0:00picking supplements shelf The scene opens with a close-up shot of a pair of hands (presumably female) reaching for and adjusting various supplement containers on a light wooden shelf. The shelf is positioned against a backsplash of dark teal, hexagonal tiles. Above the shelf, more glass jars, one filled with coffee beans, are visible on a higher shelf, indicating a kitchen or pantry setting. The lighting is bright and even, highlighting the products. The hands carefully pick up a dark blue container labeled "So lean & so clean Daily Superfood Plant Protein," then replace it and pick up a white container labeled "Momentous Creatine Muscle Performance & Cognitive," and finally a teal box labeled "CYMBIOTIKA Liposomal Glutathione." The text overlay "LOOKING FOR VITAMINS AND SUPPLEMENTS YOU CAN TRUST? Grove has you covered" appears at the bottom of the screen, with "LOOKING FOR VITAMINS" on the first container, and "AND SUPPLEMENTS YOU CAN TRUST? Grove has you covered" appearing as the hands swap containers.
0:03product showcase shelf This scene is a fast-paced montage of close-up shots showcasing various supplement bottles and boxes, all arranged neatly on a clear glass shelf within what appears to be a medicine cabinet or display unit. The background is brightly lit, almost white, with reflections of other products visible, suggesting a mirrored or glass interior. The camera focuses on hands picking up and presenting individual products. The first product shown is a white bottle labeled "THORNE D-5,000 Dietary Supplement," with the "THORNE" logo appearing briefly as a graphic overlay. Next, a pink jar labeled "8 GREENS Greens Gummies" is shown, with the "8 GREENS" logo appearing as an overlay. Finally, a small brown glass dropper bottle labeled "MARY RUTH'S ORGANIC IODINE Liquid Drops" is presented, with the "MARY RUTH'S" logo also appearing as an overlay. The text overlay "GROVE ONLY CARRIES VITAMINS AND SUPPLEMENTS THAT MEET STRICT INGREDIENT STANDARDS" is present at the bottom of the frame, with sections appearing as new products are shown. The overall lighting is bright and clean.
0:08ingredient standards explainer This scene is a clean, minimalist motion graphic explainer on a plain white background. It features two illustrated product bottles, one brown and one white with a red label, surrounded by small, pill-like shapes, all rendered in a flat, vector art style. The top section reads "No unnecessary extras" with subtext "Free from artificial dyes, talc, titanium dioxide, and magnesium stearate." Below this, the second illustration accompanies the text "Vetted for ingredient integrity" and "No artificial colors, flavors, or phthalates — all common in mainstream products." Bold, capitalized text overlays appear sequentially at the bottom: "THAT MEANS NO", then "UNNECESSARY FILLERS", followed by "NO PHTHALATES AND", and finally "NO ARTIFICIAL DYES". The overall color palette is light and airy, with soft greens, browns, and whites dominating. The graphic elements subtly animate into place.
0:11kitchen routine and cta The scene is a wide shot of a bright, modern kitchen. A woman with dark hair tied back in a bun, wearing an orange-brown short-sleeved collared shirt and dark pants, is standing at a white countertop. She is facing away from the camera, reaching for a container on a wooden shelf above the counter. The kitchen features dark teal hexagonal tiles as a backsplash, and open wooden shelving adorned with various items like glass cups, plants, and other supplement containers. A large, dark circular pendant light hangs overhead. The camera is positioned slightly above eye level, looking down into the kitchen. The woman then turns to the sink, fills a glass with water, and proceeds to mix powder from a white container into the glass. The text overlay "LIFE'S BUSY ENOUGH WITHOUT HAVING TO WORRY ABOUT WHAT'S IN YOUR PRODUCTS." appears first, then transitions to "BUILD A WELLNESS ROUTINE YOU CAN TRUST WITH GROVE." As she stirs the drink, the Grove Collaborative logo appears in the center of the screen, followed by the text "Your home, healthier." and then "Save more as a Green Rewards VIP". The lighting is natural and bright, coming from a window on the left.
