Meta Ad Publishing (Media Builder)
Stop downloading files and pasting copy into Ads Manager. With Wonderful's Media Builder, you publish Meta ads directly from the task: pick approved assets, select a template or have Nova write copy, choose an ad set (or duplicate one), preview, and launch—saving ~15 minutes per concept.
Why It's Different
Workflow-connected
Launch from the Ads tab in any task; assets, brief fields, and tags flow in automatically.
No more re-uploads
Approved assets in DAM are ready to publish—no saving to desktop or chasing aspect ratios.
Prefilled context
Products in Brand Hub carry winning ad copy and landing pages; templates prefill settings.
Nova built-in
Generate new copy variants on the spot; insert hooks and angles without leaving the task.
Consistent data
Dynamic naming + UTMs make dashboards reliable without policing nomenclature.
Core Capabilities
Ads Tab (inside a task)
- • Select approved assets; auto-map placements and flag aspect-ratio issues
- • Pick ad copy from product templates or ask Nova for fresh variants
- • Choose an existing Ad Set or duplicate a proven one
- • Preview all placements before launch; validate links and final text
Templates
- • Store campaign/ad set/ad defaults: placements, Page/IG account, CTAs, UTM patterns
- • Tie templates to products/collections so the right defaults appear automatically
- • One-click Apply Template from the Ads tab
Dynamic Naming & UTMs
- • Build rules with variables:
{{task.name}},{{product}},{{landing_page}} - • Wonderful appends a unique ID to every ad for rock-solid tracking
- • UTM templates ensure consistent tracking parameters
Preflight & Policy
- • Auto checks for missing links, mismatched aspect ratios, empty fields, or broken UTMs
- • Optional brand/compliance review via AI before launch
- • Respect approval gates—launch only when the task is Approved
Best of Both Worlds: Creative + Media Buying
Creative team finishes approvals; media buyers launch in a couple clicks. No more spreadsheets for naming rules; no more "what landing page was that?" slips. Dashboards pull from your dynamic names + UTMs, so you can slice by product, landing page, concept, ad type, owner, date, and more—without nagging the buying team.
Example Flows
New concept → quick launch
Choose product → pick approved static + headline → apply "Prospecting ASC" template → duplicate winning ad set → preview → launch paused for QC.
UGC video iteration
Attach v2 to task → Nova drafts 3 primary text options using product benefits → apply template with UTMs → preview placements → launch live.
Promo sprint
Bulk select tasks in "Approved" → batch-apply template → queue launches; dashboard updates instantly.
Frequently Asked Questions
Do I still need to download and re-upload assets?
No—approved assets in DAM publish directly from Wonderful.
Can we keep our naming conventions and UTMs consistent?
Yes—use dynamic variables and UTM templates; Wonderful also adds a unique ID to every ad.
Can I choose which Ad Account, Page, and IG profile to use?
Yes—set them in templates or select at launch.
What about Advantage+ Creative (ASC)?
Template your ASC preference so it's applied consistently.
Does this replace approvals?
No—launch only after the task is Approved (or with required approver overrides).
Launch faster. Launch cleaner.
Try Media Builder—publish Meta ads from your workflow with templates, dynamic naming, and UTMs baked in.