0:00talking head with box A medium shot captures a female host standing behind a kitchen counter, directly addressing the camera. She holds a closed, vibrant pink IPSY box, which transitions from light pink to light blue. A prominent text overlay on the left simulates a social media comment: 'Why did nobody tell me about the $5 off sooner?'. Her expression is animated as she speaks, gesturing with her right hand before resting both hands on the box. The background features warm, light wood kitchen cabinets, a stainless steel refrigerator adorned with various magnets, and a black air fryer on a speckled granite countertop. Bright, even lighting illuminates the scene, creating a clean and inviting atmosphere. A text overlay appears below the comment: 'Here's the deal with IPSY.'
0:03unboxing product reveal An overhead, close-up shot peers into the open IPSY box, revealing a vibrant fuchsia interior. The box is filled with various beauty products. Visible items include a small, amber-colored glass dropper bottle labeled 'LOUMI SKINCARE Rose Glow', a white rectangular product box, and a distinctive light purple makeup pouch adorned with red embroidered bows and a red zipper. A female hand, with light grey manicured nails and wearing a silver ring, reaches into the box, beginning to extract one of the items. The lighting is bright and direct, clearly showcasing the contents. A text overlay reads: 'a month for the price of a green juice.'
0:05close up skincare bottle An extreme close-up focuses on a small, amber-colored glass dropper bottle, labeled 'LOUMI SKINCARE Rose Glow', held gently between two female hands. The bottle has a clean white dropper top and black text on its label. The background is a soft, blurred pink, indicating the interior of the IPSY box. The hands slightly rotate the bottle, allowing for a clear view of the product branding. The lighting is bright and highlights the glass texture and label details. A text overlay remains visible: 'a month for the price of a green juice.'
0:06close up fenty beauty product An extreme close-up captures a white rectangular product box, prominently displaying 'FENTY BEAUTY' branding in black text with abstract black markings. The box also shows '9ML / 0.3 FL. OZ.' indicating product volume. It is held carefully between two female hands, which gently rotate it to showcase different angles. The background is a soft, blurred pink, signifying the interior of the IPSY box. The lighting is bright and even, emphasizing the clean, minimalist design of the packaging. A text overlay continues to display: 'a month for the price of a green juice.'
0:07talking head with open box A medium shot returns to the female host in her kitchen setting. The vibrant pink IPSY box is now open on the counter in front of her, revealing its fuchsia interior and some of the beauty products inside. She speaks directly to the camera with an engaging expression, making a small gesture with her right hand. The social media comment overlay remains visible on the left. The background of light wood cabinets, stainless steel refrigerator, and air fryer persists. The lighting is consistent and bright. A new text overlay appears below the comment: 'And they're not like random products either.'
0:09product application on hand A close-up shot focuses on a female hand demonstrating a beauty product. The left hand holds a sleek black pump bottle, while the right hand receives a small dollop of light pink, creamy product dispensed onto its back. The fingernails are painted light grey, and silver rings are visible on the left hand. The background is a soft, blurred pink, indicating the interior of the IPSY box with other products. The lighting is bright and highlights the product texture. A text overlay is present: 'IPSY curates each pick based on your features, your style, and your favorite beauty brands.'
0:12product swatching on hand An extreme close-up shows a female hand in action, spreading the previously dispensed light pink, creamy product across the back of the other hand with a finger. The product smears smoothly, demonstrating its texture and blendability on the skin. The fingernails are painted light grey, and silver rings are visible on the left hand. The background is a blurred pink, indicating the interior of the IPSY box. The lighting remains bright, emphasizing the product's application. A text overlay continues: 'IPSY curates each pick based on your features, your style, and your favorite beauty brands.'
0:13product highlight neen liners A close-up shot features two white pencil-shaped products, branded 'Neen Lined Up Duo', held by female hands. The pencils have dark caps and are positioned above the open IPSY box, whose blurred pink interior and other products form the background. The lighting is bright and clear, showcasing the product packaging details. A text overlay reinforces: 'IPSY curates each pick based on your features, your style, and your favorite beauty brands.'
