0:00store aisle walkthrough
A medium wide shot from a slightly low angle, following two individuals from behind as they walk down a spacious aisle inside a large retail store specializing in flooring. The aisle is flanked on both sides by tall, upright display racks showcasing various tiles and flooring samples, primarily in neutral tones like white, grey, and beige. The floor is a polished light grey concrete, reflecting the bright overhead lighting. In the background, beyond the aisle, there are staged bathroom and kitchen vignettes, featuring sinks, mirrors, and cabinetry, under large framed images on a dark grey wall. Overhead, white ceiling panels and exposed metal trusses are visible, with bright, cool-toned fluorescent lighting illuminating the space. A red utility cart with grey wheels is pushed slightly ahead of the two people. The overall color palette is industrial with cool greys, whites, and pops of red from the cart and ceiling banners.
0:01overhead store overview
An overhead wide shot looking down a long, expansive aisle within a large retail flooring store. The aisle is primarily filled with neatly stacked pallets of various boxed flooring materials, such as tiles and wood planks, extending far into the background, giving a sense of vast inventory. On the right side, there are numerous upright display racks similar to those in the previous scene, showcasing tile samples. The left side features more pallet stacks and some shorter display units. The floor is light-colored polished concrete, reflecting the abundant light. Overhead, the open ceiling structure with white metal trusses and numerous fluorescent light fixtures is prominent, casting bright, even, cool-toned light across the entire space. Red banners hang from the ceiling, one reading "LOW PRICES. EVERY DAY." and another "SPECIAL FINANCING AVAILABLE EVERYDAY." The scene conveys a sense of a large, well-stocked retail environment.
0:03store exterior
A static medium-wide shot of the front exterior of a "Floor & Decor" retail store during daytime, under a lightly cloudy sky. The building exhibits a modern, industrial architectural style, featuring alternating sections of vibrant red paneling and light grey, textured stone cladding on the lower half of the facade. The main entrance is centrally located, comprising large glass doors with a prominent '3028' address number visible directly above them. A large, bold 'FLOOR & DECOR &' logo in bright red letters is conspicuously mounted on the upper red section of the building, making it easily identifiable. In front of the entrance, several red plastic bollards are arranged, guiding pedestrian traffic. The foreground consists of a clean asphalt parking lot, and the overall lighting is bright and natural, indicating an inviting commercial establishment.
0:04company logo reveal
A clean, static shot featuring the 'FLOOR & DECOR' company logo centered against a pure, bright white background. The logo consists of the words 'FLOOR' and 'DECOR' in a bold black sans-serif typeface, stacked vertically. An eye-catching ampersand symbol, also in bold, is prominently positioned to the right of 'DECOR,' contained within a vibrant red square, adding a distinct brand element. Below this main text, the words 'TILE • WOOD • STONE' are presented in a smaller, thinner black sans-serif font, with subtle bullet points separating each word, outlining the company's product offerings. The lighting is even and bright, emphasizing the crispness and legibility of the black and red graphics against the stark white background, creating a professional and clean aesthetic.
