0:00man on escalator with suitcase intro The scene opens with a dynamic low-angle shot focusing on a white rectangular carry-on suitcase ascending an escalator. A man's legs, dressed in dark blue jeans with rolled-up cuffs and white sneakers, are visible to the right of the suitcase, holding the extended handle of the luggage. The escalator steps are metallic and textured, moving upwards. The background shows blurred reflections from glass panels and hints of other people, suggesting a busy airport or train station environment. Overhead, the lighting is bright and even, highlighting the sleek, matte finish of the suitcase. An orange text overlay, prominent in the center, reads: '5 reasons to travel with the Transit Carry-On'. The overall color palette is cool and modern, with grey, white, and blue tones, contrasted by the vibrant orange text.
0:03man standing in station with suitcase A male-presenting individual stands confidently next to a white carry-on suitcase in what appears to be a modern train or airport station. He is holding the suitcase's handle, looking slightly to the left, wearing sunglasses and a baseball cap. He has a denim shirt, dark jeans, and a shoulder bag. The background is a blur of motion, with long exposure streaks of light and people, indicating a busy environment. A large departures board with various city names is visible above him, suggesting travel. The lighting is diffused, creating a slightly dramatic effect with the motion blur. The overall mood is sophisticated and travel-ready. The suitcase is positioned prominently beside him, upright and stable.
0:04close up suitcase pulling A close-up shot from a low angle shows the bottom rear of a grey carry-on suitcase being pulled across a rough, dark grey asphalt-like surface. The suitcase's black wheels are visible, rotating smoothly. The camera follows the movement of the suitcase, emphasizing its portability. The lighting is slightly directional, casting subtle shadows and highlighting the texture of the ground. The focus is entirely on the suitcase and its wheels, showcasing its design and function.
0:05black suitcase weight reveal The scene features a sleek, matte black carry-on suitcase standing upright in the center of the frame against a plain grey background. The lighting is soft and even, emphasizing the minimalist design and texture of the suitcase. A bright orange rectangular text overlay is positioned horizontally across the mid-section of the suitcase, displaying '1. Weighs just 3.1kg'. This visual highlights a key product feature. The suitcase appears robust yet lightweight, with its black wheels and handle components visible at the top and bottom. No other elements are present, ensuring full focus on the product and its attribute.
0:06hands lifting black suitcase A close-up shot shows the top section of a black carry-on suitcase. A person's hands are seen lifting the suitcase by its top padded handle. The handle extends slightly, revealing its sturdy construction. The background remains a simple, dark grey, keeping the focus entirely on the action and the product. The lighting is soft, highlighting the texture of the suitcase and the subtle design details around the handle. The orange text overlay from the previous scene, '1. Weighs just 3.1kg', remains visible, reinforcing the lightweight feature.
0:07suitcase weighing comparison This is a split-screen shot. On the left side, a black carry-on suitcase is suspended in the air by a digital luggage scale held by a hand. The suitcase hangs vertically, showcasing its full form. On the right side, a close-up of the digital luggage scale shows the reading '3.1' (likely kilograms), with the word 'HOLD' below it, indicating a stable measurement. The background on both sides is a plain, solid dark grey, ensuring no distractions. The lighting is even and bright, clearly showing the details of the suitcase and the scale. The comparison directly illustrates the product's lightweight claim.
0:09man walking up stairs with suitcase A close-up shot from a low angle follows a male-presenting individual ascending a modern outdoor staircase with a white carry-on suitcase. The man's legs, clad in dark jeans with rolled cuffs and white sneakers, are visible, moving upwards. He holds the extended black handle of the suitcase, which features visible black combination locks on the side. The staircase steps are light-colored concrete with a textured finish. The background is slightly blurred, showing architectural elements and greenery, suggesting an urban or airport setting. The lighting is bright and natural, highlighting the crisp white of the suitcase and the details of the man's attire. The movement is smooth and effortless, emphasizing the suitcase's portability.
0:12suitcse on testing machine A grey carry-on suitcase is positioned centrally in a testing machine, with its top portion being pressed down by a large metallic arm. The suitcase stands upright on a grey platform. The background is a clean white wall with technical diagrams and instructions posted, indicating a laboratory or manufacturing environment. The lighting is bright and industrial. An orange rectangular text overlay appears in the mid-section of the suitcase, reading: '2. Rigorously tested'. The scene focuses on the durability aspect of the product, showing it undergoing stress.
0:14suitcse drop test A grey carry-on suitcase is shown being dropped from a height onto a grey metallic surface in an industrial testing environment. The camera captures the impact as the suitcase falls, highlighting its robust construction. The background is composed of industrial machinery and components. The lighting is harsh and functional, emphasizing the serious nature of the test. This quick cut demonstrates the product's ability to withstand significant impact and stress, reinforcing its durability.
