0:00distressed man with dye stains
The scene opens with a medium shot of a man standing against a two-toned wall, with the upper half white and the lower half tiled in black squares. The man is facing the camera, looking directly at it with an expression of distress and frustration. His white short-sleeved t-shirt is visibly stained with a dark brown, mud-like substance across the chest and stomach area, suggesting a messy experience. His hands are raised to chest level, palms facing upwards, also covered in the same brown substance and clear plastic gloves. His hair and beard are wet and disheveled, also appearing to be coated in a similar dark substance. The lighting is bright and even, coming from the front, casting minimal shadows. A red text overlay at the bottom of the screen reads: "I was over the mess, the stains, and the stress." The overall color palette is stark, with the white and black background contrasting with the brown stains and the man's natural skin tone.
0:02product reveal simple bottle
This scene features a close-up, slightly high-angle shot of a hand holding a white, cylindrical aerosol-style bottle with a black cap. The bottle is labeled 'SIMPLER HAIR COLOR' in black text, with a distinctive 'S' logo above the brand name. The background is softly blurred, showing an out-of-focus white surface, possibly a desk or counter, with various packaging materials or papers related to the product kit, suggesting an unboxing scenario. The lighting is soft and even, highlighting the product clearly. The dominant colors are white, black, and neutral tones from the background. The text overlay reads: 'So I switched to Simpler.' The hand holding the bottle makes a slight rotating motion to present the product label to the camera.
0:03man introducing product benefits
A medium close-up shot shows a man, clean-shaven with dark hair, holding the white 'SIMPLER' product bottle in his right hand. He stands in what appears to be a well-lit indoor setting, possibly a living room or bathroom, with a blurred, light-toned background that includes a framed picture on the wall. He looks directly at the camera, talking confidently. A red 'X' icon with the text 'NO MIXING' appears in the lower left corner of the frame, emphasizing a key product benefit. The lighting is bright and soft, illuminating the man's face and the product. The color palette is neutral, featuring the man's dark t-shirt and hair against the lighter background and the white product bottle.
0:04applicator with dye closeup
This is a very close-up, overhead shot focusing on a white plastic applicator comb. The comb has two distinct sections: one with fine, standard comb teeth and another with wider, grooved teeth. Brown hair dye, along with a white cream or activator, is visible on the grooved teeth, suggesting it's ready for application. The background is a blurred white surface, likely a sink or counter. The lighting is bright and direct, highlighting the textures of the dye and the comb. Red 'X' icons with the text 'NO MESS' and 'NO DRIPPING' are overlaid on the bottom of the screen, reinforcing the product's claims. The primary colors are the brown and white of the dye against the white comb and blurred white background.
0:05pumping dye onto applicator
A very close-up shot focuses on the white plastic applicator comb as a hand pumps the 'SIMPLER' product onto it. The white cylindrical product bottle, held by fingers, is positioned directly above the comb, dispensing a light brown, creamy substance onto the grooved teeth of the applicator. The background is a dark, textured surface, possibly a black towel or fabric, which provides a strong contrast to the white product and applicator. The lighting is bright and focused on the action, clearly showing the product being dispensed. The text overlay 'YOU JUST PUMP IT,' explains the action. The color palette consists mainly of black, white, and shades of light brown from the dye.
0:06man applying dye to beard
A medium close-up shot shows a shirtless man applying the hair dye to his beard using the white applicator comb. He stands in what appears to be a bathroom, with a shower curtain rod visible in the blurred background. He holds the comb in his right hand, actively brushing the brown-colored dye into his beard and mustache, which are already partially covered in the creamy substance. His gaze is directed towards his beard, concentrating on the application. The lighting is soft and warm, highlighting his skin and the dye. The text overlay 'AND RINSE.' appears at the bottom. The color palette features the man's warm skin tone, the white applicator, and the light brown dye.
0:08man showcasing dyed beard result
A medium close-up shot displays the same shirtless man from the previous scene, now presenting his newly dyed, dark beard. He looks directly at the camera with a confident, slightly upward gaze, showing off the transformation. The background is a blurred indoor setting with a large window or sliding door, suggesting a bright room or balcony. The lighting is natural and bright, illuminating his face and chest. A yellow text box with 'THE RESULT?' appears at the bottom, followed by a green text box stating 'Natural-looking color.' The man's posture is upright, highlighting his defined shoulders and chest. The overall color palette is warm, with his skin tone and the dark beard contrasting with the bright background.
0:09man confirming natural look
The scene continues with a medium close-up of the same shirtless man, now slightly turned to his left. He raises his right hand to gently touch his freshly dyed, dark beard with his index finger, while maintaining eye contact with the camera. His expression is thoughtful and approving. The blurred background remains consistent with the previous scene, showing an indoor setting with a window. The lighting is bright and even. Red text 'NOT FAKE.' is overlaid near his chin, followed by green text 'I look like me just cleaner,' emphasizing the natural appearance of the dye. The dominant colors are his warm skin tone, the dark beard, and the bright, neutral background.
