For DTC creative strategists
who turn insights into shippable creative—UGC, statics, carousels, and landing page ideas. Wonderful removes friction points, reduces context switching, and lets you do more of the process with fewer people involved (still approval‑safe).
Be the first to know when Wonderful launches. No spam, ever.
Why creative strategists choose Wonderful
One environment from idea → launch
Brand Hub, Briefs, DAM, Review, and Meta publishing live together.
Less back‑and‑forth
Tasks carry product, landing page, channel, and owner—assets inherit tags automatically.
Operator‑trained AI
Nova writes briefs/scripts, fetches context, audits brand/compliance, and assembles ad launches.
Dashboards for throughput
Track net‑new/iteration concepts, total output, and launch counts without building a BI stack.
Agency‑friendly
Pull agencies/freelancers into scoped Collaboration Teams—share boards, briefs, and review links.
Your day in Wonderful
(common scenarios)
Angle mining & concepting
Search DAM for prior winners (e.g., "UGC outdoor hooks for merino tee, last 30 days"). Drop references (Ad Library, Foreplay) into the task; Nova summarizes why they worked and proposes angles.
Brief in minutes (inside the task)
Open a Paid Social / UGC brief template; fields prefill from Brand Hub + Product + Landing Page. Nova drafts hooks, headlines, and storyboard; you tweak and tag (offer, audience, placement).
Asset intake & auto‑tagging
Upload cuts/stills to the task; DAM auto‑tags product, LP, ad type, creator, campaign (+ AI tags like scene/format).
Review & approvals (Frame‑style)
Leave frame‑accurate comments; ask Nova for a compliance/spellcheck pass; route to approvers.
Launch without Ads Manager gymnastics
On the Ads tab: pick approved assets, select template (UTMs, ASC, Page/IG, CTA), choose ad set/duplicate winner, preview, launch paused. Save ~15 minutes per concept—and hours a week at scale.
Learn & iterate
Use the Workflow Dashboard to monitor outputs and concept cadence by product/owner/date. Spin winning headlines into quick statics; save as a Nova Playbook.
Nova AI for strategists
(your on‑brand copilot)
Brief writer
Turn notes/links into on‑brand briefs with required fields & tags.
Script writer
UGC scripts, hooks, VO lines, and short/long copy variants.
Context fetcher
Attach relevant winners and visuals from DAM; cite angles/patterns.
Compliance & brand QA
Catch banned phrases, tone slips, spelling, missing disclaimers.
Ad launcher
Assemble creative + copy, apply template, and queue to Media Builder (paused by default).
Nova lives in the left‑panel chat and picks up context from whatever screen you're on—no slash commands.
Nova in Action
"Based on your merino tee product page, I've generated 3 UGC angles focusing on outdoor performance..."
"Hook: 'I've been wearing this merino tee for 3 straight days on my hiking trip...'"
"Found 5 similar winning videos in your DAM. Common pattern: outdoor lifestyle + comfort proof points."
Frequently Asked Questions
Will this replace my editors or media buyers?
No. It removes handoffs and manual logistics so strategists can move faster; approvals still apply and ads launch paused by default.
Can I keep using my favorite research tools?
Yes—paste references into the task. Nova grounds them in Brand Hub and attaches relevant assets from DAM.
Do I need separate tools for review and DAM?
No—Wonderful includes Review & Approvals and an AI‑tagged DAM with version stacking and share links.
How do dashboards work?
As you use workflows and tags, Wonderful auto‑aggregates operational metrics (net‑new concepts, output by type, launches) you can filter by product/owner/date.
Be the strategist who ships
Work end‑to‑end in Wonderful—less context switching, more winning concepts.
Be the first to know when Wonderful launches. No spam, ever.