0:00intro product showcase
A medium shot frames a young woman with long, dark, wavy hair, parted in the middle and pushed back from her face. She stands in front of a plain white door, which serves as a clean, bright background. She wears a dark brown long-sleeved top and has a full face of elegant makeup, featuring defined brows, subtle eyeshadow, and glossy pink lips. In her right hand, she holds a light pink, 'S'-shaped Kitsch shampoo bar, and in her left, she cradles a collection of Kitsch products: a beige Hair Catcher box, a small amber dropper bottle of Scalp & Hair Oil, and two light pink Bar Saver Bag packages. Her fingernails are painted a shiny light pink, complementing her overall aesthetic. She smiles subtly, making direct eye contact with the camera. A prominent green banner text overlay at the top reads 'I GOT 4 FREE GIFTS FROM KITSCH', flanked by two yellow shocked emoji faces. The lighting is bright and even, likely from an overhead source, casting minimal shadows and illuminating her and the products clearly.
0:03shampoo bar explanation
This medium shot continues to feature the same young woman, positioned centrally in the frame against the bright white door background. She is actively speaking and gesturing, maintaining direct eye contact with the camera. She now holds two light pink, 'S'-shaped Kitsch shampoo/conditioner bars, one in each hand, showcasing their unique, ergonomic design. Her hands are positioned in front of her chest, slightly apart, allowing for clear visibility of both products. Her facial expression is animated and enthusiastic, conveying a sense of excitement as she talks. The lighting remains consistently bright and even, highlighting her features and the product details. Sequential text overlays appear, providing information: 'To get the Welcome Kit', 'all you have to do is', 'pick out your shampoo and conditioner', and finally 'and then you get four free items', with key phrases prominently displayed in green.
0:07hair catcher introduction
The scene maintains a medium shot of the young woman, who is now holding up a beige Kitsch 'Hair Catcher' box. The box, titled 'kit·sch / Hair Catcher', features a half-moon shaped cut-out, revealing the dark grey silicone hair catcher product inside. She holds the box with both hands, positioning it in the upper left portion of the frame and angling it slightly towards the camera for optimal viewing. Her face is visible in the lower right, and she continues to look directly at the camera while speaking. The background remains the clean, simple white door. The lighting is bright and even, ensuring clear visibility of both the woman and the product. Text overlays appear: 'The Hair Catcher is a necessity' and 'that every single person needs in their shower', with the key information highlighted in green.
0:10hair catcher demonstration
This scene transitions to a close-up shot, predominantly featuring the beige Kitsch 'Hair Catcher' box. The packaging is detailed, showcasing the 'kit·sch /' logo at the top and a visual of the dark grey silicone hair catcher through a cut-out. The bottom of the box clearly states 'Hair Catcher for keeping drains clean & clear'. The product packaging is held by the woman's hands, which are visible at the edges of the frame, highlighting her light pink manicured fingernails. The background is a clean, bright white marble-patterned countertop, providing a neutral and aesthetic setting. The lighting is soft and bright, casting minimal shadows and emphasizing the product's texture and design. Text overlays appear sequentially to explain its benefits and use: 'This will save you', 'so many calls to the plumber', 'You simply just pop this over your drain', and 'and then it collects your hair', with important phrases highlighted in green. The camera executes a subtle panning-down-left motion to follow the box as new text overlays appear, keeping the product centered.
0:15scalp oil introduction
A tight close-up shot focuses intensely on a small, amber-colored glass dropper bottle of Kitsch 'Scalp & Hair Oil'. The product's label is clearly legible, featuring a light green background with black text that reads 'STRENGTHENING', 'Scalp & Hair Oil with ROSEMARY & BIOTIN', and 'For dry scalp & hair 0.34 fl. oz. / 10mL'. The bottle is delicately held by the woman's light pink manicured hands, with her fingers gently gripping the sides. Her dark hair is softly blurred in the background, providing a subtle contrast without distracting from the main subject. The immediate background is a plain white wall, ensuring the product stands out. The lighting is bright and direct, highlighting the intricate details of the bottle and its contents. Text overlays introduce the product's quality: 'The Scalp Oil is' and 'a magic in a bottle', with the latter phrase emphasized in green.
0:17scalp oil benefits
In this medium shot, the young woman is again the central focus, engaging directly with the camera. She holds the small Kitsch 'Scalp & Hair Oil' dropper bottle in her left hand, positioning it near her cheek as she speaks. Her expression is earnest and informative, conveying sincerity about the product's effectiveness. The background remains the simple white door. The lighting is bright and even, ensuring clear visibility. A series of sequential text overlays appear, explaining her personal experience and the product's benefits: 'I started with the sampler size', 'and then I switched to the full size', 'and put it on autoship', 'because I love this so much', 'This is great for all things hair growth', 'whether that's', 'replenishing your hair', 'If you struggle through thinning', and 'or you just want to make sure your hair grows faster and longer'. Key phrases are consistently highlighted in green, drawing attention to important points. She occasionally gestures with her right hand to emphasize her speech.
