0:00hands breaking snack
A close-up shot focuses on the hands of an older man with light skin, seen from the chest down, against a blurred outdoor background. The man's hands, with visible wrinkles and a gold ring on his left ring finger, are carefully breaking a round, flat, yellowish-brown piece of beef jerky or a similar snack. The snack appears dry and slightly fibrous, showing texture as it separates. He wears a black T-shirt with a white, inverted 'STEAMPUNK BREW WORKS' logo visible on his left chest. The background is softly blurred, suggesting an outdoor setting with hints of light-colored elements, possibly a patio chair and a cloudy sky. The lighting is natural and bright, illuminating the hands and snack evenly. The color palette is dominated by the earthy tones of the snack, the black of the shirt, and the natural skin tones, with a bright, airy feel from the background. No visible camera motion.
0:01man eating snack outdoor
A medium shot frames an older man with light skin, a long white beard, and white hair, seated outdoors. He looks directly at the camera with a slight smile and open mouth, holding a piece of the yellowish-brown meat snack up to his mouth, mid-bite. He is wearing a black T-shirt with the inverted 'STEAMPUNK BREW WORKS' logo still visible. A black carabiner with an 'X-FORM' logo hangs from a strap around his neck, resting on his chest. The background is a bright, slightly overcast sky with some indistinct house siding and a patio chair visible, indicating a casual outdoor setting. Natural, soft lighting illuminates his face and the snack, creating subtle shadows that define his features. A red text overlay reads 'IT'S JUST SO CRUNCHY'. The overall color palette is bright with neutral tones from the sky and house, contrasted by the black shirt and the man's vibrant, sun-kissed skin. No distinct camera motion is observed.
0:03meat placed into bag
An overhead shot looks down at a stainless steel table filled with multiple light-colored 'CARNIVORE SNAX CHUCK' bags, arranged in neat rows. Each bag features bold red and black text, with a textured red design resembling blood splatters or brushstrokes at the top and bottom. A gloved hand (wearing a white disposable glove) is seen placing a large, dark piece of meat, possibly beef chuck, into one of the open bags. The meat has a rustic, dark brown and reddish appearance with some visible fat marbling. The table surface is reflective, and the background shows a blurry white wall and a rack or shelves with additional bags or supplies, indicating a clean, industrial or commercial kitchen environment. The lighting is bright and even, likely from overhead fluorescent lights. A red text overlay reads 'THESE MOUTHWATERING MEAT SNAX ONLY CONTAIN'. The scene emphasizes product preparation and the raw ingredient. The dominant colors are the red and black of the packaging, the dark tones of the meat, and the metallic sheen of the table. No apparent camera movement.
0:05man explaining ingredients
A medium shot captures a man with medium-toned skin, short brown hair, and a neatly trimmed beard, standing against a plain, light brown background. He is wearing a blue short-sleeved athletic-style shirt. He looks directly at the camera, talking and gesturing emphatically with both hands, using hand signals to indicate 'two'. The lighting is soft and even, highlighting his features without harsh shadows. A bold white text overlay reads 'ONLY 2 INGREDIENTS:'. The color palette is warm and natural, with the man's blue shirt providing a cool contrast to the background. His expression is engaging and enthusiastic. The overall mood is informative and friendly. The camera remains static, focusing solely on the man's presentation.
0:06man holding snax bag
A close-up shot features a man with light skin, a full dark beard, and a beige baseball cap, holding a 'CARNIVORE SNAX RIBEYE' bag. The bag is white with prominent red and black text and a splatter design. He holds the bag up to the camera, partially obscuring his face. The visible portion of his face shows him smiling, with a slight reddish flush on his cheeks. He is wearing a camouflage-patterned long-sleeved shirt. The background is dark and indistinct, suggesting an indoor setting with low ambient light, possibly a home. The focus is sharp on the man and the product. A red text overlay highlights '100% GRASS-FED BEEF RIBEYE AND REDMOND REAL SALT'. The camera subtly pans to follow the movement of the bag as he turns it. The lighting is soft, primarily illuminating the front of the man and the bag. The colors are earthy, dominated by the red and white of the packaging and the green/brown tones of his camouflage shirt.
0:09man sniffing snax bag
A close-up shot shows the same man with light skin, a dark beard, and a beige baseball cap, now holding the 'CARNIVORE SNAX' bag directly beneath his nose. He appears to be sniffing the contents of the bag, closing his eyes briefly and then opening them with a delighted, somewhat surprised expression. His cheeks are still flushed. He then holds the bag closer to the camera, pointing to the 'SAY YES TO MEAT' circular logo. He is wearing a camouflage-patterned long-sleeved shirt. The background remains dark and out of focus. A red text overlay reads 'OH MY... IT MAKES YOU HUNGRY'. The lighting is direct, casting a slight shadow behind him. The man's actions convey a strong positive reaction to the product's aroma, suggesting its appeal. The color palette continues with earthy tones from his attire and the vibrant red of the product packaging, set against a dark background. The camera is mostly static, with slight adjustments to frame his facial expressions.
