0:00Man applies product to beard
A medium close-up shot focuses on a man with a short, neatly trimmed beard and short, slicked-back dark hair. He has green eyes and an olive skin tone. He is wearing a simple black t-shirt. The background is a plain, bright white wall, brightly lit, suggesting an indoor setting with diffused, front-facing light. The man holds a small, white, comb-like applicator with his right hand, gently brushing it through the side of his beard near his chin. He looks directly into the camera with a neutral, slightly serious expression, showcasing the product in use. The top of the frame contains a white text overlay: "IF YOU HATE THE MESS YOU'LL LOVE THIS". The overall color palette is minimalistic, dominated by white, black, and the man's natural skin and hair tones.
0:01Hands opening product box
A top-down, slightly blurry shot shows two hands with rings on their fingers carefully opening a small, black rectangular box. The box has a white square logo, likely a stylized 'S', on its lid. The hands are positioned in the center of the frame against a clean, bright white surface, suggesting a well-lit, uncluttered environment. The motion is quick and focused on the opening action. White text overlay at the bottom reads: "We made something simpler". The blurring effect contributes to a fast-paced, dynamic transition, implying efficiency and ease of use.
0:02Blurry product reveal
This scene features a highly blurred, monochromatic shot of the product bottle and comb standing upright on a white surface against a light gray background. The blurring effect is significant, making details indistinct but clearly showing the shapes of the bottle and the comb. The overall impression is one of rapid movement or a quick transition, hinting at the product's simplicity. The text overlay from the previous scene, "We made something simpler", continues to be visible at the bottom, although slightly blurred. The scene is brief and serves as a visual transition element, maintaining a clean and modern aesthetic with its limited color palette.
0:03Man introduces gentle formula
A medium close-up shot of a man, shirtless, standing in what appears to be a bathroom. He has dark hair, a neatly trimmed beard with some gray, and green eyes. His skin is well-lit, suggesting bright, diffused lighting from the front. He holds the white comb applicator and the white product bottle, gesturing with the bottle as he speaks directly to the camera with a friendly, engaging smile. A white wall and a light-colored doorframe are visible in the background, out of focus. The text overlay reads: "that gives you natural-looking results". There's fine print at the bottom of the screen regarding allergies, implying a focus on product safety and effectiveness.
0:05Dispensing product onto comb
A close-up shot focuses on a pair of hands carefully dispensing the "Simpler Hair Color" product onto the white comb applicator. The product itself is a thick, brown and beige colored cream, emerging from the nozzle of the white bottle and settling neatly into the teeth of the comb. The background is a soft, light blue wall, providing a clean and unobtrusive setting. The lighting is bright and even, highlighting the texture and color of the product. Multiple white text overlays appear on screen: "NO MIXING", "NO MESS", and "NO STRESS", emphasizing the convenience of the product. The framing is tight, directing full attention to the application process, which appears simple and straightforward.
0:07Man applies product to beard
A medium close-up shot captures the man from previous scenes, shirtless, applying the white comb applicator, now filled with the product, to his beard near his chin. He looks down and slightly to the side, focusing on the application. The product, appearing as a thick, light-colored paste, is visible on the comb as he brushes it through his graying beard. The background is a plain, light-colored wall, likely a bathroom, illuminated by soft, diffused light. White text overlay at the bottom states: "Simply brush it through,". The scene emphasizes the direct and easy application process.
0:08Man applies product to sideburn
A medium close-up shot shows the same shirtless man applying the white comb applicator to his sideburn and temple area. The product, a light-colored paste, is visible on the comb and now on his graying hair. He carefully brushes it upward and backward, ensuring even coverage. His expression is focused, and he looks into the mirror (implied, as his gaze is slightly away from the camera). The background is a light-colored bathroom wall. White text overlay appears: "and see your grays fade into a smooth,". The lighting is soft and even, highlighting the application process.
0:10Man smiles after application
A medium close-up shot features the same shirtless man, now looking directly at the camera with a broad, confident smile. His hair and beard, still with some visible gray patches where the product has been applied but not yet fully developed, appear slightly damp. The background is a plain, light-colored bathroom wall. The lighting is bright and even, highlighting his positive expression. White text overlay at the bottom concludes the previous sentence: "natural-looking color." This scene conveys satisfaction and anticipation of the final result.
