0:00man applying dye grey beard
A close-up shot, framed from below, looking up at a dark-skinned man's chin and beard. His forehead and eyes are visible at the top of the frame. The background is a soft blur of what appears to be a bathroom, with a faint pattern of grey and white tiles. Bright, soft, and even front lighting illuminates his face and beard, emphasizing the texture of his facial hair. He is actively using a white applicator brush, held in his right hand, to apply a dark product onto his light grey, coarse beard. The brush moves upwards through the beard hair on his chin. His mouth is closed, and his expression is neutral, focused slightly upwards. The dominant colors are the rich brown of his skin, the mixed grey and brown of his beard, and the stark white of the applicator. A black tank top is visible on his chest. A white text box with black outline is overlaid at the bottom, reading: 'Will It Cover My Grays? Let's Find Out'.
0:02man with grey beard looking aside
A close-up shot of the dark-skinned man, now slightly angled to the side. The camera maintains a similar upward perspective as the previous shot, but his head is turned to his left (viewer's right), and his eyes are looking off-frame. His full, coarse beard, still prominently mixed with light grey hairs, is clearly visible. The white applicator brush is held near his beard, suggesting continued application. The background is blurred, showing a grey and white patterned wall. The lighting remains bright, soft, and even. The man's mouth is closed, and his expression is focused. He is wearing a black tank top. A white text box with black outline is overlaid at the bottom, reading: 'Will It Cover My Grays? Let's Find Out'.
0:03applying cream to brush
An overhead shot looking down at a pair of hands. The hands, with medium skin tone, are carefully squeezing two different creamy products onto a white, comb-like applicator brush. One product is a light, opaque white, and the other is a translucent, caramel-brown color. They are dispensed in alternating stripes along the length of the brush's teeth, which are designed to distribute the product evenly. The background is a dark, matte surface, possibly a countertop, creating a strong contrast with the white brush and light-colored creams. The lighting is bright and direct, highlighting the textures of the creams. A white text box with black outline is overlaid at the bottom, stating: 'Apply to the brush'.
0:04man brushing in dye
A dynamic close-up shot, similar to the initial scene, viewed from below and looking up at the man's face and beard. His head is tilted back, and he is actively brushing the dark dye into his previously grey beard. His right hand holds the white applicator brush, systematically moving it through the curly, coarse beard hair. The beard is now visibly darker in the areas where the product has been applied, showing a transition from grey to a rich dark brown/black. The background is a blurred, bright interior space, likely a bathroom, with a ceiling light fixture partially visible at the top. The lighting is bright and even, casting subtle shadows that define the texture of his beard. His mouth is slightly open, indicating a focused effort. A white text box with black outline is overlaid at the bottom, reading: 'Brush it in'.
0:06man smiling easy application
A medium close-up shot of the dark-skinned man, facing the camera directly. He is smiling broadly, revealing white teeth, and his eyes are bright and engaged. His full, coarse beard is now uniformly dark brown/black, showing no traces of grey. He appears pleased and satisfied. The background is a blurred, bright interior space, likely a bathroom, with a white ceiling and light fixture visible at the top. The lighting is bright and frontal, highlighting his facial features and the deep color of his beard. He is wearing a black tank top. A white text box with black outline is overlaid at the bottom, reading: 'Easy application'.
0:08man smiling wait then rinse
A medium close-up shot of the dark-skinned man, maintaining his broad smile and direct gaze at the camera. His full, uniformly dark brown/black beard appears well-saturated and consistent in color. He is speaking, with his mouth open in an animated fashion, suggesting he is talking about the product. The background is a blurred, bright interior, similar to the previous shot, with the white ceiling and a light fixture visible. The lighting is bright and even, emphasizing his positive expression. He is wearing a black tank top. A white text box with black outline is overlaid at the bottom, reading: 'Wait then rinse'.
0:10man excited natural results
A close-up shot, angled slightly from below, looking up at the dark-skinned man's chin and beard. He is speaking with great enthusiasm and excitement, his mouth wide open, and his eyes looking upwards. His full beard is now completely dark brown/black, appearing thick and well-groomed, with no grey visible. The background is a blurred, light-colored interior, with a grey and white patterned wall visible to the right and a ceiling light fixture above. The lighting is bright and even, creating a celebratory mood. He is wearing a black tank top. Overlaid text appears sequentially: 'Natural looking results', then 'Man', then 'I'm feeling this dye right here'.
0:13split screen before after
A split-screen shot, showing a 'before' and 'after' comparison of the man's beard. The left side displays a close-up of the dark-skinned man with his full beard noticeably mixed with light grey hairs, looking directly at the camera with a neutral, slightly surprised expression, mouth slightly open. The right side shows the same man with his beard now uniformly dark brown/black, looking off-camera with a more animated, excited expression, mouth wide open as if speaking. Both sides are brightly lit, highlighting the dramatic change in beard color. The background in both frames is blurred, indicating an indoor setting. Overlaid text appears sequentially: 'I'm feeling this dye right here' and then 'man'.
0:15man dark beard no stain
A close-up shot of the dark-skinned man, angled slightly to his right (viewer's left). His full beard is now uniformly dark brown/black, appearing well-colored and healthy. His skin around the beard is clean, with no visible stains from the dye, reinforcing the claim about not staining. He looks slightly off-camera with a neutral expression, his mouth closed. The background is a blurred, light-colored interior with a grey and white patterned wall. The lighting is bright and even. He is wearing a black tank top. A white text box with black outline is overlaid at the bottom, reading: 'Less likely to stain your skin'.
