0:00intro logo display The scene opens with a medium close-up shot of a young East Asian woman directly facing the camera, positioned centrally in the frame. She wears a white plush bathrobe, its texture visible around her neck and shoulders. Her long, straight black hair with subtle brown highlights cascades over her shoulders. Her face is made up with pink lipstick and light eye makeup, and she maintains a neutral, slightly serious expression. The background is a clean, modern bathroom with white rectangular tiles, and a small green bottle is subtly visible on a shelf to the left. Overlaid in the center of the frame is the white text 'AVEDA' in a bold, sans-serif font, with 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' in a smaller, thinner font beneath it. The lighting is bright and even, suggesting overhead bathroom lighting. The overall color palette is dominated by whites, grays, and the dark tones of her hair, with a pop of pink from her lipstick and green from the product bottle.
0:01woman looking at camera A medium close-up shot of a young East Asian woman, positioned centrally, looking directly at the camera. She is wearing a white collared shirt with buttons down the front, indicating a change from the previous scene's bathrobe, implying she is now fully dressed or in different attire. Her long, dark hair with subtle lighter streaks is neatly parted down the middle and falls over her shoulders. Her makeup includes pink lipstick and subtle eye makeup. The background is a plain, bright white wall, providing a clean and minimalist setting. The lighting is soft and even, highlighting her features without harsh shadows. Her expression is neutral and confident, with a slight, almost imperceptible smile forming. The overall atmosphere is clean and simple, focusing solely on the woman.
0:02product application shampoo split screen This scene is a split-screen composition. The top frame shows a close-up of a person's hand holding a dark teal Aveda 'botanical repair strengthening shampoo' bottle, with text 'plant-powered damage repair' visible. The bottle is being held over the palm of the other hand, poised to dispense product. The background behind the bottle is a tiled bathroom wall. The bottom frame provides a close-up of the hand receiving a dollop of white, creamy shampoo. The hands are fair-skinned and manicured. White text 'CLEANSE AND STRENGTHEN' is overlaid centrally, spanning both frames. The lighting is bright and clear, highlighting the product and the action. The focus is on the product and its texture, emphasizing the beginning of the hair care routine. The color palette features the teal of the bottle against the white of the product and the tiles.
An over-the-shoulder, close-up shot of the young East Asian woman washing her long, dark hair under running water in a shower. Her head is tilted forward, and her hands are actively working the shampoo into a rich, white lather, which cascades down her hair and shoulders. Droplets of water are visible. The background consists of modern white square tiles, typical of a clean bathroom. The lighting is bright and highlights the foamy texture of the shampoo and the wetness of her hair. The action is dynamic, showing the vigorous process of shampooing. White text 'CLEANSE AND STRENGTHEN' is overlaid centrally, reinforcing the step. The primary colors are the dark of her hair, the white of the lather and tiles, and the clean, clear water.
0:05product application conditioner split screen This scene presents a split-screen view focused on product application. The top frame shows a close-up of a hand holding a dark teal Aveda 'botanical repair strengthening conditioner' tube, squeezing a dollop of white, creamy conditioner onto the open palm of the other hand. The background is a clean tiled bathroom wall, with other Aveda products subtly blurred in the background on a glass shelf. The bottom frame is a closer shot of the conditioner being dispensed into the palm. White text 'CONDITION AND DETANGLE' is overlaid centrally, spanning both frames. The lighting is bright and even, clearly illuminating the product's texture and the hands. The colors are predominantly teal from the product, white from the conditioner, and the light grays of the tiles.
0:06conditioning hair A close-up, over-the-shoulder shot of the young East Asian woman's head and wet, dark hair. Her hair is saturated and slick with water and conditioner, appearing glossy and dark. Her hands are gently running through sections of her hair, distributing the conditioner and detangling it. Water is still visible, making the hair look very wet. The background is a clean, white tiled bathroom wall. The lighting is bright, emphasizing the wet texture of her hair and the smooth motion of her hands. White text 'CONDITION AND DETANGLE' is overlaid centrally. The action is smooth and deliberate, highlighting the conditioning process. The dominant colors are the dark, shiny hair and the white tiles.
