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Pure Fishing

Pure Fishing

purefishing.com

Explore Pure Fishing® — your destination for the world's leading family of fishing gear including Berkley®, PENN®, Ugly Stik®, Abu Garcia®, and more. Shop rods, reels, tackle, and fishing gear built for beginners to pros. Trusted by anglers everywhere.

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Get Your Abu Garcia® Gear at Pure Fishing ❗

Free Shipping On Orders Over $75 [Abu Garcia Hero](https://www.purefishing.com/collections/abu-garcia) [Abu Garcia Beast 300 Low Pro Reel](https://www.purefishing.com/products/beast-300-low-profile-

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Big Savings on Big Brands Today❗

Free Shipping On Orders Over $75 [Sale Hero February](https://www.purefishing.com/collections/outlet) [Shop Sale Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category=Com

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Wear What You Fish — All New Styles Available on Pure Fishing! 🧢

Free Shipping On Orders Over $75 [Apparel Hero](https://www.purefishing.com/collections/apparel) [Abu Garcia ABU Camo Hat](https://www.purefishing.com/products/abu-camo-rope-hat) [PENN Performance

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Get Your Berkley® on at Pure Fishing 🎣

Free Shipping On Orders Over $75 [Berkley Highlight Hero](https://www.purefishing.com/collections/berkley) [Screamin Choppo](https://www.purefishing.com/products/screamin-choppo) [Chop Block](https

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There’s Always Something New at Pure Fishing 🐟

Free Shipping On Orders Over $75 [New Arrivals Hero](https://www.purefishing.com/collections/new-arrivals) [New Rods](https://www.purefishing.com/collections/new-arrivals?filter.p.product_type=Casti

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Specifically Curated Ultimate Pairings For You! 🎣

Free Shipping On Orders Over $75 [Save 15% On Ultimate Pairings](https://www.purefishing.com/collections/ultimate-pairings) [Fenwick Elite + Abu Garcia Revo Rocket Ultimate Spinning Combo](https://w

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Shop Our Sale Items — Premium Gear At Friendly Prices❗

Free Shipping On Orders Over $75 [Sale Highlight](https://www.purefishing.com/collections/outlet) [Sale Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category=Combos&sort_

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New Saltwater Gear From 2025 & Ready For 2026! 🌟

Free Shipping On Orders Over $75 [New Arrivals Hero](https://www.purefishing.com/collections/new-arrivals?filter.v.m.specs.water_type=Saltwater&sort_by=created-descending) [Ugly Stik Carbon Inshore

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New Freshwater Gear From 2025 & Ready For 2026! 🌟

Free Shipping On Orders Over $75 [New Arrivals Freshwater Hero](https://www.purefishing.com/collections/new-arrivals?filter.v.m.specs.water_type=Freshwater&sort_by=created-descending) [Berkley Power

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Best Sellers of 2025 — Freshwater Edition

Free Shipping On Orders Over $75 [Best Sellers 2025 Freshwater Recap](https://www.purefishing.com/collections/best-sellers?filter.v.m.specs.water_type=Freshwater&sort_by=best-selling) [Berkley Finis

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LAST CHANCE 🚨 Save Up to 50% On Combos, Rods, Bait, & More! 🐟

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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Don't Leave Your Products Behind!

Free Shipping On Orders Over $75 [Don't Forget Your Penn Products] Almost Got Your Items To The Boat! We noticed you left your  items without completing your order! Don’t worry, we saved your place

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Just 5 Days Left to Save Up to 50% On Combos, Rods, Bait, & More! 🐟

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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Ultimate Pairings Made For Ultimate Outings — Save Up To 15% Today! 🎣

Free Shipping On Orders Over $75 [Ultimate Pairings](https://www.purefishing.com/collections/ultimate-pairings) [Elite Rocket](https://www.purefishing.com/collections/ultimate-pairings/products/fenw

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Up to 50% Off Top Bait, Line & Tackle — There's Still Time To Save at Pure Fishing! 🎣

Free Shipping On Orders Over $75 [Cyber Week Bait Line Tackle](https://www.purefishing.com/collections/outlet?filter.p.m.global.category=Bait&filter.p.m.global.category=Line&filter.p.m.global.categor

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Don't Miss These Catch-Of-The-Day Deals 🎣 Up to 50% Off Today!

Free Shipping On Orders Over $75 [Cyber Monday Launch](https://www.purefishing.com/collections/outlet) [Slammer IV + Carnage III Ultimate Pairing](https://www.purefishing.com/collections/ultimate-pa

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Hurry — Save Up to 50% On Combos, Rods, Bait, & More for Cyber Week!

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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It's Cyber Monday at Pure Fishing 🐟 Save Up to 50% On Combos, Rods, Bait, & More!

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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It's Cyber Monday at Pure Fishing 🐟 Save Up to 50% On Combos, Rods, Bait, & More!

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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Save Up to 50% On Your Favorite Combos For Black Friday!

Free Shipping On Orders Over $75 [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category=Combos&sort_by=manual) [Black Friday Ultimate Pairings](https://www.p

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Save Up to 50% On Best Selling Reels For Black Friday!

Free Shipping On Orders Over $75 [Black Friday Reels](https://www.purefishing.com/collections/outlet?filter.p.m.global.category=Reels&sort_by=manual) [Spinning Reels Title](https://www.purefishing.c

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Save Up to 50% On Your Favorite Combos For Black Friday!

Free Shipping On Orders Over $75 [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category=Combos&sort_by=manual) [Black Friday Ultimate Pairings](https://www.p

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Up to 50% Off Combos, Rods, Bait, & More — All Your Favorite Brands In One Place For Black Friday!

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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Take Up to 50% Off On Your Favorite Fishing Brands This Black Friday — Combos, Rods, Bait, & More!

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category

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Take Up to 50% Off On Your Favorite Fishing Brands This Black Friday — Combos, Rods, Bait, & More!

Free Shipping On Orders Over $75 [Black Friday Launch](https://www.purefishing.com/collections/outlet) [Black Friday Combos](https://www.purefishing.com/collections/outlet?filter.p.m.global.category