0:00before after comparison A vertical split-screen comparison occupies the entire frame. The top half shows a close-up profile of a man's lower face and jawline, featuring a beard with prominent gray hairs, especially on the cheek and chin area. The skin is fair, and the beard is dark brown mixed with significant white/gray strands, appearing somewhat sparse. The bottom half mirrors the same framing but shows the man's beard with a uniform, darker brown color, completely devoid of gray and appearing much fuller and denser. The skin tone and facial features are consistent, highlighting the transformation. A black text overlay in the center reads "BEFORE BEARD CLUB VS AFTER BEARD CLUB" in all caps. The lighting is bright and even, suggesting an indoor, possibly bathroom, setting with white or very light background. The mood is demonstrative and focuses on a clear problem-solution scenario.
0:02product application close up A very tight close-up shot focuses on the man's right cheek and beard, specifically the area near his ear and jawline, where gray hairs are visible. A black mascara-like wand, part of the Beard Club product, is being gently applied upwards through the graying beard hairs, covering them with a dark color. The bristles of the wand are distinct, showing the detail of the application. The skin around the beard is clean and well-maintained. The background is a soft, out-of-focus white, ensuring full attention on the product use. Bright, soft lighting illuminates the scene, highlighting the texture of the beard and the product. A white text overlay at the bottom reads "The 1-Day Beard Color by Beard Club".
0:03mirror application medium shot A medium shot captures a man from the chest up, looking intently into a mirror and applying the beard coloring product to his left cheek/beard area. His head is turned slightly to the right, showing his left profile to the mirror, and his right side to the camera. He holds the sleek, black product wand in his right hand, making precise strokes. His dark hair is pulled back into a neat man bun, and he has a distinct fade haircut on the sides. The background is a plain white bathroom wall, with a small section of a dark gray towel visible on a rack in the mirror's reflection. The lighting is bright and uniform, casting minimal shadows. A white text overlay appears at the bottom, stating "gives you an instantly thicker and fuller looking beard". He smiles faintly, looking focused yet pleased with the process.
0:05product selection A medium close-up shot focuses on a man holding two retail packages of Beard Club 1-Day Beard Color. He holds one in each hand, angled towards the camera, showcasing both products clearly. The packages are predominantly black and vibrant yellow, featuring stylized images of male models with different beard colors (black and medium brown) and concise product information. The man is smiling broadly, revealing his teeth, and looking directly at the camera, conveying enthusiasm and approachability. His dark t-shirt is visible at the bottom of the frame. The background is an out-of-focus, bright white wall. The lighting is soft and even, highlighting the product packaging. A white text overlay in the center reads "Choose your color match".
0:06product application side profile A medium shot captures the man in profile, facing right, as he meticulously applies the beard coloring product. He is looking slightly upwards and to the right, focusing intently on the area of application. The black mascara-like wand is in his right hand, making precise strokes through the graying section of his beard on the right cheek. His dark hair is neatly pulled back into a man bun, and a faded undercut is clearly visible on the side of his head. His left arm is slightly bent, holding the product container near his chin. He wears a black t-shirt and a subtle gold chain. The background is a plain white wall, clean and uncluttered. The lighting is bright and even, softly illuminating his profile. A white text overlay at the bottom reads "and use the brush to apply with ease". He maintains a focused, slightly pleased expression, indicating the product's simple application.
0:09instant results close up A close-up shot focuses intently on the man's right profile, showcasing his beard after the application process. The beard now appears uniformly dark and full, with no visible gray hairs, presenting a striking transformation. The texture of the beard is smooth and well-defined, appearing meticulously groomed. His skin tone is clear and even, providing a clean contrast to the dark beard. The overall impression is one of a neatly styled and enhanced beard, reflecting the product's effectiveness. The background is a soft, out-of-focus white wall with a faint outline of a picture frame or mirror on the right side, suggesting an indoor setting. The lighting is bright and flattering, emphasizing the beard's new look. A white text overlay at the bottom reads "Check out these instant results". The man has a subtle, satisfied smile, hinting at his confidence in the outcome.
