0:00celebrity grid introduction
The scene opens with a three-panel vertical split screen, featuring three distinct male faces in medium close-up, each occupying a third of the frame. On the left, a man with light stubble and a neatly trimmed beard, wearing a dark turtleneck and a navy suit, looks directly forward with a composed expression. In the center, another man with a scruffier beard, a dark suit jacket, and an open-collared white shirt, gazes off to the right with a thoughtful look. On the right, a third man, Alejandro, with a well-groomed dark beard and hair, wearing a gray suit, white shirt, and maroon tie, smiles warmly at the camera. The background behind each man is subtly blurred, suggesting a red carpet or event setting, with faint lighting indicating stage lights. The overall color palette is dominated by dark, formal wear contrasting with the subjects' skin tones and facial hair. Text overlays appear sequentially: 'Men Who Dye' then 'Their Grays' and finally 'Shamelessly', introducing the video's theme. The lighting is soft and professional, highlighting the features of each man without harsh shadows.
0:02alejandro shirtless initial look
This medium shot features Alejandro, a man with a confident gaze, looking directly at the camera over his right shoulder. He is shirtless, revealing a toned physique with visible chest muscles and abs. His hair is dark brown and styled back, appearing slightly damp. His beard is a distinct salt-and-pepper gray, exhibiting a mix of dark and lighter strands, well-trimmed and shaped along his jawline. His facial expression is one of self-assurance and slight challenge, with a subtle smirk. The lighting is bright and even, casting minimal shadows and highlighting his skin tone. The background is a plain, light gray wall, suggesting an indoor, possibly bathroom, setting. The overall mood is confident and candid. A text overlay 'Alejandro, a model who' appears at the bottom center of the frame.
0:03applying dye close up
The camera captures a close-up of Alejandro's face, focusing primarily on his left cheek and beard. He is actively applying a light-colored, creamy product to his gray beard using a white comb-like applicator. The product appears to be beige or light brown as it spreads through his facial hair. His expression is concentrated, with his eyes narrowed slightly as he focuses on the application process. He is wearing a teal t-shirt, which is partially visible in the lower part of the frame. The background is blurred, showing soft, indistinct shapes of a light-colored wall and what might be the edge of a mirror or cabinet, suggesting a bathroom setting. The lighting is soft and direct, clearly illuminating the texture of his beard and the product. Text overlay: 'shamelessly dyes his grays and we love it'.
0:06gray beard posing
This medium close-up shot presents Alejandro showcasing his gray beard. He is seen wearing a teal t-shirt. Initially, he looks off to the right side of the frame with a contemplative expression, his profile highlighted. He then slowly turns his head to face the camera directly, revealing a calm and neutral expression, possibly with a hint of thoughtfulness. His dark hair is slicked back, contrasting with the prominent salt-and-pepper gray in his neatly trimmed beard. The lighting is soft and natural, illuminating his face evenly without harsh shadows. The background is a clean, plain light-colored wall, creating a simple and uncluttered setting. The slow turn of his head suggests a moment of reflection or presentation of his natural state. Text overlay: 'Before he started dyeing his hair, you could see there were a lot of grays.'
0:10another man gray beard
The scene features a medium close-up of a different man, not Alejandro, with a full, dark brown beard visibly streaked with gray. His hair is styled with a faded cut on the sides and darker on top. He looks downwards with a somewhat serious or melancholic expression, his eyebrows slightly furrowed. The image has a distinct cool-toned, slightly desaturated filter, giving it a somber or introspective mood. The background suggests an indoor setting, likely a home, with blurry wooden kitchen cabinets visible behind him. The lighting is relatively dim, consistent with the mood. Text overlay: 'and some men don't like how they look with gray hair.'
0:12alejandro gray beard confident
This medium close-up shot brings Alejandro back into focus, shirtless, with his gray beard. He gestures by touching his beard with his right hand, drawing attention to its texture and color. His hair is dark and wet, slicked back from his face. He looks directly at the camera with a confident, almost defiant smile, conveying a sense of pride in his natural appearance before any dyeing process. The lighting is bright and even, highlighting his tanned skin and the details of his facial hair. The background is a plain, light-colored wall, creating a clean, unadorned environment. The overall impression is one of candid self-acceptance. Text overlay: 'But Alejandro proudly shows off his dyed hair.' (Note: The text implies dyed hair, but the visual clearly shows his natural gray hair, setting up a contrast).