0:11Simpler product bottle
A close-up shot focuses on a hand holding a white, cylindrical product bottle labeled "SIMPLER HAIR COLOR". The bottle features a sleek, minimalist design with a black cap and a white square logo (stylized 'S'). In the background, slightly out of focus, is an open black product box and other packaging elements on a light-colored surface, suggesting an unboxing or product display setting. The lighting is bright and even, emphasizing the product's clean aesthetic. White text overlay: "It's designed for re-use". The scene clearly showcases the primary product and its branding.
0:12Detailed product dispensing
An extreme close-up shot provides a detailed view of the Simpler hair color product being dispensed from its white bottle onto the teeth of the white comb applicator. The product is a thick, caramel-brown gel or cream, filling the comb's grooves smoothly and evenly. The texture of the product is clearly visible, appearing consistent and easy to manage. The background is a dark, possibly grey, textured surface, creating a strong contrast that makes the white comb and product stand out. The lighting is direct and bright, highlighting the process. White text overlay: "with one can lasting as many uses". This shot emphasizes the precision and control offered by the applicator.
0:14Simpler vs. Drugstore Dye comparison
This scene is a split-screen comparison. The top half shows a medium shot of the man (from previous scenes), sitting in a black office chair against a white wall, carefully dispensing the "Simpler Hair Color" product onto the white comb applicator. He looks concentrated and precise. The bottom half shows a wide shot of a messy shelf in a drugstore aisle, filled with several crushed and opened hair dye boxes, some with dark brown or black liquid spilled out onto the shelf, creating a stark image of mess and waste. The top half is brightly lit and clean, while the bottom half is darker, highlighting the contrast. White text overlay at the bottom of the screen reads: "as up to four boxes of drugstore dye." This visual juxtaposition strongly contrasts the ease and efficiency of the featured product with the typical mess and potential waste of traditional hair dyes.
0:17Man applies product with gloves
A medium close-up shot focuses on the man (from previous scenes) with dark hair and a beard, now wearing a black t-shirt and black protective gloves. He is carefully brushing the white comb applicator along his sideburn and temple, near his ear. His expression is focused and serious, looking intently at the application area. The background is a plain, light-colored wall, likely in a bathroom, under soft, diffused lighting. White text overlay at the bottom: "Plus, it's less likely to stain your skin,". The black gloves suggest an awareness of cleanliness and preventing skin staining, reinforcing the product's benefits.
0:18Man finishes application and gives thumbs up
A medium close-up shot captures the man (from previous scenes), wearing a black t-shirt and black gloves. He brushes the white comb applicator under his chin, completing the application on his beard. He then looks up towards the camera with a confident smile and gives a thumbs-up gesture with his right hand. The background is a plain, light-colored wall, likely a bathroom, brightly lit. White text overlay: "so you stay clean while your color sets in." This scene emphasizes the clean application process and the user's satisfaction.
0:20Man with graying beard applies product
A medium close-up shot features a man with a full, dark, and graying beard, and short dark hair. He is wearing a white t-shirt and carefully brushing the white comb applicator through his beard on the right side of his face. The product, appearing as a light-colored cream, is visible on the comb's teeth. The background is a brightly lit bathroom, with a vase of flowers, a shelf with various toiletries, and a striped towel visible out of focus. The man looks slightly to his left, concentrating on the application. White text overlay: "Most guys say". This scene shows another user demonstrating the product.
0:21Man with graying beard applies product (upward angle)
A medium close-up shot from a slightly upward angle features a Black man with a bald head and a full, graying beard. He is wearing a dark t-shirt and using the white comb applicator to brush the product through his beard, starting from beneath his chin. The light-colored product is visible on the comb and in his beard. He looks upwards, seemingly at his reflection in a mirror, concentrating on the application. The background is a blurry indoor setting with warm, indirect lighting. White text overlay: "they love how it looks". This scene presents another diverse user of the product.
