Review & Approvals for Creative Teams
Like Frame.io for DTC—but plugged into your workflows, briefs, and DAM. Share assets, leave frame‑accurate comments, route approvals, and see every creative's status reflected in your Workflow Dashboard—best of both worlds.
Why It's Different
Workflow‑connected
Reviews live on the task/brief and update the status you see in Kanban, Calendar, and the Workflow Dashboard.
All‑in‑one
Tied to Briefs, task fields, tags, and DAM—no more copy/paste between tools.
AI Review built‑in
Auto checks for spelling, brand rules, claims/disclaimers, and style—so humans spend time on craft, not QA.
Frictionless sharing
One secure link for guests, agencies, and clients—with permissions you control.
Core Capabilities
Share & Collaborate
- • Link‑based share with view/comment/approve roles, optional password & expiration
- • Collect feedback from external reviewers without an account
- • Reviewer attribution and activity timeline
Comments & Annotations
- • Frame/time‑coded comments for video; region annotations for images
- • Threaded replies, mentions, and emojis
- • Resolve, reopen, and convert comments to tasks automatically
Versions & Compare
- • Keep versions together with usage rights & metadata
- • Side‑by‑side compare; A/B toggles for images and timecode jumps for video
- • Change‑list view to summarize what changed since last review
Approvals & Governance
- • Single, multi, or tiered approvals (parallel or sequential)
- • Required checklists (legal, brand, platform) and approval due dates/SLAs
- • Audit log with who approved what, when—exportable
AI Review
- • Spellcheck overlays for graphics and captions
- • Brand compliance: tone rules, banned phrases, logo usage, disclaimers
- • Claims & compliance flags with routing to Legal/Brand
- • Auto‑generate QC summaries and suggested fixes
Tied to Briefs, Tasks, and DAM
Every review is grounded in context:
Briefs
Supply goals, audience, offer, and channels
Task fields & tags
Add product, campaign, placement, and owner
DAM
Links versions, rights, and re‑use history
When an asset is Approved, its task moves forward and the status updates across boards, lists, and dashboards—no manual sync.
Works Where You Work
- • Asset panel inside each task (Brief/Creative/Ads tabs) for instant review
- • Share view for external partners with lightweight UI
- • Bulk review queue to clear everything waiting on you today
- • Calendar/board badges show review state: In Review, Changes Requested, Approved
We're not replacing your creative team—we're removing the waiting, re‑uploading, and status‑chasing, so your team can focus on better creative.
Frame.io Alternative (Built for Marketing Workflows)
| Capability | Wonderful | Frame.io |
|---|---|---|
| Frame‑accurate video comments & image annotations | Yes | Yes |
| Share to guests/clients with roles & expiring links | Yes | Yes |
| Workflow Dashboard with task/board status | Built‑in | Manual via PM integration |
| Briefs & task fields linked to assets | Native | Manual/context lost |
| Integrated DAM (versions, rights, usage) | Yes | Limited; 3rd‑party DAM needed |
| AI Review (spelling, brand, claims) | Built‑in | Limited/none |
| Auto‑create tasks from comments | Yes | Via integrations |
| One‑click handoff to Ad Publishing | Yes | No |
Example Flows
Video round 1 → round 2 → approval: reviewers leave time‑coded comments; Nova suggests fixes; creator uploads v2; Legal & Brand auto‑approve; task advances to Launch.
Static set review: AI Review flags a misspelling and a banned phrase; fixes applied; Approved; assets auto‑tagged for Meta placements.
Client share: send a link, collect comments, and lock with a due date; all feedback lands back on the task.
Frequently Asked Questions
Can external partners review without an account?
Yes—share a secure link with the right role and expiration.
Do approvals support multiple approvers?
Yes—sequential or parallel, with reminders and audit trails.
How does AI Review work?
It analyzes captions/graphics for spelling, checks brand rules/claims, and routes flagged items to the right approver. You remain in control.
Where do reviews show up?
On the asset, the task, and the Workflow Dashboard so status is always visible.
Approve faster, ship better.
Try Review & Approvals in Wonderful—share, annotate, and route approvals with status that updates your workflow automatically.