0:00gym mirror selfie A medium-full shot captures a young woman taking a mirror selfie in what appears to be a modern gym. She is standing upright, holding a smartphone in her left hand to capture her reflection, while her right arm is bent with her hand behind her head. She is wearing a grey sports bra, revealing toned abdominal muscles, and high-waisted, ribbed burgundy cycling shorts, paired with white athletic sneakers. The gym background features large windows on the left, offering a glimpse of the outside, and various gym equipment including black punching bags and machines on the right, creating a bright and active environment. A green reusable cup and white wireless earbuds are visible on the floor near her feet. The lighting is bright and even, a mix of natural light from the windows and overhead artificial lighting. The dominant color palette includes grey, burgundy, black, and the bright tones of the gym. A bold white text overlay reads: 'POV: you stopped dabbling and fully committed to the pilates princess lifestyle'.
A medium-full shot showcases a young woman standing confidently in a bright, modern studio. She is positioned centrally, facing the camera with her hands on her hips, highlighting her toned abdominal muscles. She is dressed in a deep burgundy sports bra and matching high-waisted ribbed cycling shorts, complemented by a light grey long-sleeved bolero jacket worn over the bra. White over-ear headphones are perched on her head. The background is dominated by expansive, floor-to-ceiling windows that offer a panoramic view of a city skyline under clear daylight, creating a spacious and aspirational setting. The floor is a light-colored wood or laminate. To the right, a stack of black square weight plates is visible. The lighting is predominantly natural and bright, streaming in from the large windows, giving the scene a clean and airy feel. Dominant colors include burgundy, grey, white, and the natural hues of the urban landscape. A bold white text overlay remains from the previous scene: 'POV: you stopped dabbling and fully committed to the pilates princess lifestyle'.
0:04home workout chest press A low-angle medium shot captures a woman lying on a black yoga mat, performing a chest press exercise with dumbbells in a stylish living room setting. She is wearing a grey sports bra and vibrant red cycling shorts. Her knees are bent, and her feet are flat on the light wooden floor, lifting two small pink dumbbells above her chest with arms extended. The background reveals a cozy, modern living space with light grey walls, a soft beige textured sofa, and a light-colored throw blanket draped over it. A small, elegant side table with a golden lamp and two framed abstract art pieces adorn the wall. A lush green potted plant adds a touch of nature to the scene. The lighting is soft and ambient, characteristic of indoor lighting. The primary colors are red, grey, beige, and natural wood tones. A white text overlay provides instructions and motivation: 'at home or in the gym you only need: ā
2 dumbbells ā
strength x pilates plan ā
committed to 3x per week'.
0:06gym workout shoulder press A medium shot frames a woman in a contemporary gym, executing a shoulder press with dumbbells. She is dressed in a monochromatic beige sports bra and matching high-waisted cycling shorts, complemented by white over-ear headphones. She stands tall, lifting a black dumbbell in each hand directly overhead. The gym's interior features light-colored, possibly concrete or textured, walls and large windows to the left that allow ample natural light. The floor is a dark grey with a contrasting lighter grey mat beneath her. Various gym equipment, including rows of machines and free weights, are visible in the background. The ceiling boasts an intricate wooden slatted design, adding to the modern aesthetic. The lighting is bright and evenly distributed, illuminating the workout space. Dominant colors include beige, various shades of grey, and black, with subtle hints of green from distant equipment. The same white text overlay as the previous scene is displayed: 'at home or in the gym you only need: ā
2 dumbbells ā
strength x pilates plan ā
committed to 3x per week'.
0:09screen recording fitness app montage This scene is a dynamic screen recording of a smartphone displaying the 'Ladder' fitness application. The interface is sleek with a dark background and vibrant yellow accents. It shows a weekly calendar overview, featuring checked days for Monday and Tuesday, indicating completed workouts. Below the calendar, various workout cards are presented, each featuring a female model demonstrating a different exercise. These cards rapidly cycle through several workout titles, including 'RESET PILATES X STRENGTH', 'LAVISH LOOKIN LEGS', 'BICEP & TRICEPS', 'HOT GIRL DEFINE', and 'PILATES ARMS & BACK'. The overall aesthetic is professional and engaging, highlighting the app's diverse offerings. A white text overlay prominently states: 'each week i give you 6 NEW workouts programmed to help you get STRONG & TONED'. The changing workout cards and text create a fast-paced and informative montage.
0:14gym workout hammer curl A full shot captures a woman performing hammer curls in a dramatically lit, modern gym. She stands centrally, holding a black dumbbell in each hand and executing alternating hammer curls with a focused expression. She is dressed in a black sports bra, full-length black leggings, and white athletic sneakers, showcasing her toned physique. The background features a dark grey, textured wall with striking yellow glowing outlines that form a large, stylized 'H' or 'A' shape, likely a brand logo. The floor is dark with a subtle yellow glow outlining its edges, adding to the atmospheric lighting. The overall color palette is dominated by black, dark grey, and vibrant yellow, creating a high-contrast and energetic mood. An informative fitness app interface is overlaid at the bottom of the screen, displaying details such as 'Dumbbells', 'History', 'Notes', 'Start a workout', and current set metrics including 'Set', 'Time', 'Effort', 'Reps', and 'Previous'. A white text overlay positioned over the subject reads: 'on screen demonstrations + in ear coaching, i'm with you every step of the way'.
0:18gym workout tricep lift A full shot displays a woman executing bent-over V tricep lifts in a cutting-edge gym environment, mirroring the aesthetic of the previous scene. She is dressed in a black sports bra, full-length black leggings, and white athletic sneakers. Her body is bent forward at the hips, maintaining a straight back, as she holds a black dumbbell in each hand and extends her arms backward, targeting her triceps. The background is a dark grey, textured wall adorned with bold yellow glowing outlines that form a large, stylized 'H' or 'A' shape, possibly representing a brand logo. The floor is dark, illuminated by a subtle yellow glow along its edges, contributing to the dramatic and focused atmosphere. The dominant color scheme consists of black, dark grey, and vibrant yellow. An overlaid fitness app interface at the bottom of the screen shows workout specifics and metrics, identical to the previous scene. A motivating white text overlay states: 'let's build that dream body!'.
0:21app promo end card The final scene is an animated end card featuring a vibrant gradient background that transitions from bright yellow at the top to a luminous lime green at the bottom. At the very top, the brand name '#LADDER' is displayed in a clean, black sans-serif font. Below it, the compelling tagline 'GET STRONGER WITH A PLAN' appears in a larger, bold black sans-serif font, emphasizing the app's core benefit. Central to the composition are three black smartphones arranged dynamically: one positioned front and center, with two others slightly behind it and angled outwards, creating a sense of depth. Each phone screen showcases the 'Ladder' fitness app interface, featuring a female model actively engaged in a dumbbell exercise, demonstrating the app's content. The primary phone in the foreground displays 'Monday, December 16' and highlights a workout titled 'ENERGIZE PILATES X STRENGTH'. At the bottom of the screen, a prominent black button with the Apple App Store logo clearly invites users to 'Download on the App Store'. The overall design is energetic, clean, and highly promotional, effectively closing the video with a call to action.
