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Use Cases — Brands

For in‑house marketing & creative teams

Across Paid Media, Email/SMS, Promotions, Landing Pages, Organic Social, and more. Organize by team, align on one Brand Hub, run your entire creative pipeline, and collaborate with agencies—without juggling five tools.

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Why brands choose Wonderful

Teams per department

Create Collaboration Teams for Paid, Email, LP, Organic, International, etc.—each with its own workflows, templates, and permissions.

One Brand Hub for all

Your Brand Hub is the shared source of truth every team pulls from—and contributes to.

Fewer tools, faster ops

Briefs, workflows, DAM, review/approvals, and ad publishing in one place.

Agency‑friendly

Spin up Slack‑Connect‑style external teams with agencies—scoped access, shared boards, and pro share links.

Operator‑trained AI

Nova drafts briefs/scripts, fetches context, audits brand/compliance, and assembles ad launches—within approvals.

1) Organize by Team
(Departments, Markets, Programs)

Create Collaboration Teams for Paid Media, Email/SMS, Promotions, LP, Organic Social, Retail, or Country/Region.

Each team holds its Workflows, Brand Hub views, Docs & Briefs, and DAM.

Use team‑specific templates (UGC, promos, LP build, PDP refresh) while keeping brand‑level standards.

Add your agencies as connected external teams—work together without mixing permissions or data.

Department Teams

P
Paid Media
5 members
E
Email/SMS
6 members
O
Organic Social
7 members
L
Landing Pages
8 members
I
International
9 members

Brand Hub — Source of Truth

Brand Guidelines
Voice, tone, messaging pillars
Product Catalog
From Shopify integration
Compliance Rules
Claims, disclaimers, banned phrases
Personas & Audiences
Target segments and messaging

2) Brand Hub — The Source of Truth

Bootstrap from your brand guide + ecommerce site (Shopify integration available).

Edit like a Notion‑style doc—personas, messaging/tone, banned phrases, claims/disclaimers, product data.

Powers briefs, QA, copy generation, and approvals across every department. Tuning is as easy as editing the doc.

3) One Creative Pipeline Across Teams

Workflows that mirror how creative ships: Brief → Concept → Production → Review → Approvals → Launch.

Smart Views

Kanban, List, Dashboard, Calendar—group/sort/filter and save custom views per team/role.

Workflow Dashboard

Shows operational health (outputs, concepts, stage counts) across departments.

Team Templates

UGC, promos, LP build, PDP refresh templates while maintaining brand standards.

Frequently Asked Questions

How do we separate departments?

Create a Collaboration Team per department/market. Each team has its own workflows, templates, and permissions.

Can agencies collaborate with our teams?

Yes—set up Slack‑Connect‑style external teams with scoped access to boards, briefs, assets, and dashboards.

Is this replacing our PM, DAM, and review tools?

For most in‑house teams—yes. Wonderful combines workflows, Docs & Briefs, Review & Approvals, DAM, and Media Builder.

Are reviewers free?

Always. Invite unlimited reviewers/guests on every plan.

Does Nova replace our team?

No—Nova removes the manual logistics so your team can focus on high‑leverage creative work.

Run your brand on Wonderful

Stand up Brand Hub, organize teams, and ship creative faster with fewer tools.

Be the first to know when Wonderful launches. No spam, ever.