0:00man standing greeting A medium shot frames a man standing centrally against a light blue wall. His head is slightly below the top of the frame, and his feet are just out of frame at the bottom. The background features a light blue wall to the left and a warm wooden ceiling with exposed beams to the right, suggesting an office or studio space. Natural light illuminates the scene from the front-right, creating soft shadows. The overall color palette is muted with a focus on blues, whites, and natural wood tones. Large, elegant white text overlays the top of the screen, reading 'PERSONALIZED PRODUCTS'. The man initially stands still, then raises his right hand to form a peace sign, smiling cheerfully at the camera.
0:02man at desk typing A medium shot shows the man from the previous scene sitting at a light wooden desk, positioned slightly to the left of the frame. He is looking intently at a large, silver-framed computer monitor, which occupies the right side of the frame. His hands are visible on a black keyboard. The background reveals an industrial-style ceiling with exposed wooden beams and a metal duct, suggesting a modern workspace. The lighting is bright and even, highlighting the details of the desk and monitor. He appears focused and slightly contemplative as he types.
0:03man thinking pensive A close-up shot focuses on the man's face, angled slightly upwards, with his left hand resting under his chin in a thoughtful pose. His eyes gaze off-camera to the upper right. The background is blurred, showing warm wooden ceiling beams and a metal duct, creating a shallow depth of field. Soft, warm lighting illuminates his face from the front-right. The dominant colors are the warm tones of the wood and the man's dark clothing. A white text overlay appears at the bottom of the screen: 'but sometimes they may not fully connect with our customers'. He maintains a pensive and slightly concerned expression.
0:06typing on keyboard with monitor An overhead medium shot focuses on a pair of hands actively typing on a black keyboard positioned on a light wooden desk. Above the keyboard, a large, silver-framed computer monitor displays a vibrant teal background with a playful pink cartoon heart graphic. The graphic features the text 'BUT BEING WITH YOU.' and 'WISH ME LUCK'. The background shows a light brick wall behind the monitor. Bright, even lighting illuminates the scene. The color palette is dominated by the bright teal of the screen and the warm tones of the wood. A white text overlay at the bottom reads: 'so what if you could give your customers a little more power'.
0:08man thinking and smiling A close-up shot, similar to an earlier scene, shows the man from a slightly lower angle. He rests his right hand under his chin, looking contemplatively to the upper left. The background is blurred, showcasing warm wooden ceiling beams and a metal duct. As the scene progresses, his expression shifts from pensive to a broad, knowing smile, culminating in a subtle nod. The lighting is warm and soft. A white text overlay at the bottom reads: 'and allow them to customize some items'.
0:11screen recording product catalog A medium shot captures a desktop computer monitor displaying a website interface. The camera is slightly angled, showing the monitor's silver stand and part of a light brick wall background. The website shows a product catalog, specifically 'Custom Cards' from Gelato. Various card designs and product options are visible, including 'Pack of 10 Greeting Cards'. The interface has a clean, modern design with white and grey elements. Bright, diffuse lighting illuminates the screen. A white text overlay appears at the bottom: 'with Gelato's Personalization Studio'.
0:13screen recording editing interface zoom out A close-up shot focuses on a desktop computer monitor, displaying an active design editing interface for a greeting card. The screen shows a blank card template with a 'Drop your design here' placeholder. On the left sidebar, several small, colorful cartoon graphics are visible as potential design elements. The camera slowly zooms out, widening the view of the editing interface. The background behind the monitor is a light brick wall. The interface uses a clean white and light grey color scheme with teal accents. A white text overlay at the bottom reads: 'you can allow customers to customize certain pieces within your design'.
0:15screen recording editing interface wider A medium shot of a desktop computer monitor displaying the greeting card design interface. The screen prominently shows the left sidebar with various tools and file options, including small thumbnail previews of different cartoon designs. The main canvas area now displays a teal-colored card template with a pink heart graphic and text. The background is a light brick wall. The interface maintains a clean aesthetic with white, grey, and teal. Bright, even lighting. The text overlay at the bottom continues: 'you can allow customers to customize certain pieces within your design'.
0:17screen recording personalization menu A close-up shot focuses on the left sidebar of the design interface on a computer monitor. The 'Personalization' menu is highlighted, showing options for 'Shopify in-page personalization' and 'Editor personalization'. Detailed settings for 'Customer Settings' and 'Other layers' are visible. The main card design on the right is partially obscured but shows a teal background with a pink heart. The background is a light brick wall. The interface is predominantly white and grey with teal and blue accents. A text overlay at the bottom says: 'whether it's allowing them to write their own copy'.
0:20screen recording card design input A close-up shot of a computer monitor displaying a teal-colored greeting card design. The left panel of the card features a pink cartoon heart and the text 'BUT BEING WITH YOU...' with an editable text field ' (INPUT YOUR CRUSHES NAME...)'. A white cursor is blinking in the input field. The interface details at the top include tabs for 'Product', 'Design', 'Mockups', 'Details', and 'Prices'. The background is a light brick wall. The colors are vibrant teal, pink, and white. A text overlay at the bottom reads: 'or simply allowing them to write a cute note on a Valentine's Day card'.
0:22screen recording card design full A close-up shot of a computer monitor displaying the full two-panel design of the teal greeting card. The left panel shows the 'BUT BEING WITH YOU...' text and pink heart. The right panel has a similar pink heart character embracing itself, with text 'WOULD BE A LOT COOLER' and an editable text field 'ADD YOUR NAME HERE'. The interface also shows thumbnail previews of 'Back - Front' and 'Left - Right' card views at the bottom. The background is a light brick wall. The dominant colors are teal, pink, and white. The text overlay at the bottom continues: 'the personalization feature is something that can make your website stand out'.
0:25screen recording card design typing A close-up shot of the computer monitor, continuing to display the two-panel greeting card design. The focus is on the editable text field 'ADD YOUR NAME HERE' on the right panel, where a white cursor blinks, indicating an active typing state. The text below it starts to display 'OR CONFESS YOUR LO'. The overall design remains consistent with teal, pink, and white. The background is a light brick wall. The text overlay at the bottom still reads: 'the personalization feature is something that can make your website stand out'.
0:28man smiling thumbs up A medium shot captures the man, now looking directly at the camera with a confident and happy smile. He is positioned slightly to the right of the frame, giving a thumbs-up gesture with his right hand. The background is a light blue wall with a glimpse of the warm wooden ceiling and exposed beams, similar to the opening scene. A yellow smiley-face cushion is visible on the floor in the lower left. The lighting is bright and even, highlighting his face. A white text overlay with a black outline appears at the top: 'www.gelato.com/adam-theillustrator'. Another white text overlay is at the bottom: 'and give the personalization feature a try today'.
