0:00intro city street flowers The scene opens with an out-of-focus, warm-toned view of a charming city street, likely Brooklyn. Brick residential buildings with ornate fences and lush green foliage line the background, bathed in bright, soft sunlight. In the extreme foreground, to the right, a cluster of vibrant purple flowers with yellow centers is in sharp focus, creating a depth-of-field effect. A white text overlay at the bottom right states: 'Little Red Kitchen Bake Shop is a small-batch bakery'. The overall mood is inviting and natural.
0:01baker mixing ingredients A medium shot captures a woman, Susan Palmer, in a professional commercial kitchen. She wears a red short-sleeved t-shirt, a black baseball cap, and clear-rimmed glasses, and is focused on mixing chocolate chips and white flour in a large stainless steel bowl on a stainless steel countertop. Her grey apron is visible. The background shows various industrial kitchen tools, a stainless steel work table, and another person in a red shirt and apron working in the distance. The lighting is bright and utilitarian, typical of a well-lit kitchen.
0:02hands with blue gloves A tight close-up shot focuses on a person's hands, prominently featuring bright blue disposable gloves being rubbed together. The gesture suggests preparation, cleanliness, or shaping of dough. The upper torso of the person is visible, wearing a black and white striped apron. The background is softly blurred, indicating a continuation of the kitchen environment. The lighting is even and bright, highlighting the texture of the gloves.
0:03cookies being topped An overhead, slightly angled shot captures a series of unbaked cookies arranged on metal baking sheets, which are lined with parchment paper. The cookies are round, some containing chocolate chips. A hand, holding a yellow spatula, is gently pressing a dollop of white, soft topping (possibly marshmallow or cream cheese) onto the center of one of the cookies. The baking sheets rest on a gleaming stainless steel countertop. The lighting is bright and even, casting minimal shadows and emphasizing the details of the cookies.
0:04susan palmer talking in kitchen A medium shot frames Susan Palmer, the owner of Little Red Kitchen Bake Shop, in a brightly lit commercial kitchen. She wears a red v-neck t-shirt with her brand's logo, clear-rimmed glasses, and a grey apron. Her long, curly brown hair is pulled back. She smiles broadly and gestures animatedly with both hands as she speaks directly to the camera, conveying enthusiasm and confidence. In the blurred background, another male worker in a red cap and blue gloves is visible, working at a stainless steel table with baking racks. Blue curtains are also faintly visible in the far background.
0:05split screen doordash accelerator This scene presents a split-screen format. On the left, a young Black woman with voluminous curly hair is seated at a light-colored wooden table, leaning slightly forward with her hands clasped. She is wearing a blue denim shirt and smiles warmly, looking directly at the camera. The background is a rustic-chic interior with wooden shelves adorned with glass jars and various items. The right side of the screen is a dark green graphic panel featuring the red DoorDash logo at the top. Below the logo, the bold white text reads 'Introducing the DoorDash Accelerator for Local Goods', followed by a description of the program's mission to empower diverse business owners. The lighting is bright and inviting for both elements.
0:09doordash accelerator graphic A close-up of the right side of the previous split-screen, showing the dark green graphic panel. The red DoorDash logo is prominent at the top. The title 'Introducing the DoorDash Accelerator for Local Goods' is displayed in bold white text. Below it, the program's description highlights its focus on empowering 'women, trans, immigrants, and people of color owned local consumer packaged goods businesses.' The details are clearly legible against the dark green background, emphasizing the program's inclusivity. The background elements from the left side of the split-screen are now completely cropped out.
0:10baker focused on work A medium close-up shows Susan Palmer in the commercial kitchen, wearing her red t-shirt, black cap, and glasses. Her gaze is directed downwards, suggesting intense focus on a task just out of frame, likely related to baking preparations. Her expression is serious and concentrated. The background is softly blurred, showing glimpses of stainless steel surfaces and various kitchen equipment. The lighting remains bright and functional.
0:11piping caramel onto cookies A close-up, overhead shot reveals hands wearing bright blue disposable gloves skillfully piping a thick, golden-brown caramel topping onto unbaked, round cookies. The cookies, which appear to contain visible oats or nuts, are arranged on a parchment-lined metal baking sheet. The piping is precise, forming a small mound of caramel in the center of each cookie. The stainless steel countertop beneath is clean and reflective. The lighting is bright and focused, highlighting the rich color of the caramel.
0:13dusting cookies with powder A close-up shot focuses on hands, adorned with bright blue disposable gloves, engaged in dusting dark, round cookies with a fine white powder. One hand holds a small, white measuring bowl, while the other gently sprinkles the powder using a pinching motion. The cookies are arranged on a metal baking sheet and feature a distinct pattern or indentation. The background is blurred, maintaining focus on the hands and cookies. The bright, even lighting emphasizes the contrast between the dark cookies and white powder.
