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Review & Approvals for Creative Teams

Like Frame.io for DTC—but plugged into your workflows, briefs, and DAM. Share assets, leave frame‑accurate comments, route approvals, and see every creative's status reflected in your Workflow Dashboard—best of both worlds.

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Why It's Different

Workflow‑connected

Reviews live on the task/brief and update the status you see in Kanban, Calendar, and the Workflow Dashboard.

All‑in‑one

Tied to Briefs, task fields, tags, and DAM—no more copy/paste between tools.

AI Review built‑in

Auto checks for spelling, brand rules, claims/disclaimers, and style—so humans spend time on craft, not QA.

Frictionless sharing

One secure link for guests, agencies, and clients—with permissions you control.

Core Capabilities

Frame.io for DTC—but integrated with your workflows, briefs, and DAM. Everything you need to review, approve, and ship creative at scale.

Link‑based share with view/comment/approve roles, optional password & expiration

Collect feedback from external reviewers without an account

Reviewer attribution and activity timeline

Works Where You Work

  • Asset panel inside each task (Brief/Creative/Ads tabs) for instant review
  • Share view for external partners with lightweight UI
  • Bulk review queue to clear everything waiting on you today
  • Calendar/board badges show review state: In Review, Changes Requested, Approved
We're not replacing your creative team—we're removing the waiting, re‑uploading, and status‑chasing, so your team can focus on better creative.

Frame.io Alternative (Built for Marketing Workflows)

CapabilityWonderfulFrame.io
Frame‑accurate video comments & image annotationsYesYes
Share to guests/clients with roles & expiring linksYesYes
Workflow Dashboard with task/board statusBuilt‑inManual via PM integration
Briefs & task fields linked to assetsNativeManual/context lost
Integrated DAM (versions, rights, usage)YesLimited; 3rd‑party DAM needed
AI Review (spelling, brand, claims)Built‑inLimited/none
Auto‑create tasks from commentsYesVia integrations
One‑click handoff to Ad PublishingYesNo

Tied to Briefs, Tasks, and DAM

Every review is grounded in context:

Briefs

  • Supply goals, audience, offer, and channels

Task fields & tags

  • Add product, campaign, placement, and owner

DAM

  • Links versions, rights, and re‑use history
When an asset is Approved, its task moves forward and the status updates across boards, lists, and dashboards—no manual sync.

Example Flows

Video round 1 → round 2 → approval: reviewers leave time‑coded comments; Nova suggests fixes; creator uploads v2; Legal & Brand auto‑approve; task advances to Launch.

Static set review: AI Review flags a misspelling and a banned phrase; fixes applied; Approved; assets auto‑tagged for Meta placements.

Client share: send a link, collect comments, and lock with a due date; all feedback lands back on the task.

Frequently Asked Questions

Can external partners review without an account?

Yes—share a secure link with the right role and expiration.

Do approvals support multiple approvers?

Yes—sequential or parallel, with reminders and audit trails.

How does AI Review work?

It analyzes captions/graphics for spelling, checks brand rules/claims, and routes flagged items to the right approver. You remain in control.

Where do reviews show up?

On the asset, the task, and the Workflow Dashboard so status is always visible.

Approve faster, ship better.

Try Review & Approvals in Wonderful—share, annotate, and route approvals with status that updates your workflow automatically.

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