0:11montage of men applying dye
This scene is a dynamic four-panel split screen, showcasing different men applying the hair dye. Each panel captures a medium close-up of a distinct individual. Top-left shows a man with brown hair and beard, looking intently at the camera while brushing dye onto his hair. Top-right shows a man with short grey hair and beard, looking into a mirror and applying dye to his beard. Bottom-left features a young, bearded man with a gold chain, smiling enthusiastically at the camera as he applies dye to his beard, which is partially covered in white foamy dye. Bottom-right shows another man with a short, neatly trimmed beard, applying dye to his mustache area, wearing a black glove. The lighting varies slightly between panels but is generally bright. A yellow text box 'Thousands of guys' is initially overlaid at the bottom, then replaced by 'who were fed up'. The color palette is diverse, reflecting different skin tones, hair colors, and bathroom environments.
0:14comparison messy vs clean dye
This scene presents a split screen comparison. The left side shows a close-up of the white applicator comb with the light brown dye and white cream, similar to a previous scene, indicating a clean application process. A green checkmark icon is overlaid in the top-left corner of this panel. The background is a soft green/blue. The right side shows a messy, chaotic scene, possibly a sink or counter, with dark red splashes and what appears to be traditional, messy hair dye. A red 'X' icon is overlaid in the top-right corner of this panel. A text overlay at the bottom initially states 'with messy dyes,' then transitions to 'have already made the switch.' The visual contrast highlights the product's claim of being mess-free. The lighting is bright and direct on both sides, emphasizing the details.
0:15product bottle and packaging
A close-up shot focuses on a hand holding the white 'SIMPLER HAIR COLOR' product bottle. The background is a clean, white surface, possibly a bathroom counter, with some product packaging visible behind the bottle. The packaging includes a white box with black text that says 'WELCOME to a world where you can look your best without the harm, fuss, and m[missing text]'. The lighting is bright and clean, emphasizing the product and its packaging. The text overlay 'have already made the switch.' is still visible at the bottom. The color palette is dominated by white and black, with subtle hints of natural skin tone.
0:16man presenting final beard
A medium close-up shot features the shirtless man from earlier, looking directly at the camera. His beard is now fully and evenly dark, suggesting a successful application. He has a slight, confident smile and lifts his right hand to touch his beard again, emphasizing the result. The background is the same blurred indoor setting with a window. The lighting is bright and natural. The text 'Check it out.' appears at the bottom, then transitions to 'I love it.' The scene maintains a warm color palette with his tanned skin and dark beard.
0:18before after montage of men
This scene is a dynamic montage featuring multiple split-screen 'Before' and 'After' comparisons of different men's facial hair. Each comparison is presented vertically, with 'BEFORE' on the left (red text label) and 'AFTER' on the right (green text label). The first comparison shows a man with a salt-and-pepper beard transitioning to a darker, fuller beard. The second comparison shows a bald man with a grey beard transforming into a dark, rich beard. The third comparison features a man with distinguished salt-and-pepper hair and beard becoming completely dark-haired and bearded. The fourth comparison shows an African American man with a heavily grey beard transforming into a thick, dark black beard. The background for each man is a blurred indoor setting, typically a bathroom or bedroom. The overall background of the split screens is a dark grey, subtly waving, abstract pattern. The lighting is consistent and bright across all comparisons, highlighting the visual transformation. The color palette varies with each individual but consistently shows a shift from lighter, grey tones to darker, richer hair and beard colors.
0:24product delivery overhead shot
An overhead shot shows a small, sleek black box with the 'S' logo of 'SIMPLER' on its lid, resting on a textured ground surface composed of light brown and grey pebbles and larger, irregularly shaped stone pavers. The camera begins with a slightly wider view, encompassing more of the stony ground, and then slowly zooms in on the black box, bringing it into clearer focus. The lighting is natural daylight, casting soft shadows. The text overlay 'FREE SHIPPING! RIGHT TO YOUR DOOR' appears prominently in white letters. The overall color palette is earthy and natural, contrasting with the sharp black and white of the product box. The motion implies the arrival of the product.
0:26animated call to action graphic
This is a static animated graphic with a dark, abstract background featuring swirling grey and black patterns, giving a sophisticated feel. Centered on the screen is a circular inset with a white background, showcasing the white 'SIMPLER HAIR COLOR' aerosol bottle and the white applicator comb, positioned slightly diagonally. Below this circle, a prominent green rectangular button reads 'BUY NOW!' with a white mouse cursor icon hovering over it, suggesting interactivity. Further down, two lines of text appear: 'Make it simple' and 'go Simpler.' at different times. Below these, the 'SIMPLER HAIR COLOR' logo is displayed large at the bottom of the screen. The lighting is simulated, highlighting the product and text. The dominant colors are black, grey, white, and a vibrant green, creating a clear call to action.