0:10mirror application gray coverage A medium shot captures the man from the chest up, looking into a mirror and applying the beard coloring product to his chin and lower jaw area. He holds the black product wand in his right hand with a careful grip. His head is turned slightly to the left, showing his right profile to the mirror, and his hair is pulled back into a man bun. The background is a plain white bathroom wall, with a dark gray towel visible on a rack in the reflection, confirming the setting. The lighting is bright and uniform, providing clear visibility of the application. A white text overlay appears at the bottom, stating "Perfect if you want to cover grays". He has a focused, slightly serious expression as he meticulously applies the product, demonstrating its utility for specific concerns.
0:12close up patch filling A very tight close-up shot focuses intensely on the man's beard, specifically on the side of his chin and jawline, where a patch of gray or sparser hair is clearly visible. A black mascara-like wand is seen actively brushing through the beard hairs with short, deliberate strokes, effectively filling in the lighter areas with dark color. The motion is precise and detailed, demonstrating the product's ability to target specific imperfections. The background is blurred into a bright, soft white, ensuring the beard and application are the sole focal point. The lighting is direct and illuminates the texture of the beard, clearly showing the transformation as the color is applied. A white text overlay at the bottom reads "or instantly fill in patches". This action visually confirms the product's efficacy in creating a fuller, more uniform look.
0:14beard growth kit showcase A medium close-up shot captures a man holding an open brown cardboard box filled with various "Beard Club" products. The box, partially filled with shredded brown paper packing material, neatly showcases several black bottles and containers with distinctive yellow branding, including "Beard Shampoo," "Beard Growth Vitamins" (in a jar), "Vitamin Spray" (in a pump bottle), and a "Derma Roller" in its black and yellow packaging. A natural wooden beard brush is also clearly visible amongst the items. The man's hands are visible holding the box, and his head and shoulders are in the upper part of the frame. He has a broad, enthusiastic smile, looking directly at the camera, conveying excitement about the full product line. The background is a plain white wall, providing a clean contrast. Bright, even lighting illuminates the products and the man's face. A white text overlay at the bottom reads "While you're waiting for your Ultimate Beard Growth Kit".
0:16smiling with product A close-up shot features the man smiling broadly, revealing his teeth, and looking directly at the camera with an expression of satisfaction. He holds the black Beard Club product wand casually near his chin with his right hand, implying continued use or readiness. His beard is uniformly dark and appears well-groomed and full, with no visible grays, showcasing the desired outcome. His dark hair is neatly pulled back into a man bun, and his fair skin is clear. The background is a plain white bathroom setting with a hexagonal tiled shower wall faintly visible in the upper left corner, confirming the personal grooming context. The lighting is bright and cheerful, contributing to the positive mood. A white text overlay at the bottom reads "to do its thing". His expression is one of confidence and happiness, reinforcing the product's benefit.
0:17call to action end card The scene is an animated end card transitioning from the man speaking to a static graphic. Initially, a medium shot of the man (similar to the previous scene, smiling and confident) is positioned in the lower center. Above and below him, white text overlays appear against a clean white background. The text above lists product benefits with checkmarks: "Fast & Easy: Brush on in under 5 minutes, lasts 24 hours.", "Dye-Free & Skin-Friendly: Hypoallergenic, gentle on skin.", "Precision Coverage: Targeted applicator for flawless results." As the scene progresses, the man's image subtly shrinks and moves down, becoming a dynamic part of a larger graphic. The full graphic features a white background with "All-Day Gray Coverage in seconds." prominently displayed at the top. The man's smiling image is then seamlessly superimposed over several digital renderings of the black and yellow Beard Club product wands, arranged diagonally in different shades. Below this, a bright yellow rectangular button with bold black text reads "25% OFF | 25PBF", serving as a clear call to action. Further down, three circular yellow icons with black pictograms (a crossed-out water drop for water resistant, a clock with a checkmark for instant results, a simple checkmark for easy to use) are labeled "WATER RESISTANT", "INSTANT RESULTS", "EASY TO USE". The overall color palette is a striking combination of white, yellow, and black, consistent with brand identity. The lighting is bright and even, highlighting the promotional text and visuals.
