0:00opening text overlay on person
A close-up shot captures the left profile of a Black man wearing a black fedora and large, black and gold headphones. He has a neatly trimmed beard. The background is softly blurred and dark, suggesting an indoor studio environment with subtle, dramatic lighting that creates highlights on the brim of his hat and the edge of his face. The Krispy Kreme logo, featuring a red and green design, is prominently displayed in the upper center of the frame. Below the logo, white, bold, sans-serif text overlays appear sequentially: first 'THIS IS', then transitioning to 'THIS IS HOW WE DOZEN'. The overall mood is dramatic and focused, highlighting the individual and the brand messaging.
0:02recording studio performance wide
A medium wide shot shows a Black man passionately singing into a professional condenser microphone within a recording studio. He is standing to the right of the microphone, his body angled slightly towards the left. He wears a black fedora, a maroon satin bomber jacket, and black cargo pants, with black and gold headphones resting around his neck. To his right, a large audio mixing console with numerous faders, knobs, and buttons dominates the foreground. In the background, a computer monitor displays an audio waveform editor (DAW), and above it, another screen prominently features the Krispy Kreme logo. The studio is professionally equipped and warmly lit with amber and green ambient lights, creating a focused and creative atmosphere. White, bold text 'THIS IS HOW WE DOZEN' briefly overlays the bottom right.
0:03overhead donut box initial text
An overhead shot focuses directly down into an open white Krispy Kreme box, revealing a tempting assortment of a dozen doughnuts. The doughnuts display a variety of glazes and toppings, including classic glazed, chocolate with sprinkles, chocolate with white icing drizzle, peanut crumble, and pink frosting with sprinkles. The interior of the box is clean and white, with 'Krispy Kreme' branding subtly visible. A light-skinned hand enters the frame from the left, reaching towards the doughnuts. White, bold, sans-serif text overlays appear, first displaying 'ALL', which then changes to 'ALL-NEW FLAVORS'. The lighting is bright and even, highlighting the vibrant colors and textures of the pastries, against a soft, light background.
0:04close up mixing console adjustment
An extreme close-up shot of a section of a professional audio mixing console. The frame is filled with an array of silver faders, black knobs, and small red and green indicator lights. A light-skinned hand, adorned with a silver wedding band on the ring finger, is precisely adjusting one of the faders. The surface of the console is metallic and clean, reflecting some of the ambient light. The background is softly blurred, showing hints of the broader studio environment. The lighting is direct and focused, emphasizing the tactile interaction with the audio equipment.
0:05screen display audio daw with logo
A medium shot focuses on a computer monitor displaying an audio workstation software interface, likely Pro Tools, which shows multiple parallel tracks of colorful audio waveforms (red, green, blue, purple, yellow) indicating a complex musical arrangement. Above this main display, a smaller monitor clearly shows the vibrant Krispy Kreme logo against a light green background. The screens are brightly illuminated, contrasting with the slightly darker, out-of-focus background elements which include parts of a mixing console and studio equipment. The scene emphasizes the fusion of audio production with brand promotion.
0:06overhead donut box hand reaching
An overhead shot provides a full view of an open white Krispy Kreme box filled with a dozen assorted doughnuts, resting on a warm, polished wooden table. The doughnuts are varied, showcasing different glazes, icings, and toppings like chocolate, sprinkles, peanut crumble, and powdered sugar. The Krispy Kreme logo is visible on the side of the box. A light-skinned hand enters the frame from the right side, its fingers gently poised above the doughnuts as if about to pick one up. The lighting is soft and even, highlighting the freshness and visual appeal of the doughnuts. The wooden table provides a natural and inviting backdrop.
0:09recording studio performance text evolution
A medium wide shot captures a Black man vigorously singing into a large condenser microphone in a professional recording studio. He is standing, leaning slightly into the mic, his body animated by his performance. He is dressed in a black fedora, a maroon satin bomber jacket, and black cargo pants, with black and gold headphones around his neck. Behind him, a complex audio mixing console with numerous controls fills the mid-ground. In the background, computer monitors display audio waveform software and a prominently featured Krispy Kreme logo. The studio is well-lit with ambient light, creating a dynamic and professional setting. White, bold, sans-serif text overlays transition throughout the shot, initially reading 'THIS IS HOW WE DOZEN' and then changing to 'MORE WAYS TO DOZEN' as the video concludes.