0:22Man with long beard applies product
A medium close-up shot showcases a man with long, dark hair tied back, and a very full, long, dark beard with visible gray streaks. He is shirtless. He uses the white comb applicator to apply the light-colored product to the lower section of his beard, carefully brushing it downwards. The product is clearly visible as it coats the gray hairs. His expression is serious and focused, looking slightly down and to the side. The background is a light brown, possibly tiled, bathroom wall. White text overlay: "NOT TOO DARK NOT FAKE". The lighting is bright and even, highlighting the details of his beard and the product application.
0:24Man with long beard satisfied
A medium close-up shot features the same man with long hair and a full beard, who has just applied the product. He touches his beard with his right hand, looking confidently at the camera with a subtle smirk. His beard still shows some visible gray, indicating the product has been applied but is not yet fully processed. He appears satisfied with the application. The background is the same light brown bathroom wall, under bright, even lighting. White text overlay: "JUST REAL". This scene conveys a natural and authentic result.
0:25Man presents product box and bottle
A medium shot shows a man with salt-and-pepper hair and beard, wearing a maroon t-shirt. He stands in front of a white, decorative screen with an intricate cut-out pattern, brightly lit. He holds the black "SIMPLER" product box at chest level, then seamlessly switches to holding the white "SIMPLER HAIR COLOR" bottle and the white comb applicator. He looks directly at the camera with a neutral but engaging expression. White text overlay at the bottom: "Try Simpler Hair Color". This scene serves as a clear product presentation, showcasing both the packaging and the primary product.
0:27Man recommends product
A medium close-up shot of a man with short, styled dark hair and a neatly trimmed beard, wearing a gray t-shirt. He holds the white "SIMPLER HAIR COLOR" bottle in his left hand and gestures towards it with his right index finger, speaking directly to the camera with an enthusiastic and persuasive expression. The background is a clean, white bathroom wall with a subtle reflection in what appears to be a mirror or glossy surface, brightly lit. White text overlay: "Because looking good shouldn't be complicated." This scene features a testimonial-style recommendation from a satisfied user.
0:29Man with product
A medium close-up shot features the man from the initial scenes, now with dark, slicked-back hair and a neatly trimmed beard with some gray, wearing a black t-shirt. He holds the white "SIMPLER HAIR COLOR" bottle up near his face, looking at the camera with a confident and slight smile. The background is a plain white wall, brightly lit, emphasizing the product's clean aesthetic. White text overlay: "Because looking good shouldn't be complicated." This scene acts as a reinforcement of the product's ease of use and positive impact.
0:30Before and After transformation
This scene is a dynamic split-screen showing a "Before" and "After" comparison of the man's hair and beard color. Initially, the entire screen shows the man with his graying beard and temples ("BEFORE"). A vertical white line with a black circle handle then slides across the screen from right to left, revealing the "AFTER" side where his hair and beard are now uniformly dark, without any visible gray. As the line moves, the man's expression remains neutral, looking directly into the camera. After the transformation is complete, he holds up the white "SIMPLER HAIR COLOR" bottle to the "AFTER" side of the screen, subtly acknowledging the product responsible for the change. The background is a light-colored bathroom wall, brightly and evenly lit. Text overlays change from "BEFORE" to "AFTER" as the transition occurs.
0:34Product delivery box
An overhead shot shows a small, black "SIMPLER" product box resting on a concrete surface, surrounded by decorative pebbles and stepping stones. The lighting suggests natural daylight, creating soft shadows. The box has a clean, minimalist white logo. White text overlays prominently display "FREE SHIPPING!" and "RIGHT TO YOUR DOOR", emphasizing the convenience of online ordering and delivery. A potted plant is partially visible in the upper background, adding a touch of natural environment. The scene visually represents the delivery of the product to a home.
0:37Call to action
This is an animated graphic scene. A white "SIMPLER HAIR COLOR" bottle and a white comb applicator are displayed prominently within a circular frame in the center of the screen. Below this circle, a vibrant green rectangular button with white text "BUY NOW!" is positioned, with a white mouse cursor icon hovering over it, suggesting an interactive element. The background is a dynamic, abstract pattern of swirling black and dark gray fabric-like textures, creating depth and movement. White text below the button reads: "Make it simple go Simpler." followed by "SIMPLER HAIR COLOR" and the logo. The overall effect is polished and professional, designed to encourage immediate purchase.