0:16suitcse on conveyor belt A low-angle shot captures the side of a grey carry-on suitcase as it travels along a green industrial conveyor belt. The suitcase's black wheels are visible, rotating as it moves. The background shows blurred industrial machinery and a metallic cage, indicating a robust testing environment. The lighting is even and bright, suitable for an indoor industrial setting. This brief clip suggests continuous movement and simulated travel conditions, emphasizing the product's endurance.
0:17close up scratched suitcase A very close-up shot focuses on the top-right corner of a grey carry-on suitcase, revealing numerous scratches and scuff marks on its hard-shell surface. Despite the marks, the overall integrity of the suitcase appears intact, emphasizing its durability. The 'Bellroy' logo is subtly visible towards the bottom right. The background is a plain, dark grey, drawing all attention to the texture and wear of the product. The lighting is soft and even, highlighting the details of the scratches. This visual serves as a direct testament to the product's resilience after rigorous testing.
0:19suitcse tumble test A grey carry-on suitcase is shown tumbling violently inside a large, circular metal cage, part of an industrial testing machine. The camera is positioned inside the cage, capturing the chaotic movement of the suitcase as it bounces off the metal grates and internal structures. The lighting is dim and industrial, creating a harsh and realistic portrayal of the stress test. This dynamic scene vividly demonstrates the product's ability to withstand extreme physical abuse, reinforcing its ruggedness and durability.
0:22suitcse handle stress test A grey carry-on suitcase is suspended by its extended black telescopic handle, which is attached to a metallic hook on an industrial testing machine. The suitcase dangles and swings slightly, with the handle appearing to be under tension, demonstrating its strength and resilience. The background consists of blurred industrial equipment, indicating a controlled testing environment. The lighting is functional and bright. This close-up shot focuses on the handle's ability to endure significant load and stress.
0:23man pulling suitcase on street A male-presenting individual is shown from a low-angle, pulling a white carry-on suitcase across a grey paved surface, alongside a textured brick wall. He is wearing dark jeans, a denim shirt, sunglasses, and a cap, similar to a previous scene. The suitcase's extended black handle is visible. The street appears urban, with subtle reflections and shadows, suggesting natural daylight. The lighting is bright and even. The camera follows him, emphasizing the smooth rolling of the suitcase as he moves with a purposeful stride. The scene conveys effortless travel through an urban environment.
0:25close up quiet wheel A tight close-up shot focuses on one of the black wheels of a grey carry-on suitcase, positioned on a textured dark green surface. The wheel is stationary, and its subtle design details, including a small logo, are visible. The background is blurred, drawing all attention to the wheel. The lighting is soft and directional, highlighting the contours of the wheel. An orange rectangular text overlay is positioned above the wheel, reading: '3. It's quiet'. This shot emphasizes the specific feature of the quiet wheels, suggesting a smooth and discreet travel experience.
0:27suitcase wheels rolling A close-up shot, from a very low angle, shows the black wheels of a grey carry-on suitcase rolling smoothly across a green-colored surface, possibly a floor in an airport or office. The camera is static, and the suitcase moves from left to right across the frame. The wheels are the primary focus, demonstrating their silent and effortless motion. The background is blurred, emphasizing the smooth action of the wheels. The lighting is even, illuminating the texture of the wheels and the floor. The scene effectively conveys the 'quiet' feature of the product.
0:30wheel noise comparison split screen This is a split-screen comparison focusing on the wheels of two different suitcases, both viewed from a low angle. On the left, a 'Generic brand' suitcase with lighter grey wheels rolls loudly across a textured grey floor, accompanied by a visual sound bar indicating high noise levels. On the right, the 'Bellroy' suitcase with dark grey, silent wheels rolls quietly across a similar textured grey floor, with a visual sound bar indicating low noise levels. The camera is static, focusing on the wheels of both suitcases. The lighting is even and bright, highlighting the visual distinction between the two. The scene clearly demonstrates the superior quietness of the featured product.
0:35woman packing suitcase A woman's hands are shown from an overhead shot, carefully rolling and placing various items of clothing (jeans, shirts, etc.) into one side of an open, black carry-on suitcase. The suitcase is laid open on a dark red bedspread. The interior of the suitcase reveals grey fabric lining and mesh compartments. The lighting is soft and natural, coming from an unseen window, creating a warm and inviting atmosphere. An orange rectangular text overlay is positioned horizontally across the top left corner of the suitcase, reading: '4. Optimized for packing'. The scene highlights the organizational features and efficient use of space within the suitcase.
0:39packed suitcase overhead An overhead shot directly into an open, black carry-on suitcase, revealing its interior neatly packed with a variety of brightly colored, rolled-up clothes (red, yellow, blue, green, white). The clothes are arranged compactly within the grey fabric lining of the suitcase. The lighting is bright and even, showcasing the vibrant colors of the clothing and the organized interior. The scene emphasizes the product's capacity and efficient use of space, illustrating the 'optimized for packing' feature.