0:15product introduction gray beard
In this medium close-up, Alejandro is holding a white 'SIMPLER HAIR COLOR' bottle with a black cap, presenting it to the camera. His beard remains noticeably gray, providing a 'before' visual reference as he introduces the product. He is wearing a teal t-shirt. He looks directly into the camera, speaking with an engaging and explanatory expression. The product bottle is prominently displayed in the lower right portion of the frame, showcasing its minimalist design. The background is a blurred, light-colored wall, ensuring the focus remains on Alejandro and the product. The lighting is soft and even, typical of an indoor setting. Text overlay: 'He chooses to use hair dye to give himself a fresh dark beard'.
0:18alejandro with dark beard after
Alejandro is presented in a medium shot, confidently walking towards the camera in an indoor setting, then pausing. His appearance has transformed; his beard is now uniformly dark brown/black, indicating he has successfully dyed it. His hair is also dark and neatly styled, complementing his fresh look. He wears a vibrant, bright teal t-shirt that stands out against the neutral background. His facial expression is bright and positive, exuding satisfaction with his new, darker beard. The background shows a domestic hallway with light-colored walls and the outline of a doorframe, providing a casual, real-life context. The lighting is bright and even, enhancing the crispness of his new look. Text overlay: 'which is a great go-to look'.
0:21before after split screen
This scene employs a vertical split screen to visually compare Alejandro's 'before' and 'after' looks. The left panel shows Alejandro with his salt-and-pepper gray beard, wearing a teal t-shirt, looking slightly downwards with a neutral expression. The right panel displays Alejandro with his freshly dyed, uniformly dark beard, wearing a brighter teal t-shirt, looking directly at the camera with a slight smile and gently touching his face, indicating satisfaction. Both panels feature a neutral, light-colored background. The contrast between the gray and dark beard is stark and clear, visually emphasizing the product's effect. The lighting is consistent across both panels, allowing for a fair comparison. Text overlay: 'because sometimes it's just not in the cards to rock the gray.'
0:24confident dark beard outro
In this medium close-up, Alejandro is shirtless, proudly displaying his now uniformly dark beard. He exudes confidence, nodding subtly and then looking directly at the camera with a small, self-assured smile. His dark hair is slicked back and appears slightly damp. The lighting is soft and natural, emphasizing his tanned skin and the richness of his dark beard. The background is slightly blurred, showing hints of lush green foliage, suggesting an outdoor or balcony setting, adding to a relaxed and natural feel. His body language is open and inviting, reinforcing the message of embracing hair dyeing without hesitation. Text overlays appear: 'So gentlemen, don't be afraid to dye those grays.' then 'You just might love it.'
0:29product box exterior
This is an overhead shot of a black 'SIMPLER' branded product box resting on a textured, light-colored concrete or paved surface. The box is rectangular, with a minimalist white logo (a stylized 'S' or abstract geometric shape) and the word 'SIMPLER' printed clearly on its lid. Small, irregularly shaped beige, brown, and white pebbles are scattered around the concrete, filling the upper left portion of the frame and providing a natural, rustic contrast to the sleek product packaging. The lighting is bright and natural, indicating an outdoor setting, and casts subtle shadows, giving depth to the textures. The focus is sharp on the product box. Text overlay: 'Alandro's been getting rid of his grays for years with our dye'.
0:31dye product application close up
An extreme close-up focuses on a hand, presumably Alejandro's, in the process of dispensing hair dye. A white, comb-like applicator with fine bristles is held steady, and a multi-tone hair dye product is being squeezed from a white bottle onto the comb. The dye appears as two distinct colors: a creamy beige and a richer, darker brown, coiling onto the bristles. The hand holding the applicator is slightly blurred but clearly showing skin texture. The background is a soft, muted light blue or pale grey wall, providing a clean, unobtrusive backdrop that keeps the focus entirely on the product and its application. The lighting is bright and even, revealing the texture and consistency of the dye. Text overlay: 'but I'll let him tell you why he loves it so much.'
0:35alejandro explains product gray beard
In this medium close-up shot, Alejandro is shirtless, holding the white 'SIMPLER HAIR COLOR' bottle with a black cap up to the camera, positioned slightly to the right of his face. His beard is distinctly gray, highlighting the 'before' state as he discusses the product. He looks directly at the camera, speaking with an engaging and informative expression, conveying sincerity and personal experience. His dark hair is styled back and appears slightly damp. The background is a blurred, light-colored wall, characteristic of a bathroom or personal space, keeping the focus on him and the product. The lighting is soft and even, typical of indoor illumination. Text overlay: 'Hey guys, so this is Simpler Hair Color in black.'
0:38alejandro smiling gray beard
A close-up shot of Alejandro's face, where he is smiling broadly and genuinely at the camera. His dark hair is slicked back and appears wet, perhaps from showering or styling. His beard is still visibly gray, showing a clear distinction between dark and light hairs. He is shirtless, and the warm lighting subtly highlights the flush on his cheeks, suggesting a healthy glow. The background is a plain white wall, creating a clean and bright setting. His eyes are bright and engaged, communicating a positive and happy mood. Text overlay: 'No mixing, no mess'.