0:14product swatching eyeliners An extreme close-up captures a female hand actively swatching two 'Neen' pencil liners on the back of the other hand. One pencil creates a distinct dark brown line, while the other produces a lighter brown or nude line. The pencils are held precisely between the fingers. The background is the blurred pink interior of the IPSY box. The lighting is bright and focused on the detailed application of the liners. A text overlay communicates: 'Your picks get delivered every month'.
0:15product highlight grown alchemist A close-up shot showcases an amber-colored glass spray bottle, clearly labeled 'GROWN ALCHEMIST SKIN RENEWAL TONER', held securely in female hands. The bottle features a black spray top and is presented above the open IPSY box, whose blurred pink interior forms the background. The lighting is bright and even, highlighting the product's premium aesthetic and label details. A text overlay indicates: 'Your picks get delivered every month'.
0:16product highlight makeup bag An overhead close-up shot captures female hands reaching into the open IPSY box and carefully pulling out a light purple makeup bag. The bag is adorned with charming red embroidered bows and features a matching red zipper, clearly visible as it's lifted from the fuchsia interior. Other products remain visible inside the box, contributing to the context. The lighting is bright and direct, highlighting the details and craftsmanship of the makeup bag. A text overlay specifies: 'in this limited-edition makeup bag,'
0:17talking head with makeup bag A medium shot reverts to the female host in her kitchen, now holding the light purple makeup bag in her left hand, having just removed it from the open IPSY box positioned in front of her. She maintains eye contact with the camera, speaking with a warm and expressive face. The social media comment overlay remains fixed on the left side of the screen. The familiar kitchen background of light wood cabinets, stainless steel refrigerator, and air fryer is present. The lighting is bright and consistent. A new text overlay highlights the benefits: 'so you're getting to try new makeup, skincare, haircare, and more'.
0:19product detail skincare applicator An extreme close-up shot focuses intently on the top of a light blue product tube. The small, circular applicator tip is clearly visible, from which a clear, gel-like product has been dispensed, showing its texture and consistency. The background is a blurred pink, signifying the interior of the IPSY box. The lighting is bright and highlights the precise details of the applicator and product. A text overlay continues: 'skincare, haircare, and more'.
0:20product detail mascara wand An extreme close-up captures the action of a mascara wand being slowly pulled out of its sleek, metallic silver tube by female hands. The black bristles of the wand are visibly coated with mascara product, emphasizing its function. The background is a blurred pink, indicating the interior of the IPSY box. The lighting is bright and focused on the detailed movement and product texture. A text overlay states: 'trending beauty without the stress of shopping around.'
0:21product detail lipstick An extreme close-up frames a light pink lipstick bullet as it is twisted up from its matching light pink casing, held delicately between female hands. The smooth, creamy texture of the lipstick is clearly visible. The background is a blurred pink, indicative of the IPSY box interior. The lighting is bright and highlights the product's form and color. A text overlay reinforces: 'trending beauty without the stress of shopping around.'
0:22talking head call to action The scene returns to a medium shot of the female host in her kitchen, with the open IPSY box and its contents still visible on the counter. She smiles and speaks directly to the camera, conveying a sense of encouragement and enthusiasm. The social media comment overlay remains on the left, serving as a persistent visual anchor. The kitchen background, complete with light wood cabinets, refrigerator, and air fryer, is brightly and evenly lit. A new text overlay provides a call to action: 'If you've been on the fence, now's the time to do it.'
0:24product detail blush applicator An extreme close-up focuses on the top of a peach-colored squeeze tube. A thick, pink cream product is being meticulously squeezed out, forming a decorative, swirled pattern around the applicator tip. This product appears to be a blush, highlighter, or tinted moisturizer. The background is a blurred pink, indicating the interior of the IPSY box. The lighting is bright and intensely highlights the texture and precise application of the cream. A text overlay details an offer: 'IPSY's offering $5 off your first bag when you sign up.'
0:27talking head final call to action The final scene presents a medium shot of the female host in her kitchen, with the open IPSY box on the counter. She smiles genuinely and directly engages the camera, delivering a concluding call to action. The social media comment overlay remains consistently visible on the left. The background of light wood cabinets, stainless steel refrigerator, and air fryer is brightly and evenly lit, maintaining the homey aesthetic. A final text overlay provides clear instructions: 'Take the Beauty Quiz to get started.'
