0:00store entrance walk in
The camera moves forward, tracking through an open doorway into a bright, modern retail store. The immediate foreground reveals a concrete floor transitioning to a more polished, reflective concrete surface inside. On the left, a light grey vertical door frame is partially visible, contrasted by a darker grey frame on the right. In the mid-ground, a customer service desk, dark grey with a prominent red front panel, faces the camera. Behind it, a large red sign with white text, 'Thank you for shopping with us,' along with other promotional text, is visible. The overhead industrial lighting and ceiling structures, including a small security monitor, are discernible. The store is well-lit with even, bright illumination. The primary color palette includes industrial greys, reds, and whites. An overlaid text graphic occupies the central frame.
0:00counter area pan
This scene captures a rapid pan to the right, beginning from the customer service desk and sweeping across the counter area. The camera reveals more of the dark grey counter space, featuring two computer monitors and associated keyboards. The red-faced counter extends horizontally across the frame. The large red 'Thank you for shopping with us' sign remains a dominant background element, now positioned slightly to the left. The store's bright, uniform overhead lighting creates reflections on the polished concrete floor. The color scheme emphasizes red, grey, and white, consistent with the store's branding. The same text graphic from the previous scene remains overlaid, dynamically adjusting with the camera's movement.
0:02high angle aisle view
The camera is positioned at a slightly elevated, wide-angle perspective, looking down a broad retail aisle. On both sides, tall, black metal shelving units are densely packed with various products, primarily in boxes and containers. Red signage on the shelves indicates product categories, with 'GROUT' partially visible. The polished concrete floor, reflecting overhead lights, stretches into the distance. The aisle extends deep into the store, revealing more shelving and the expansive, bright overhead lighting typical of a large retail space. Several customers are present; one person in a red vest is seen reaching for an item on the left. The lighting is consistently bright and even. The color palette features industrial greys, blacks, and prominent red accents from the signage and employee vests.
0:03grout adhesives aisle
The camera moves steadily forward along a long aisle specifically dedicated to grout and adhesive products. Black metal shelving units, reaching high, are fully stocked with an array of white and blue buckets, tubes, and containers. Red signs above the shelves clearly label sections such as 'GROUT & ADHESIVES'. The clean concrete floor is visible, reflecting the intense, uniform illumination from the overhead fluorescent lights. In the background, additional aisles and sections of the store can be seen, emphasizing the large-scale retail environment. The lighting is bright and shadow-free. The dominant colors include the industrial grey of the floor and shelves, the white and blue of the product packaging, and the vivid red of the signage.
0:05flooring sample display
The camera tracks forward, following an individual in a red vest through an area dedicated to large flooring samples. These samples, showcasing various types of tiles or wood flooring in grey, white, and brown tones, are displayed vertically on mobile black metal racks. Product information and pricing are visible on some displays. In the background, pallets of boxed flooring materials are stacked high, many wrapped in clear plastic. Overhead, a blue banner with white text reads 'WATERPROOF WOOD-BASED LAMINATE'. The light grey concrete floor reflects the bright, overhead fluorescent lighting. The overall color palette is dominated by neutral earthy tones of the flooring, with accents of red from the character's vest and blue from the signage. Overlaid white text is present.
0:08supplies aisle tracking
The camera tracks forward down another busy retail aisle, showcasing shelves densely packed with various construction and flooring supplies. On the left, a person in a red vest is actively reaching for an item on a shelf. On the right, another person, also in a red vest, is crouching down, inspecting products on a lower shelf. The shelves are tall, black metal structures, stocked with numerous bags, buckets, and tools. Red overhead signs clearly delineate sections such as 'MORTAR', 'MASTICS', 'POWER TOOLS', and 'SURFACE PREP & WOOD ADHESIVES'. Palettes of products are arranged on the floor near the shelving. The reflective concrete floor mirrors the bright, uniform illumination from the overhead fluorescent lighting. The scene has an energetic, active atmosphere, characterized by industrial greys and blacks, vibrant red accents, and diverse product packaging colors. Overlaid white text is present.
0:12brand logo reveal
The scene rapidly fades to a stark white background, where the 'FLOOR & DECOR' brand logo is centrally displayed. The logo features 'FLOOR & DECOR' in bold, black sans-serif typography, with the ampersand symbol uniquely contained within a red square outlined in white. Beneath the main logo, 'TILE • WOOD • STONE' is presented in a smaller, black sans-serif font. Further below, the tagline 'Now open in Eagle.' is highlighted in a vibrant red sans-serif font. The entire composition is bathed in a uniform, bright white light, emphasizing the clean and professional graphic design. The aesthetic is minimalist, focusing exclusively on the brand identity and new store opening announcement.
