0:00reaction shot text overlay
A medium close-up shot captures a young Black woman with voluminous, tightly curled dark hair styled high on her head. She is directly facing the camera with an open-mouthed, highly excited, and joyful expression. Her right hand is raised, palm facing the camera, prominently displaying her fingers adorned with light blue nail polish. She wears a button-down plaid shirt in shades of mustard yellow and light blue, over a dark undershirt, and a thin gold chain necklace. The background reveals a brightly lit, clean kitchen with white upper cabinets and a light-colored countertop. The lighting is bright and even, seemingly coming from overhead, creating a fresh atmosphere. White text overlay in a sans-serif font reads: 'Cookie sammy hack is next level genius imo...'. The camera remains static throughout this expressive opening shot.
0:02host talking preparing
A medium close-up shot features the same young Black woman, now looking downwards and slightly to the left, with a more contemplative and subdued expression. Her mouth is slightly open, suggesting she is speaking, explaining a process, or sharing information with the viewer. Her right hand makes a small, precise gesture near her waist, contributing to the communicative feel of the shot. The background remains the bright, clean kitchen with white upper cabinets and a light-colored countertop. The overall lighting is consistent with the previous scene, bright and even, casting minimal shadows and creating a fresh atmosphere. No text overlay is present in this specific segment, allowing focus on her verbal delivery. The camera remains static throughout the shot.
0:03cookie reveal in box
An overhead close-up shot looks directly down into a rectangular light pink cardboard box, which is held open. Inside the box, a single large, round cookie is prominently displayed. The cookie features a light-colored, creamy frosting generously spread on top, which is then adorned with an assortment of mini dark chocolate chips and small, irregularly shaped caramel-colored chunks. The inner flap of the box is visible, clearly showing the brand name 'crumbl.' written in white. A female hand, featuring light blue nail polish, is partially visible at the very top of the frame, gently holding the box open. The background is softly out of focus, suggesting a clean, light surface beneath. The lighting is bright and direct, casting a gentle glow on the cookie and emphasizing its appetizing details. The camera maintains a static position.
0:04host presenting cookie
A medium close-up shot captures the young Black woman, now holding the large, elaborately decorated cookie confidently in both hands, presenting it directly towards the camera. She looks straight into the lens, actively speaking to the audience, with a visibly proud and excited expression. The cookie, with its decadent creamy frosting and numerous chocolate chips and caramel toppings, is held prominently in the foreground, creating a slight depth of field that subtly blurs her hands as they support the treat. The background is the familiar brightly lit kitchen, featuring clean white cabinets and a light-colored countertop, suggesting a home setting. Her face is well-lit, and the cookie is clearly the focal point, inviting the viewer to appreciate its details. The camera remains static, capturing her presentation clearly.
0:06cookie preparation step 1
A tight close-up shot, primarily focusing on the large, round cookie as it is held horizontally by the woman's hands. Her face, positioned in the upper background, is slightly out of focus, indicating a shift in attention to the product. She looks intently downwards at the cookie, her expression conveying careful concentration. Her hands, adorned with vibrant light blue nail polish, delicately grip the cookie, preparing for the next step. A clear white text overlay appears in the lower third of the frame, instructing: 'Break your cookie in half'. The background shows the bright, diffused light of the kitchen, now softly blurred to emphasize the foreground action. The lighting is soft and even, highlighting the texture of the cookie and the careful movement of her hands. The camera is static.
0:08cookie preparation step 2
A close-up shot, directly focusing on the woman's hands as she first breaks the cookie in half with a deliberate motion, and then skillfully places one half directly on top of the other, transforming it into a thick, layered cookie sandwich. Her face is still visible in the blurred background, looking down and intently observing her hands' precise movements. The hands, with their distinctive light blue nail polish, are central to the action, demonstrating each step clearly. White text overlays sequentially appear in the lower third of the frame: first 'Put them on top of each other' and then 'Look how yummy!!!', emphasizing the process and the delicious outcome. The kitchen background remains softly blurred and brightly lit, ensuring all attention is on the cookie transformation. The camera maintains a static position.
0:11eating cookie sandwich
A medium close-up shot captures the young Black woman in the act of enjoying her creation. She holds the newly formed, thick cookie sandwich in one hand and the light pink Crumbl box in the other, both positioned at eye level. She brings the cookie sandwich to her mouth and takes a large, satisfying bite, her eyes momentarily closing in apparent enjoyment and anticipation. Her voluminous curly hair frames her face, and her plaid shirt adds to the casual, at-home atmosphere. The bright kitchen background with white cabinets is clearly visible behind her. The lighting is consistent, bright, and highlights her actions, making the cookie and her expression of delight stand out. The camera maintains a static position.
0:13reaction to taste
A medium close-up shot shows the young Black woman, her eyes closed in an expression of intense pleasure and deep satisfaction, clearly savoring the taste of the cookie. Her head is tilted slightly back, and her hands are raised on either side of her face, palms slightly open with fingers gently curled, as if emphasizing the deliciousness or being overwhelmed by it. White text overlay in a sans-serif font appears in the lower third of the frame, exclaiming: 'Omggg it's so good โจ'. The background remains the same brightly lit kitchen with its white cabinets, maintaining a clean and inviting aesthetic. The lighting is bright and even, casting soft shadows that enhance her features and expressive pose. The camera is static, capturing her full reaction.