0:00intro gray hoodie buttons A close-up shot focuses on the lower half of a man's face, showcasing his chin, mouth, and a short, light brown beard. His hands are visible at the bottom of the frame, actively buttoning or unbuttoning two black snap buttons on the collar of a light gray hooded sweatshirt. A prominent gold wedding band is worn on his left ring finger. The background is softly blurred, hinting at an indoor construction environment with vague shapes of metal framing. The lighting is bright and evenly distributed. Text overlays appear: 'things', followed by 'Shevlin H.D. Hoodie'.
0:02gray hoodie abrasion resistance A medium shot captures a man wearing a light gray hooded sweatshirt, standing within an active indoor construction site. The background reveals exposed metal studs, unfinished plywood, and various building materials, creating a utilitarian and rugged setting. The man is initially facing slightly away, then turns to present the side and sleeve of the hoodie, running his hand along the fabric as if to emphasize its texture or reinforcement. The lighting is bright and functional, typical of a well-lit indoor work environment. Text overlays 'comes' and 'resistant' highlight the garment's features.
0:05dark gray hoodie shoulder detail This close-up shot focuses intently on the left shoulder and upper back area of a dark gray hooded sweatshirt. The fabric appears substantial and rugged, with clear, strong stitching outlining a subtly lighter gray panel on the shoulder. This panel is strategically placed to suggest reinforced padding, emphasizing durability in high-wear areas. The background is intentionally blurred, showing faint shapes of construction materials like white insulation, keeping the focus entirely on the garment's texture and construction detail. The lighting is even and highlights the fabric's quality. Text overlay 'high' emphasizes the high-wear area.
0:06gray hoodie water resistance test A dynamic, slightly overhead close-up shot captures a man's right arm, encased in a light gray hooded sweatshirt, as water is vigorously splashed onto the sleeve from a clear plastic bottle. The water dramatically beads up and rolls off, clearly demonstrating the garment's water-resistant properties. The background is a blurred, industrial interior with visible wiring and metallic structures, suggesting a raw construction setting. The shot transitions to an overhead view as the arm is lowered into a large, beige, utility-style container (possibly a wheelbarrow or large bucket), further emphasizing its use in a demanding environment. Text overlays 'adding', 'durability', and 'longer' appear successively.
0:09dark gray hoodie comfort intro A medium shot frames a male demonstrator, in his 20s or 30s with short brown hair and a beard, standing directly facing the camera. He wears a dark gray zippered hooded sweatshirt over a bright lime green undershirt. The backdrop is an unfinished indoor construction site, featuring exposed metal framing and hints of brick walls, establishing a rugged work context. His expression is neutral to slightly serious, conveying professionalism. Text overlays 'two' and 'crazy' appear on screen.
0:11dark gray hoodie inside fabric A close-up shot focuses on the man's chest. His hands actively pull open the dark gray zippered hooded sweatshirt, revealing the soft, fleecy interior lining of the hoodie against a flash of his bright lime green undershirt. This action clearly highlights the comfort and softness of the garment's inner material. The background is a blurred view of a construction site, with indistinct metal beams and pipes, maintaining the work-oriented context. Text overlay 'on the' is displayed.
0:12gray hoodie full view walking A medium shot shows the man, now wearing the light gray hooded sweatshirt, walking slowly and casually towards the camera within the construction environment. He periodically glances upwards and around, conveying a sense of ease and comfort in the space. The background features exposed ceiling structures, metal framing, and various construction elements, solidifying the work setting. The lighting is bright and ambient. Text overlays 'super', 'all day', and 'number' appear sequentially, emphasizing comfort and daily wearability.
0:15gray hoodie pocket features A sequence of close-up shots meticulously demonstrates the pocket features of the light gray hooded sweatshirt. Initially, a hand places a set of keys, including a red car remote and a keychain with a US flag design, into the spacious front kangaroo pocket. The camera then zooms in on a smaller, zippered pocket, showing the hand smoothly zipping it closed, emphasizing the security of the storage. The background is softly blurred, focusing attention entirely on the hands and the garment. The floor appears to be a light-colored concrete or tile. Text overlays 'a nice pocket', 'catch', and 'zippers' guide the viewer through the features.
0:19work pants cargo pocket An overhead shot looks directly down at the man's leg, clad in dark gray work pants. His hand is seen placing the same set of keys into a zippered cargo pocket located on the side of his thigh, then smoothly zipping it shut. This segment extends the demonstration of secure storage to complementary workwear, indicating a comprehensive approach to functional attire. The background is a concrete floor, with part of a large, beige industrial container visible in the upper right. Text overlays 'belly', 'your', and 'secure' appear successively.
0:22dark gray hoodie side pocket A tight close-up shot focuses on a male hand zipping up a side pocket on the dark gray zippered hooded sweatshirt. The zipper mechanism is clearly visible, along with a contrasting light gray panel that trims the pocket opening. The background is intentionally blurred, keeping the focus entirely on the hand's action and the pocket detail. Text overlay 'secure Shevlin' highlights the brand and security feature.
0:23gray hoodie final pose offer A medium shot frames the man, once again in the light gray hooded sweatshirt, standing centrally and confidently in the construction environment. He has both hands comfortably tucked into the large front kangaroo pocket, and he maintains direct eye contact with the camera. The background features exposed metal framing and a light purple protective sheet on the floor, indicating an ongoing project. Text overlays 'the job' and 'with free' introduce promotional offer details, acting as a soft call to action.
0:25gray hoodie final close up A tight close-up shot of the man's lower face, encompassing his chin, mouth, and beard. He is wearing the light gray hooded sweatshirt with its collar buttoned up. His gaze is direct and engaging, conveying a serious yet inviting expression. The background is completely out of focus, ensuring the viewer's attention remains on his face and the hoodie's collar. Text overlay 'free' appears, reinforcing the promotional message.
0:26green zipper hoodie change cta A medium shot captures the man in the construction environment, initially wearing a bright lime green t-shirt. He swiftly removes the light gray hoodie (transitioning momentarily off-screen for the change) and then effortlessly puts on a dark olive green zippered hooded sweatshirt. He smoothly zips it up and places his hands into the front pockets, looking confidently at the camera. The background continues to show exposed metal framing and construction details. Text overlays 'and exchanges', 'website', and 'gone' appear sequentially, delivering a final call to action.
