50 Winning BFCM Static Ad Templates
A curated collection of high-performing Black Friday Cyber Monday static ad templates designed for Meta, ready to customize for your brand. Includes proven creative formats, copy frameworks, and design patterns that convert during the biggest shopping season.
Why These Templates Matter for BFCM Campaigns
Black Friday and Cyber Monday represent the most critical shopping period of the year. With intense competition and skyrocketing ad costs, brands need creative that not only captures attention but also drives urgency and conversions during this high-stakes season.
This Figma template collection includes 50 proven static ad designs that have been tested and optimized for BFCM campaigns. Each template is designed with:
- Urgency-driven layouts: Formats that create FOMO and drive immediate action
- Conversion-focused designs: Structures proven to drive clicks and purchases during peak shopping periods
- Brand flexibility: Easy to customize with your product imagery, offers, and messaging
- Multi-format support: Designs that work across Facebook Feed, Instagram Stories, and Reels
- Seasonal optimization: Creative patterns that resonate with holiday shoppers
What's Inside
The template library includes:
- Discount showcase formats: High-impact visuals that highlight your BFCM offers and savings
- Countdown timer frameworks: Urgency-building structures that drive immediate action
- Product spotlight templates: Designs that showcase your best deals and featured products
- Bundle promotion formats: Ad designs that highlight value and savings on product bundles
- Flash sale templates: High-converting formats for limited-time offers and doorbusters
How to Use These Templates
- Browse the collection: Scroll through all 50 templates in the Figma file below
- Select your favorites: Identify 5-10 templates that match your brand aesthetic and campaign goals
- Customize: Replace placeholder content with your product imagery, offers, discount percentages, and brand colors
- Test and iterate: Launch variations early and double down on what works before peak shopping days
50 Winning BFCM Static Ad Templates
Best Practices for BFCM Ads
When customizing these templates for your brand, keep these principles in mind:
- Lead with savings: Make your discount percentage or dollar amount the hero of your ad
- Create urgency: Use countdown timers, limited-time language, and scarcity messaging
- Use bold visuals: High-contrast designs and vibrant colors stand out in crowded feeds
- Test offer variations: Try different discount percentages, bundle deals, and free shipping offers
- Start early: Begin testing your BFCM creative 2-3 weeks before the actual event
- Plan for scale: Have multiple variations ready to rotate and prevent ad fatigue
Next Steps
Ready to dominate BFCM? These templates are just the start. Combine them with a structured creative workflow to:
- Produce more variations: Use these as starting points for your creative team to build a full campaign library
- Maintain brand consistency: Keep all your BFCM ads aligned with brand guidelines while maximizing urgency
- Track performance: See which templates drive the best results for your brand during peak shopping periods
- Iterate faster: Build on what works and refresh what doesn't before the big shopping days arrive
Start customizing these templates today and build a library of high-converting BFCM ads that drive sales during the biggest shopping season of the year.