0:27bar saver bag introduction
This scene transitions to a close-up shot, specifically focusing on two light pink Kitsch 'Bar Saver Bag' packages. The first package is clearly labeled 'SHAMPOO BAR BAG', while the second identifies as 'CONDITIONER BAR BAG'. Both packages prominently display the 'kit·sch /' logo and 'BOTTLE-FREE BEAUTY®', and each features a strategic cut-out that reveals the textured, light pink mesh fabric of the bag within. The packages are held by the woman's light pink manicured hands, which are partially visible at the edges of the frame, ensuring the focus remains on the product. The background is a plain white wall, providing a clean and uncluttered setting. The lighting is bright and even, accentuating the product details. Text overlays appear sequentially to introduce these items: 'And then you also get', 'Bar Bags', and 'to go with your Shampoo and Conditioner', with the key product name 'Bar Bags' highlighted in green.
0:30bar saver bag benefits
A medium shot again focuses on the young woman, who is animatedly talking to the camera. She holds both light pink Kitsch 'Bar Saver Bag' packages, one in each hand, positioned in front of her chest, providing a clear view of the products. Her long, dark hair frames her face, and her expression is lively and engaging as she elaborates on the bags' advantages. The background is the familiar white door, maintaining a consistent, bright aesthetic. The lighting is bright and even throughout the scene. A sequence of text overlays appears, outlining her thoughts and the product's benefits: 'I love', 'shampoo and conditioner bars', 'but I don't love it', 'when they get mushy', and 'and this is the perfect way to save that'. Key phrases like 'shampoo and conditioner bars' and 'perfect way to save that' are highlighted in green, emphasizing their importance. She uses hand gestures to add impact to her words.
0:35bar saver bag demonstration
This close-up shot initially focuses on the light pink Kitsch 'Bar Saver Bag' package for shampoo, then subtly shifts to feature the conditioner version. Both packages prominently display the 'kit·sch /' logo, 'BOTTLE-FREE BEAUTY®', and a cut-out revealing the textured, light pink mesh fabric of the bag. The packages are held by the woman's hands, with her light pink manicured fingernails visible at the edges of the frame. The background is a clean, bright white marble-patterned countertop, maintaining a consistent, upscale aesthetic. The lighting is soft and bright, casting minimal shadows and highlighting the product details. A series of text overlays sequentially provides information: 'These hangs', 'so cute in your shower', 'and they really help the bars lather up amazingly', and 'while also letting them dry completely', with key phrases like 'so cute in your shower' and 'lather up amazingly' highlighted in green. The camera executes a gentle panning-down motion to follow the transition between the two packages.
0:39shampoo bar reiteration
A medium shot shows the young woman speaking directly to the camera, her expression cheerful and encouraging. She holds a single light pink 'S'-shaped Kitsch shampoo/conditioner bar in both hands. Around 0:41, she brings the bar closer to the camera, filling a larger portion of the frame for a brief close-up, before retracting it slightly. Her long, dark hair frames her face against the white door background. The lighting remains bright and even. Text overlays appear sequentially to reinforce the message: 'This is your sign to try the shampoo and conditioner bars', 'They're not only', and 'they're also amazing for the planet'. Key phrases, such as 'amazing for the planet', are highlighted in green, emphasizing the product's environmental benefits. Her body language is open and inviting, encouraging viewers to consider the product.
0:44call to action
The final scene is a medium shot of the young woman, culminating her presentation with a warm smile directed at the camera. She holds a comprehensive collection of Kitsch products in her hands: the light pink 'S'-shaped shampoo bar is in her right hand, while her left hand cradles the beige Kitsch Hair Catcher box, the small amber dropper bottle of Kitsch Scalp & Hair Oil, and the two light pink Kitsch Bar Saver Bag packages. Her arms are slightly bent, creating an inviting display of all the featured items. The background remains the simple white door. The lighting is consistently bright and even, maintaining a clean and professional appearance. Text overlays appear sequentially, delivering a final call to action and reassurance: 'You can choose between', 'so many types', 'depending on what your hair goals are', 'Grab yours today', and 'you won't regret it'. Key phrases like 'Grab yours today' and 'you won't regret it' are highlighted in green, serving as a powerful and direct encouragement to the viewer. She concludes with a final, confident, and encouraging look.