0:40packing cubes installation An overhead shot of an empty open, black carry-on suitcase transitions to showing two grey mesh packing cubes being placed neatly into its interior. The suitcase's internal grey fabric lining and a central zipper compartment are visible. The lighting is bright and even, highlighting the details of the packing cubes and the suitcase's interior. This demonstrates the modular and customizable packing options offered by the product, reinforcing its 'optimized for packing' feature. The motion is smooth and controlled, showcasing the ease of use.
0:42woman zipping packing cubes An overhead shot captures a woman's hands zipping up the mesh cover of a packing cube inside an open, black carry-on suitcase. The packing cube, filled with clothes, is neatly placed within the suitcase's interior. The grey fabric lining and other internal compartments are visible. The lighting is soft and natural, creating a domestic feel. This quick action highlights the ease of use and organizational benefits of the packing system, showcasing the 'optimized for packing' feature in action.
0:43hands replacing suitcase wheel A close-up shot focuses on a person's hands using a black Allen key to remove or install a black wheel on a grey carry-on suitcase. The suitcase is positioned on a light-colored, speckled countertop. The hands are working precisely on the wheel mechanism. The background is blurred, showing a warm, amber-colored couch or wall, suggesting an indoor, possibly home or hotel, setting. The lighting is soft and warm. An orange rectangular text overlay is prominently displayed above the suitcase, reading: '5. Easily repairable'. The scene effectively communicates the ease of maintenance and repairability of the product.
0:45close up removing wheel A very close-up shot shows a hand detaching a black wheel from the corner of a grey carry-on suitcase. The wheel assembly, with its screw and attachment mechanism, is clearly visible as it is lifted away from the suitcase body. The background is a plain, light grey, ensuring maximum focus on the action. The lighting is bright and even, illuminating the intricate details of the wheel and its connection point. This quick action further emphasizes the repairability and modular design of the suitcase's components.
0:46close up adjusting lock A close-up shot focuses on a person's hands adjusting the TSA combination lock integrated into the side of a black carry-on suitcase. The lock mechanism, with its three numerical dials and two buttons, is clearly visible. The surrounding material of the suitcase is black, with a zipper running along the edge. The background is blurred, maintaining focus on the hands and the lock. The lighting is soft and even, highlighting the textured surface of the suitcase and the details of the lock. This quick action demonstrates the accessibility and ease of use of the lock feature.
0:47close up handle access A close-up shot shows a person's hands unzipping an internal compartment of a black carry-on suitcase to reveal the hidden mechanism of the telescopic handle. The grey fabric lining of the suitcase is pulled back, exposing the metallic bars of the handle system. The background is blurred, keeping the focus on the internal workings. The lighting is bright and even, clearly showing the construction. This scene further reinforces the 'easily repairable' feature, demonstrating how internal components can be accessed for maintenance or replacement.
0:49woman walking with green suitcase dark A female-presenting individual walks from left to right across a dimly lit, dark space, pulling a matte green carry-on suitcase. The only light source appears to be a spotlight on her and the suitcase, creating dramatic highlights and deep shadows. She wears dark clothing – a grey knitted sweater and dark pants. Her hair is flowing slightly with her movement. The suitcase's extended handle and black wheels are visible, moving smoothly. The background is almost entirely black, making the subject and product stand out. This shot creates a sense of elegance and focus on the product and its user.
0:50man sitting with suitcase on ledge A male-presenting individual is seated casually on a low brick ledge, next to a white carry-on suitcase. He is wearing a denim shirt, dark jeans, a cap, and sunglasses, similar to previous appearances. He is looking at his phone, which he holds in his hands. The white suitcase rests upright beside him, with its extended handle. The background shows an urban setting with a dark building and a grey brick wall. The lighting is bright and natural, indicating daylight. The scene portrays a moment of relaxation and functionality in a travel context, emphasizing the convenience of the product.
0:52man standing in station with suitcase reprise This scene is a brief re-cut of an earlier shot (3-4s), featuring a male-presenting individual standing confidently next to a white carry-on suitcase in a modern station. He is holding the suitcase's handle, looking slightly to the left, wearing sunglasses and a baseball cap, a denim shirt, dark jeans, and a shoulder bag. The background is a blur of motion with long exposure streaks of light and people, and a large departures board. The lighting is diffused. The scene quickly reinforces the travel context.
0:53man walking with suitcase website cta A male-presenting individual is shown from a low-angle, pulling a white carry-on suitcase across a grey paved surface, past a modern building. He is wearing dark jeans, a denim shirt, sunglasses, and a cap. The suitcase's extended black handle is visible, and the wheels roll smoothly. The background shows a contemporary glass-and-steel building, with a prominent '720' sign, indicating an urban or corporate environment. Other pedestrians are visible in the blurred background. The lighting is bright and natural, suggesting an overcast but clear day. A white rectangular text overlay with rounded corners appears prominently in the center of the screen, featuring a stylized owl logo and the text 'bellroy.com'. The scene serves as a clear call to action.