0:12man explaining flavor
A medium shot returns to the man with medium-toned skin, short brown hair, and a trimmed beard, standing against the plain, light brown background. He is wearing the blue short-sleeved athletic-style shirt. He looks directly at the camera, talking and gesturing with both hands, demonstrating with his hands. His expression is friendly and animated. A white text overlay states 'CARNIVORE SNAX ARE PACKED'. The lighting is consistent, soft and even, typical of an indoor studio setting. The color palette remains warm and inviting, with the man's attire offering a pop of cool blue. The overall mood is confident and communicative, emphasizing the product's flavor profile. The camera is static, maintaining a steady shot of the speaker.
0:13hand holding snack piece
A close-up shot focuses on a hand holding a single, dark brown, irregularly shaped piece of the Carnivore Snax. The piece appears thick and textured, possibly a dehydrated meat snack. The hand has light-toned skin, and only the fingers and palm are visible, with the thumb and index finger holding the snack. The background is blurred, showing a blue fabric, likely the man's shirt from the previous segment. The lighting is soft and even, highlighting the texture of the snack. A red text overlay reads 'FULL OF FLAVOR'. The color palette is simple, featuring the dark brown of the snack against the blue of the shirt, with the natural skin tone of the hand. The camera is static, providing a clear view of the product.
0:14snax bags floating
A dynamic shot shows several white 'CARNIVORE SNAX RIBEYE' bags floating and rotating against a plain, light brown background. The bags are identical in design, featuring bold red and black text with a distinctive red splatter pattern. They appear to be suspended in mid-air, moving gracefully. The lighting is uniform and bright, suggesting a studio setting where the product is showcased. A red text overlay reads 'AND HAS TONS OF DELICIOUS OPTIONS'. The movement of the bags creates a sense of variety and abundance, highlighting different product types or flavors. The color palette is dominated by the brand's white, red, and black, set against the neutral background. The camera is static, observing the choreographed motion of the bags.
0:16man eating snax kitchen
A medium shot captures a man with light skin, short dark hair, and a short beard, wearing a beige baseball cap and a gray T-shirt with a colorful outdoor-themed graphic. He stands in what appears to be a modern kitchen, holding a 'CARNIVORE SNAX RIBEYE' bag. He simultaneously holds a long, thin strip of the snack in his left hand and a larger, darker piece in his right hand, bringing them towards his mouth. The background features white kitchen cabinets, a countertop, and decorative elements like antlers on top of the cabinets, suggesting a rustic yet contemporary home. An Instagram handle '@PNWILD_' is visible in the bottom left corner. A red text overlay says 'THE BEEF RIBEYE IS DELICIOUS, CHECK IT OUT.' The lighting is bright and ambient, illuminating the scene naturally. The color palette includes the muted grays of his shirt, the natural wood tones, and the bright white of the kitchen, with pops of color from the snack packaging and his shirt graphic. No apparent camera motion.
0:18older man describing snax
A medium shot focuses on an older man with light skin, gray hair, and a gray beard, wearing a bright blue short-sleeved T-shirt. He holds a large, dark, irregular piece of the Carnivore Snax in his left hand, turning it to show the camera its texture and different portions. He talks directly to the camera with a calm and descriptive expression. The background is simple and blurry, revealing a light-colored wall, possibly with some boxes or furniture in the distant background, suggesting an indoor, casual setting. The lighting is soft and even, likely from an overhead source, casting minimal shadows. Red text overlays appear sequentially: 'THE BEEF PORTION IS SO CRUNCHY', 'THE FAT PORTION JUST MELTS IN YOUR MOUTH'. The blue of his shirt provides a vibrant contrast to the earthy tones of the snack and his skin. The camera remains static, keeping the man centered in the frame.
0:22older man eating snax
A close-up shot maintains focus on the older man with light skin, gray hair, and a gray beard, wearing a bright blue short-sleeved T-shirt. He brings the large, dark piece of Carnivore Snax up to his mouth and takes a bite. After chewing, some of the yellowish-white fat residue is visible on his beard and lips, indicating the rich content of the snack. His expression is one of satisfaction and enjoyment. The blurry background remains consistent. The lighting is still soft and even. This scene emphasizes the consumption and sensory experience of the product, particularly its texture and richness. The color palette is dominated by the blue shirt and the earthy tones of the snack, highlighting the man's satisfied reaction. The camera is static.
0:24man praising pork loin
A medium shot features a man with light skin, a dark beard, and a white and black American flag-patterned baseball cap, seated indoors. He holds a 'CARNIVORE SNAX PORK LOIN' bag, presenting it towards the camera. He speaks directly to the camera with an enthusiastic expression, describing the product. He is wearing a gray T-shirt with a chain necklace visible. The background consists of a light-colored wall with a framed picture or poster hanging on it, and a window to the left, indicating a casual home setting. The lighting is soft and natural, coming from the window, creating gentle highlights on his face and the product. Red text overlays appear: 'PORK LOIN IS MY ABSOLUTE FAVORITE BECAUSE THAT STUFF IS DELIGHTFUL'. He briefly brings his hand to his mouth as if to take a bite or to express craving. The color palette is muted with grays and whites, accented by the red and black of the snack packaging. The camera is static, focusing on his testimonial.
