An expansive aerial wide shot captures the vibrant cityscape of Miami Beach under a slightly overcast sky. The camera slowly zooms out, revealing a dense residential area with numerous palm trees and low-rise buildings with diverse roof colors, predominantly terracotta. In the mid-ground, a serene body of water, likely a bay, separates the residential zone from a distant skyline of modern high-rise buildings and skyscrapers, signifying the urban core. The overall color palette is dominated by the lush greens of vegetation, the muted blues of the water, and the varied architectural whites and browns of the buildings. "MIAMIBEACH" text is subtly overlaid in white in the bottom right corner of the frame.
0:02street traffic cars A dynamic medium shot shows an urban street intersection on a bright, sunny day. The camera is positioned low, capturing the perspective of a passing car. Overhead, traffic lights hang, some displaying red, others green. Street signs, "SHEATON DR / PINE TREE DR" and "26 STREET", are clearly visible. Cars are moving from right to left across the frame, creating a sense of motion. Lush green trees and foliage line the sidewalks. The sky is bright blue with scattered white clouds. The asphalt road has clear white markings. In the bottom right corner, "MIAMIBEACH" text is subtly overlaid in white.
0:03women walking sidewalk A medium shot captures two young women walking side-by-side on a sunny street. They are walking away from the camera, with the first woman (blonde hair) looking down at her phone, while the second woman (dark hair with blue streaks) looks forward. The background features lush green hedges, light-colored buildings with vertical columns, and palm trees under a bright blue sky. The lighting is natural and bright, casting soft shadows. The overall mood is casual and relaxed. In the bottom right corner, "MIAMIBEACH" text is subtly overlaid in white.
0:04manhole cover discovery A medium wide shot shows the two young women pausing in a crosswalk on a sunny street. The blonde woman, still looking at her phone, is about to step on a dangerously loose manhole cover. The woman with blue streaks quickly reaches out to stop her, signaling danger. The street is asphalt with white crosswalk lines. In the background, green hedges, tall white buildings, and distant cars are visible. The bright sunlight creates clear shadows. The action conveys a sense of immediate danger averted, leading to a "problem setup." "MIAMIBEACH" text is subtly overlaid in white in the bottom right corner of the frame.
0:06woman on phone close up A close-up shot focuses on the blonde woman from the previous scenes. She is walking forward, looking intently at her smartphone held in both hands. Her long blonde hair, parted on the side, falls around her face. She is wearing a light blue, long-sleeved shirt with a v-neck and small silver embellishments. A black smartwatch is visible on her left wrist. She is completely absorbed in her phone, with a focused yet neutral expression. The background is blurred, showing green hedges and the light-colored building, implying an outdoor urban setting on a sunny day.
0:08woman blue streaks close up A close-up shot focuses on the woman with blue streaks in her hair, from a slightly low angle. She looks directly towards the camera, then to the side, with a slight, curious smile. Her long dark hair with noticeable blue highlights frames her face. She wears sunglasses on top of her head and small purple earrings. Her black top has a boat neckline. The background is blurred, showing green trees and a distant white building under a bright blue sky, indicating an outdoor, sunny environment.
0:09app discussion street A medium shot shows the two women standing on a sunlit crosswalk, next to the raised manhole cover. The blonde woman holds her smartphone, demonstrating something to the woman with blue streaks. She is actively talking and gesturing with her free hand, explaining the app. The woman with blue streaks is listening intently, looking at her friend. The background features green hedges, a modern white building, and cars driving in the distance. The sunlight is bright, creating clear shadows. The scene highlights the "solution reveal" as the app is introduced. "MIAMIBEACH" text is subtly overlaid in white in the bottom right corner of the frame.
0:13woman explaining app close up A close-up shot of the blonde woman, talking and gesturing with her right hand, holding her smartphone in her left. She is explaining the benefits and features of the app with an enthusiastic and confident expression. Her blonde hair is well-lit by the sun, and she wears a light blue blouse with silver studs. The background is blurred but shows green foliage and a light-colored building, indicating an outdoor setting. This is a clear "feature breakdown" moment.
0:17report concern app demo split A dynamic split screen scene. On the left, a medium close-up shot of the blonde woman's hands holding her smartphone. Her phone case is sparkly, and she has a blue and white PopSocket. A blue rectangular graphic with white text "Report a concern" overlays the upper left. On the right, a floating animated smartphone screen displays a grid of app icons, then transitions to a loading screen for the "MiamiBeach" app. The background for the woman's hands is blurred green foliage.
0:19manhole app interface split A split screen shot with a low-angle perspective. On the left, an open, dislodged manhole cover lies on an asphalt road in an urban environment, with blurred cars in the background. On the right, a floating animated smartphone displays the "MiamiBeach" app interface. The app shows a main menu with options like "Trolley," "Mayor's Office," "City Hall," "Payments," "Events," "News and Information," and "MBTV." A blue circular icon with a white hand cursor taps the "Report a Concern" option at the top of the app screen. The background is bright pink on the right side behind the phone, providing high contrast.