0:39dye application repeat 1
This close-up shot is a near-identical repetition of the dye application process seen earlier. Alejandro is applying the creamy, light-colored dye product to his gray beard on his left cheek using the white comb-like applicator. His expression is focused and diligent. He is shirtless, with the frame cutting off just below his neck. The background is a plain white wall, reinforcing the clean, practical nature of the product. The lighting is bright and direct, clearly showing the product being worked into the gray hairs. Text overlay: 'No mixing, no mess'. This shot emphasizes the ease and mess-free aspect of the product.
0:40hair wet gray beard
In this medium close-up, Alejandro is shirtless, running his right hand through his wet, dark hair. His beard is still distinctly gray, maintaining the 'before' appearance. He looks directly at the camera while speaking, gesturing with his hand through his hair, suggesting he's discussing hair care or the product's effect on hair. The background is a plain white wall, reminiscent of a bathroom, possibly a shower area, reinforcing the product's application context. The lighting is bright and even, highlighting the wet texture of his hair and the distinction of his gray beard. Text overlay: 'It's way gentler because it uses TDS'.
0:42dye application repeat 2
This close-up shot captures Alejandro's profile from the right side as he applies the creamy dye to his gray beard using the white comb-like applicator. His head is tilted slightly, allowing for precise application along his jawline and cheek. He is shirtless, and the background is a plain white wall, emphasizing the product application process without distractions. The lighting is bright and clear, showing the texture of the gray beard and the dye being absorbed. His expression is focused, highlighting the ease of self-application. Text overlay: 'instead of PPD'.
0:44hair wet gray beard repeat visual
A medium close-up of Alejandro, shirtless, as he runs his right hand through his wet, dark hair, similar to an earlier shot. His beard is still gray, and he looks directly at the camera, maintaining an engaged expression while speaking. The background is a plain white wall, resembling a bathroom or shower environment. The lighting is bright and highlights the dampness of his hair and the gray in his beard. This repeated visual reinforces the 'before' state while potentially reiterating a product benefit verbally. Text overlay: 'instead of PPD'.
0:45dye application hairline sideburns
This medium close-up focuses on Alejandro as he meticulously applies the creamy dye product with the white comb applicator to his temple and sideburn area, then sweeps it down towards his beard. His beard is still gray in this 'during application' phase. He is shirtless, and his gaze is intently focused on the precise application, demonstrating the product's versatility for both beard and hairline. The background is a plain white wall, ensuring no visual distractions from the process. The bright, direct lighting clearly shows the details of his facial hair and the product. Text overlay: 'and you can definitely use it multiple times, which saved me money'.
0:48alejandro confident dark beard
In this medium close-up, Alejandro presents his final, transformed look. His beard is now uniformly dark brown/black, appearing freshly dyed and meticulously groomed. His dark hair is styled back and appears wet, glistening slightly under the bright, even lighting. He is shirtless, highlighting a clean, rejuvenated appearance. He looks directly at the camera with a confident and satisfied smile, his eyes bright and engaged, expressing happiness and approval of his new look. The background is a plain white wall, typical of a clean, modern bathroom setting, further emphasizing the fresh and polished outcome. Text overlay: 'My look is clean, the grays are gone and I feel like myself again.'
0:51product box final call to action
A close-up shot features a hand, presumably Alejandro's, holding the white 'SIMPLER HAIR COLOR' bottle as it rests inside its minimalist black product box. The camera subtly shifts its angle, providing a dynamic view of the product. The bottle, with its white body and black cap, prominently displays the 'SIMPLER' logo and text. The inside of the black box is neatly organized, suggesting a complete kit. The background is a bright, diffused white, ensuring maximum focus on the product itself. The lighting is soft and even, highlighting the product's clean design. Text overlay: 'TRY YOURS NOW 60 DAY MONEY BACK 100% GUARANTEE.'
0:53product bottle final call to action
The final scene is a close-up of a hand, likely Alejandro's, holding the white 'SIMPLER HAIR COLOR' bottle. The bottle is rotated slightly, allowing the full branding to be visible. It has a clean white body, a black cap, and the distinct 'SIMPLER HAIR COLOR' logo. The background features a pristine white sink and a gleaming chrome faucet, typical of a modern bathroom setting, reinforcing the product's practical use in personal grooming. The lighting is bright and clean, highlighting the product's sleek design and hinting at a fresh, hygienic environment. The camera maintains a static shot, but the subtle rotation of the bottle adds a dynamic element. Text overlay: 'TRY YOURS NOW 60 DAY MONEY BACK 100% GUARANTEE.'