0:14loading cookies into oven A medium shot captures Susan Palmer, wearing her red t-shirt, cap, glasses, and a grey apron, along with large, grey oven mitts. She is meticulously sliding a metal baking tray filled with uniform, light-colored cookies (possibly sugar cookies with colorful sprinkles) into a large, commercial-grade stainless steel oven. The oven door is wide open, revealing the multiple racks inside. Another mobile rack filled with baked goods is visible to the right. The kitchen's bright, diffused lighting illuminates the scene.
0:15stacked trays of cookies A close-up shot, angled slightly upwards, reveals several metal baking sheets densely packed with freshly baked cookies, stacked vertically on a mobile metal rack. The cookies exhibit variety, including plain brown types, some with a distinct pattern, and others with colorful sprinkles. Each cookie is uniformly round and arranged neatly on parchment paper. The background is blurred, suggesting a busy kitchen or storage area. The lighting is bright and even.
0:16dashmart tote bag A close-up shot prominently features a white canvas tote bag, held upright by unseen hands at the bottom of the frame. The bag is emblazoned with a vibrant, multi-colored logo that spells out 'Welcome to DASHMART New York'. The letters of 'DASHMART' are filled with various artistic patterns and images, giving it a playful and energetic feel. The background is deliberately blurred, ensuring full focus on the branding of the tote bag. The lighting is soft and even.
0:17dashmart worker walking through aisle An over-the-shoulder shot follows a DashMart worker, a male wearing a bright red delivery vest with white reflective stripes over a white t-shirt, as he walks through a well-stocked aisle. Tall metal shelving units on both sides are filled with an assortment of packaged consumer goods, including snacks, cleaning products, and various food items. To the right, large glass-front refrigerators with drinks are visible. A white sign labeled 'A8' hangs above one of the shelves. The camera dollies forward, maintaining pace with the worker. The environment is brightly lit and organized, indicative of a modern retail warehouse.
0:18little red kitchen cookies on shelf A close-up shot focuses on packaged cookies from 'Little Red Kitchen Bake Shop' displayed neatly on a metal shelf. Each clear plastic package contains two round, molasses spice cookies, identifiable by the red and white branded label featuring the 'Little Red Kitchen Bake Shop' logo and 'Molasses Spice' text. Below the packages, a white shelf label with the alphanumeric code 'A5 R6 S5' is visible. The background consists of more metal shelving units, blurred. The lighting is bright and clear, highlighting the product packaging.
0:19dashmart worker checking phone An over-the-shoulder shot shows a male DashMart worker, identifiable by his black durag, white t-shirt, and bright red vest, standing in an aisle. He is engrossed in his smartphone, held in both hands, with his gaze fixed on the screen. In front of him, metal shelving units are densely packed with various packaged baked goods, such as croissants and muffins, neatly arranged in clear containers. The setting appears to be a well-organized retail warehouse or stockroom, illuminated by bright overhead lights.
0:20doordash driver with bike A medium wide shot captures a DoorDash delivery driver standing on a concrete sidewalk in front of a modern grey building with a large glass entrance. The driver, wearing a red full-face delivery helmet, a black face mask, a black backpack, and a bright red DoorDash vest over a blue long-sleeved shirt, holds the handlebars of a black delivery e-bike equipped with a front basket. A 'DashMart' sign is faintly visible through the building's glass door. The background is a clean urban street, with a glimpse of an orange traffic cone further down the street. The lighting is natural and slightly overcast.
0:22biker pov city street A dynamic POV shot from a bicycle as it moves down a bustling city street. The perspective is low, mimicking a rider's view. Tall, modern and older buildings flank both sides of the street under a clear, bright sky. Numerous cars and trucks are visible, including a large white truck with its loading ramp lowered, occupying the center of the road. Orange traffic cones mark out a lane or work area. The camera exhibits a subtle, natural sway, conveying the motion of cycling through an urban environment.
0:24susan palmer closing statement A medium shot captures Susan Palmer, the owner of Little Red Kitchen Bake Shop, delivering a confident closing statement. She stands with her arms crossed, sporting a wide, genuine smile, and looks directly into the camera. She is wearing her signature red v-neck t-shirt with the brand logo, clear-rimmed glasses, and a grey apron. She is positioned against a clean white wall, with a large, multi-paned window to her left revealing a blurred green outdoor scene. The lighting is soft, even, and flattering, creating an approachable and trustworthy atmosphere.
0:28doordash end card The video concludes with a clean white end card. The bold red DoorDash logo is centered at the top. Below it, in prominent red text, reads 'DOORDASH', followed by 'NEW YORK | BROOKLYN' in slightly smaller red lettering. The lower half of the screen features five circular grey icons, each representing a different New York City borough: Manhattan (skyscraper), Brooklyn (bridge), Queens (globe), Staten Island (ferry), and Bronx (baseball field). At the very bottom, in black text, is the website 'DOORDASHIMPACT.COM'. The card is static and clearly branded.