0:08product application leave in split screen This scene is presented in a dynamic split-screen format. The top frame shows a close-up of a hand holding a dark teal Aveda 'botanical repair strengthening leave-in treatment' tube, dispensing a pearl-sized amount of white, creamy product onto the palm of the other hand. The background is a light-colored, mottled tiled bathroom counter. The bottom frame is an extreme close-up of a wide-toothed comb with a colorful abstract pattern on its handle, expertly gliding through a section of long, dark, wet hair, which is coated with a shiny product. The lighting is bright and crisp, accentuating the texture of the product and the smoothness of the combing action. The combination of product application and detangling visually communicates the treatment step. The color scheme is a mix of teal, white, and the patterned comb, along with the dark hair.
0:09applying leave in treatment A medium shot of a young East Asian woman in a white plush bathrobe, positioned in a bathroom with light gray rectangular tiles on the wall behind her. Her long, dark hair is visibly wet and slicked down. She first brings her hands, with the applied product, up to her nose to smell them, closing her eyes in a gesture of enjoyment. Then, she rubs her hands together to distribute the product evenly before gently running them through her wet hair, from mid-lengths to ends. The lighting is bright and soft, casting minimal shadows and emphasizing the clean, fresh atmosphere. Her facial expression shifts from contemplative (smelling) to focused (applying), conveying a sense of care and satisfaction. The main colors are white (robe, tiles) and the dark of her hair, with her natural skin tone.
0:11twirling hair with product A close-up shot focuses on a person's hands, likely the same East Asian woman, wearing a white plush bathrobe, as she twirls a thick section of her long, dark, wet hair around her fingers. The hair appears smooth and coated with a product, indicating a treatment step. The background is blurred, showing hints of the white bathrobe and possibly a light-colored bathroom wall, keeping the attention on the hair and hands. White text 'TREAT AND PROTECT' is overlaid centrally. The lighting is bright and even, highlighting the texture and sheen of the hair. The action demonstrates a method of applying or distributing a hair treatment, emphasizing care. The color palette is dominated by the dark hair and the white of the robe and text.
0:12blow drying and brushing hair split screen This scene is presented in a split-screen format, showing the hair drying and styling process. The top frame shows a medium shot of the young East Asian woman in her white bathrobe, holding a modern, silver and white hair dryer, directing its airflow onto her long, dark hair. Her hair is still damp but starting to dry. The bottom frame is a close-up of a wooden paddle brush smoothly gliding through a section of her hair, which appears significantly drier and straighter. The background in both frames is the familiar light gray tiled bathroom wall. The lighting is bright and consistent. The actions in both frames are continuous and synchronized, demonstrating the styling process. Dynamic sounds of a blow dryer are audible. The dominant colors are the dark hair, white robe, silver dryer, and light gray tiles.
0:15result stronger healthier hair An extreme close-up shot focuses on the back of the young East Asian woman's hair, which is now completely dry, smooth, and shiny. Her dark hair with subtle brown highlights cascades down her back. Her hands enter the frame, gently lifting and separating sections of her hair to showcase its improved texture and volume. The background is a plain, bright white wall, ensuring full attention on the hair itself. White text 'STRONGER' first appears centrally, then changes to 'STRONGER HEALTHIER-FEELING HAIR'. The lighting is bright and even, creating a soft sheen on her hair and emphasizing its healthy appearance. The action is slow and deliberate, highlighting the transformation. The primary colors are the rich dark brown of her hair and the pristine white background.
0:18product display call to action A medium shot displays three dark teal Aveda 'botanical repair' products arranged neatly on a clear glass shelf. From left to right, they are the shampoo bottle, the conditioner tube, and the leave-in treatment tube. All labels are clearly visible. The background is a modern bathroom wall with light gray rectangular tiles. White text 'BOTANICAL REPAIR™' appears centrally, then transitions to 'BOTANICAL REPAIR™ SHOP NOW'. The lighting is bright and clean, showcasing the products clearly without harsh shadows. The composition is clean and organized, focusing on the product line. The primary colors are the distinctive teal of the bottles, the white text on them, and the neutral gray and white of the background.
