen
The scene displays a vertical split screen, showing the same young woman in a 'before' and 'after' comparison. The left side features the woman with a sorrowful expression, minimal makeup, and dull, wavy dark brown hair cascading over her shoulders. She wears a plain olive green top. The right side shows her smiling confidently, with full makeup, including defined eyebrows, winged eyeliner, and a warm-toned lipstick. Her dark brown hair is styled in voluminous waves, pulled back slightly on one side with a clip, revealing highlights. She holds a bright yellow 'Kit-sch' brand hair treatment mask container in her right hand. The background on both sides is a simple light-colored wall with faint white door frames visible. Overhead, a yellow text box reads: 'This deep conditioning mask is going to save my hair this winter...'. The lighting is bright and even, casting soft shadows, suggesting an indoor setting.
0:02product introduction
A medium shot captures the young woman from the chest up, positioned slightly off-center to the right, against a light-colored background with white door frames visible. She is smiling warmly at the camera, showcasing her styled, wavy dark brown hair and full makeup. Her left hand gently touches the side of her head, while her right hand holds the bright yellow 'Kit-sch' hair treatment mask, displaying it towards the viewer. The lighting is bright and uniform. A yellow text box above her head reads: 'and it has instantly become a staple in my routine'. The overall color palette is warm, with the woman's olive green top, warm makeup tones, and the bright yellow product contrasting with the neutral background.
0:05product showcase close up
This is a close-up shot focusing on the 'Kit-sch' deep conditioning treatment mask. The bright yellow, ribbed container is held in two hands, positioned centrally in the frame. The hands have light pink and gold glitter nail polish. The camera is slightly above, looking down at the product, which is tilted forward to clearly display its label: 'kit-sch / DEEP CONDITIONING Treatment Mask WITH COCONUT OIL Net Wt. 10 oz. / 295 mL'. The background is blurred, showing a hint of the woman's dark hair and a light-colored wall. The lighting is bright, highlighting the product. A yellow text box overlays the top part of the screen, stating: 'It's infused with Rich Coconut Oil'.
0:07product in shower demonstration
The scene is a close-up of the yellow 'Kit-sch' hair mask container held under a running showerhead. The camera is positioned slightly above, looking down into a clean, white-tiled shower stall. Water streams continuously from the silver showerhead in the upper right background. A hand with neatly manicured nails (pink and gold glitter) holds the yellow container. Initially, the container is closed, and water splashes onto its surface. The hand then carefully opens the ribbed lid, revealing the creamy white product inside. Yellow text boxes appear sequentially: 'that actually seeps into the hair shaft', then 'So instead of just coating the outside of the hair', and finally 'it deeply hydrates, softens, and helps reduce frizz from the inside out'. The lighting is bright and diffuse, typical of a bathroom, highlighting the product and the water droplets.
0:13product texture close up
A very close-up shot of the creamy white texture of the 'Kit-sch' deep conditioning treatment mask inside its bright yellow container. The container is held slightly tilted in one hand, allowing the viewer to see the thick, rich consistency of the product. The background is blurred, indistinctly showing the white-tiled shower and the running showerhead. A yellow text box at the top states: 'The texture is super creamy'. The lighting is bright and direct, emphasizing the product's quality and appearance.
0:14scooping product from container
The shot is a close-up from a slightly overhead perspective, focusing on a hand scooping the creamy white hair mask from its yellow 'Kit-sch' container. The white-tiled shower wall and a chrome showerhead with running water are visible in the blurred background. A hand with pink and gold glitter nail polish uses a finger to scoop a generous amount of the thick, white product from the container. The product looks smooth and luxurious. Yellow text boxes appear: 'It spreads' and then 'and leaves my hair feeling silky without weighing it down'. Bright, even lighting illuminates the action.
0:17rubbing product in hands in shower
This overhead close-up shot focuses on two hands rubbing together under the stream of a shower. The white-tiled shower wall and a chrome showerhead with running water are visible in the background. The hands, with pink and gold glitter nail polish, are cupped together, and then rub the creamy white hair mask between their palms, creating a light lather. The motion is smooth and deliberate. Yellow text boxes appear sequentially: 'After shampooing, I simply apply it from mid-length to ends and let it sit for about ten minutes'. The lighting is bright and clear, highlighting the hands and the product.
0:21applying product to wet hair
The scene shows a close-up of the back of a young woman's head and shoulders in a shower. Her dark brown hair is wet and slicked down, with visible white streaks of the hair mask being applied. Her hands, with light pink and gold glitter nail polish, are running through her hair from the roots towards the ends, working the product in. The white-tiled shower wall and a chrome showerhead are in the background. Yellow text boxes appear: 'When I rinse it out, my hair feels smoother, detangles easier, and looks so much healthier and shinier'. The lighting is bright and clean, emphasizing the wet hair and the product application.
0:25demonstrating hair condition
A close-up shot focuses on a section of wet, dark brown hair being held and squeezed by a hand in the shower. The hand, with pink and gold glitter nail polish, gently squeezes a segment of the wet hair, showcasing its condition. Small white traces of the hair mask are still visible on the strands, blending with the water. The background is a blurred white-tiled shower wall with a hint of the showerhead. Yellow text boxes appear: 'If your hair has been feeling dull or over-styled lately'. The lighting is bright and clear, highlighting the texture and wetness of the hair.
0:28post treatment hair reveal
A medium shot captures the young woman from the chest up, smiling and confidently touching her styled, wavy dark brown hair. She is positioned slightly off-center to the right against a light-colored background with white door frames. Her hair is voluminous, shiny, and perfectly curled, indicating the post-treatment result. She wears an olive green long-sleeved top. Her hands, adorned with rings, run through her hair, emphasizing its softness and bounce. Yellow text boxes appear: 'This is such an easy reset and a simple step that makes a huge difference'. The lighting is bright and even, creating a warm and positive atmosphere. The color palette is consistent with previous 'after' shots.
0:32final product endorsement
The final shot is a medium shot of the young woman from the chest up, holding the yellow 'Kit-sch' hair treatment mask. She is smiling warmly at the camera, her dark brown wavy hair framing her face. She wears an olive green long-sleeved top. Her right hand holds the product prominently, while her left hand is gently placed over it, drawing attention to the container. The background is a light-colored wall with white door frames. A yellow text box at the top reads: 'This Hair Mask gets five stars from me'. The lighting is bright and consistent, conveying a sense of satisfaction and endorsement. The overall mood is positive and conclusive.