0:29snax bags production line
An overhead shot pans slowly across multiple rows of 'CARNIVORE SNAX CHUCK' bags, neatly arranged on a stainless steel table in what appears to be a production or packaging facility. The bags are open at the top, showing the potential for filling or already filled products. The bags are white with the characteristic red and black 'CARNIVORE SNAX' branding and splatter design. The table is highly reflective. In the background, white tiled walls are visible, along with some industrial-style equipment, such as red storage bins and a dispenser for tape or labels, creating a clean, organized, and functional environment. The lighting is bright and uniform, likely from overhead industrial lights. A red text overlay reads 'SOURCE FROM THE MOST ETHICAL FARMS IN THE USA'. The panning motion draws the viewer's eye across the rows of products, emphasizing volume and systematic production. The primary colors are the red and black of the branding, the silver of the table, and the white of the bags and walls.
0:32man discussing sourcing
A close-up shot returns to the man with light skin, a dark beard, and a beige baseball cap, holding a 'CARNIVORE SNAX' bag close to his face. He speaks directly to the camera with a serious yet informative expression, gesturing with his free hand. He is wearing a camouflage-patterned long-sleeved shirt. The background is dark and out of focus, similar to previous shots of this character. A red text overlay reads 'ALL THE MEAT IS REGENERATIVELY RAISED'. The lighting is soft and frontal, illuminating his face and the product. His expression is earnest, conveying a sense of conviction about the product's ethical sourcing. The color palette consists of the earthy tones of his attire, the red and white of the packaging, and the dark, indistinct background. The camera is static.
0:34ham placed into bag
An overhead shot captures a gloved hand placing a long, wavy, cooked piece of pork or ham into an open 'CARNIVORE SNAX HAM' bag, which is positioned on a stainless steel table. The piece of meat has a distinct yellow-white fat layer and a pinkish-brown meaty portion, suggesting a cured or cooked product. The bag itself is white with red and black branding, similar to the other products, and prominently features 'PORK & SALT' as ingredients. The background reveals a clean, industrial-style environment with white walls, red storage bins, and another white board or sign. The lighting is bright and even, typical of a food preparation area. A red text overlay reads 'REGENERATIVELY RAISED. I'M HAPPY TO SEE MORE AND MORE COMPANIES GO THIS ROUTE'. The action emphasizes the process of packaging the ham snack. The color palette is dominated by the reds and blacks of the packaging, the silver of the table, and the natural colors of the ham. No camera motion is detected.
0:37man anticipating eating
A close-up shot shows the same man with light skin, a dark beard, and a beige baseball cap, wearing a camouflage shirt. He holds a 'CARNIVORE SNAX' bag, looking down at it with a keen expression, as if contemplating eating the contents. A piece of the snack, with some light-colored fat, is held up to his mouth. His facial expression is one of anticipation and hunger. The background is dark and out of focus. A red text overlay reads 'I'M GONNA EAT THIS ONE'. The lighting is consistent with previous shots of this character, frontal and soft. The color palette continues the earthy tones of his attire and the brand's red and white. The camera is static, capturing his focused gaze.
0:38man eating snax final
A close-up shot continues to feature the man with light skin, a dark beard, and a beige baseball cap, wearing a camouflage shirt. He takes a large, satisfying bite of the Carnivore Snax, closing his eyes slightly as he chews. His cheeks are full, and his expression conveys pure enjoyment. The sound of crunchy chewing is prominent. The background remains dark and out of focus. This shot is the culmination of the previous scene, showcasing the act of consumption. The lighting is soft and frontal, emphasizing his facial expression. The color palette features the earthy tones of his attire and the snack, against a dark backdrop. The camera is static, capturing the full effect of his enjoyment.
0:40carnivore snax branding outro
An animated graphic serves as the outro for the video. The background is a clean white, overlaid with a dynamic red splatter or brushstroke pattern across the top and bottom edges, mimicking the design on the product packaging. In the center, the bold black text 'CARNIVORE SNAX' is prominently displayed. Below it, a rectangular red button with white text reads 'SHOP CARNIVORE SNAX'. Three different 'CARNIVORE SNAX' product bags are arranged diagonally on the bottom half of the screen, appearing to float. These include 'NEW YORK STRIP', 'FARM SLIDERS' (blend of beef, lamb & pork), and 'CHICKEN SLIDERS', showcasing variety. Each bag maintains the signature white, red, and black branding. The overall aesthetic is clean, striking, and brand-focused. The graphics are static after their initial animated appearance. The color palette is high contrast, with dominant white, black, and vibrant red, conveying a strong, impactful brand identity.