0:17man talking about longevity
A medium close-up shot of the dark-skinned man, facing the camera directly and speaking with an engaging expression. His full, uniformly dark brown/black beard looks thick and rich. His eyes are bright and direct. The background is a blurred, bright interior, showing a white wall and a ceiling light. He is wearing a black tank top. The lighting is soft and frontal, creating a clear and well-defined image. Overlaid text appears sequentially as he speaks: 'So all I gotta do now', then 'is just see', then 'how long it's gonna last', and finally 'but I'm sold'. He gestures slightly with his head to emphasize his points.
0:20product ingredients display
An overhead shot looking down at a hand with a medium skin tone, holding a white, comb-like applicator brush. The brush is pre-loaded with alternating stripes of a light, opaque white cream and a translucent, caramel-brown cream, similar to a previous scene. The creams are spread evenly along the brush's teeth. The background is a dark, textured countertop or surface. The lighting is bright and direct, highlighting the product and the brush. Overlaid white text with red 'X' marks specifies product features: 'Gentler† Ingredients', '× No PPD', '× No Ammonia', '× No Parabens'. Small disclaimer text is visible at the bottom of the screen: '† Most people who are allergic to PPD do better with our dye because we use a gentler alternative called TDS. However, some people are allergic to TDS. Please follow all safety instructions, including performing a skin sensitivity test.'
0:23man talking 40 days results
A medium close-up shot of the dark-skinned man, facing slightly right and looking at the camera. He holds a white 'Simpler Hair Color' spray bottle to his right ear, as if talking on the phone, then lowers it. His full, dark brown/black beard is still uniformly colored, indicating lasting results. The background is a blurred, vibrant graffiti-style wall with bright colors like pink, purple, and yellow, suggesting an artistic or urban setting. The lighting is bright and even. He is wearing a black t-shirt. Overlaid white text appears sequentially: 'So this has been about 40 days?', and then 'Yeah, it's about 40 days'. He speaks with an engaging, confident tone.
0:26close up long lasting beard
A very close-up shot of the lower part of the dark-skinned man's face, focusing primarily on his beard and mouth. The beard is predominantly dark brown/black, thick and curly, but upon very close inspection, a few subtle grey hairs are visible near the roots, especially around the mouth area, indicating slight regrowth after some time. His lips are parted in a slight smile or speaking gesture. The background is completely blurred, suggesting a shallow depth of field. The lighting is soft and even, highlighting the texture of his beard. A white text box with black outline is overlaid at the bottom, reading: 'Long lasting results'.
0:28man holding product box
A close-up shot of the dark-skinned man's face, from the nose down, holding a black product box horizontally in front of his chin. The box clearly displays the word 'SIMPLER' in large white letters. The man looks directly into the camera with an intense, slightly mischievous expression, his eyes wide and focused above the box. He is wearing a black baseball cap, covering the top of his head. His dark brown/black beard is full and well-groomed. The background is a plain, light-colored wall, slightly out of focus. The lighting is bright and frontal, emphasizing his gaze and the product. A white text box with black outline is overlaid at the bottom, reading: 'Long lasting results'.
0:30simpler box on doormat
An overhead shot looking down at a white 'SIMPLER' product box resting on a textured, dark grey doormat. The doormat has an intricate, embossed pattern. The scene is outdoors, on a wooden porch or deck, indicated by the light brown wooden planks of the floor. Sunlight casts dappled shadows across the scene, creating a bright and natural outdoor lighting environment. The perspective is slightly angled, showing the edge of a red-painted wooden railing in the background. The mood is calm and inviting, suggesting a delivered package. A white text box with black outline is overlaid at the top, reading: 'FREE SHIPPING RIGHT TO YOUR DOOR'.
0:32hand picking up box
A slightly angled overhead shot, showing a hand with a light-to-medium skin tone reaching down to pick up the white 'SIMPLER' product box from the dark grey doormat. The box is partially opened, revealing a black interior. The wooden planks of the porch/deck and the red railing are still visible in the background, maintaining the outdoor setting. Bright sunlight illuminates the scene, creating a sense of arrival or unboxing. A white text box with black outline is overlaid at the bottom, reading: 'TRY YOURS NOW 60 DAY MONEY BACK 100% GUARANTEE'.
0:33product in box close up
A close-up shot of a hand with medium skin tone holding a white cylindrical spray bottle with a dark grey cap, bearing the 'SIMPLER HAIR COLOR' logo. The bottle is positioned inside an open black product box, which also contains a white comb applicator and a small black packet. The background is blurred, showing a bright, possibly white, countertop. The lighting is bright and even, highlighting the product and its packaging. A white text box with black outline is overlaid at the bottom, reading: 'TRY YOURS NOW 60 DAY MONEY BACK 100% GUARANTEE'.
0:35product bottle bathroom sink
A close-up shot of a hand with medium skin tone holding the white cylindrical 'SIMPLER HAIR COLOR' spray bottle. The bottle is now held against a blurred background of a white bathroom sink and faucet, suggesting its use in a personal grooming setting. The dark grey cap of the bottle and the 'SIMPLER HAIR COLOR' logo are clearly visible. The lighting is bright and clean, typical of a bathroom, highlighting the product's design. The hand holds the bottle securely. A white text box with black outline is overlaid at the bottom, reading: 'TRY YOURS NOW 60 DAY MONEY BACK 100% GUARANTEE'.