0:24sign in app demo split A split screen shot. On the left, a medium close-up of the blonde woman's hands holding her smartphone, identical to scene 9. A blue rectangular graphic with white text "Sign in" overlays the upper left. On the right, a floating animated smartphone screen shows a long scrolling list of "related issues" within the "MiamiBeach" app, such as "Right-of-Way Landscape Issues," "Streets and Roadways Issues," and "Transportation Issues." The background for the woman's hands is blurred green foliage.
0:26utility truck app report split A split screen shot. On the left, a low-angle shot of a large white utility truck, possibly a street sweeper or sewer maintenance vehicle, with visible equipment and hoses. The truck is positioned on an asphalt road next to a manhole cover. The right side shows a floating animated smartphone displaying a map interface within the "MiamiBeach" app, indicating a location and a form to submit a request/complaint, which includes a small image of a manhole cover and fields for description. The background is bright pink on the right side.
0:28public works worker scene A medium shot captures a male public works employee exiting the large white utility truck. He is wearing an orange high-visibility vest over a grey long-sleeved shirt, dark pants, sunglasses, and gloves, holding a tool. He steps down from the truck and walks towards the camera. The truck prominently displays "MIAMIBEACH PUBLIC WORKS" branding and a "CERTIFIED CLEAN IDLE ENGINE" sticker. Palm trees and a speed limit sign are visible in the background under a clear blue sky. This scene provides "proof point" that reporting works.
0:30payments feature split A split screen shot. On the left, a close-up of several credit cards (Visa and Mastercard) stacked on top of each other, slightly blurred, suggesting financial transactions. The golden color of the chip on one card is prominent. On the right, a floating animated smartphone displays the "MiamiBeach" app's main menu, with the "Payments" option highlighted in pink. The background on the right is bright pink.
0:32events feature split A split screen shot. On the left, a dynamic wide shot captures a live concert with a band performing on a brightly lit stage, bathed in green and purple stage lights. Numerous people are gathered in the audience, enjoying the event. On the right, a floating animated smartphone displays the "MiamiBeach" app's main menu, with the "Events" option highlighted in pink. The background on the right is bright pink.
0:35mbtv feature split A split screen shot. On the left, a sunny beach scene with a colorful blue and yellow lifeguard stand in the background. In the foreground, a person is relaxing on a striped beach towel, and a young child in swim shorts is playing in the sand. People are walking on the sandy beach under a bright sky. A logo "mb TV MIAMI BEACH" is visible in the top left. On the right, a floating animated smartphone displays the "MiamiBeach" app's main menu, with the "MBTV" option highlighted in pink. The background on the right is bright pink.
0:37beach conditions feature split A split screen shot. On the left, a medium shot of a vibrant yellow and orange striped lifeguard hut under a bright blue sky. A green flag, signifying calm conditions, is flying prominently from a pole next to the hut. A lifeguard is visible inside the hut's window, looking out. On the right, a floating animated smartphone displays the "MiamiBeach" app's main menu, with the "News and Information" option (implicitly covering beach conditions) highlighted in pink. The background on the right is bright pink.
0:39walking feet pavers A low-angle close-up shot focuses on the feet of two women walking side-by-side on light-colored concrete pavers. One woman wears black slip-on flats, and the other wears black open-toed block-heel sandals with a thin ankle strap and an aqua-colored anklet. The shadows are sharp, indicating bright sunlight. The camera pans slightly to follow their movement.
0:40trolley stop wide A wide shot captures the two young women standing on a sidewalk next to a blue public transportation sign (likely a trolley stop). The blonde woman is looking at her phone, while the woman with blue streaks looks at her. They are surrounded by lush green grass, tall palm trees, and a colorful mural on a building in the background. A man on an electric scooter is visible in the distance. The overall setting is sunny and urban, with clear blue skies. The "MIAMIBEACH" text is subtly overlaid in white in the bottom right corner.
0:45trolley tracking app close up A medium close-up shot of the two women standing by the trolley stop sign. The blonde woman holds her smartphone, smiling and pointing to something on the screen, excitedly showing it to her friend. The woman with blue streaks looks at the phone and then back at her friend, appearing impressed and engaged. The trolley stop sign, a blue circular sign with white text and a map, is visible behind them. Tall palm trees, green grass, and sunlight create a bright, inviting atmosphere. The "MIAMIBEACH" text is subtly overlaid in white in the bottom right corner. This scene demonstrates a new app feature.
0:52end card app download A vibrant animated end card transitions into view. The background is split diagonally, with light blue on the left and bright pink on the right. Large white text in the center reads "Download the New Miami Beach Gov App! The City of Miami Beach at your fingertips." On the right, a floating animated smartphone displays the "MB GOV" app icon and "Download on Google Play" and "Download on the App Store" buttons. On the left, several yellow checkmarks indicate key features: "Report a concern," "Track the trolley," "View city events," "Watch MBTV," and "Make Payments." The overall design is clean, colorful, and emphasizes the app's utility.
