0:00Evo store exterior
The scene opens with an upward-angled medium shot of the exterior of the 'evo' store in Salt Lake City, against a clear, bright blue sky with a few wispy clouds. The building has a modern industrial aesthetic with a red-brick facade and black metal detailing. The 'evo' logo, a stylized crown above the word 'evo', is prominently displayed in white on a black horizontal sign, next to 'EVO HOTEL' and 'THE BOULDERING PROJECT' logos. String lights are visible under a black awning above the entrance. The lighting is natural and bright, indicating daylight. Below, part of the building's base is visible with hints of green foliage decorations. White text overlay on the bottom reads 'Come with me to get a fresh kit at evo in Salt Lake City!'.
0:01entering store
A medium wide shot from inside the store shows a woman with long, dark hair walking into the 'evo' retail space through a glass door. She is wearing a black long-sleeved shirt and dark pants. The store interior is brightly lit with overhead lights, revealing racks of colorful clothing, a snowboard display, and a wall with street art graffiti. The floor is concrete, and the ceiling features exposed wooden beams. A white A-frame sign with colorful graphics stands outside the door. White text overlay remains visible at the bottom of the screen, stating 'Come with me to get a fresh kit at evo in Salt Lake City!'. The overall atmosphere is inviting and modern.
0:02talking about kit
A medium close-up shot focuses on the woman inside the store. She stands near a clothing rack, holding up a bright yellow jacket. The background shows blurred racks of clothing and the store's rustic-industrial aesthetic with exposed brick and wooden beams. The lighting is warm and even. She looks directly at the camera, smiling, and speaks. The text overlay updates to 'New city, new kit, and'. The dominant colors are the black of her outfit, the yellow jacket, and the natural wood tones of the store.
0:04browsing jackets
The camera follows the woman from behind as she moves along a clothing rack filled with various winter jackets, primarily in darker tones like black and gray. She is actively browsing, her hands sifting through the garments. The store environment features exposed brick walls and high ceilings with industrial-style lighting. In the background, other clothing racks and blurred store displays are visible, including a large '2' painted on a pillar. The text overlay continues, stating 'we are immediately going to Brighton Resort to test it out!'. The lighting is bright and even, highlighting the textures of the clothes.
0:06trying on jacket 1
The woman is now facing the camera, trying on a multi-colored winter jacket that is primarily light green/grey with black and white accents. She smiles and adjusts the jacket, demonstrating its fit. The background is a retail space with clothing racks behind her and an exposed brick wall. A large white number '2' is visible on a pillar in the mid-ground. The lighting is bright and overhead, casting soft shadows. The overall color palette includes muted greens, blacks, whites, and the warm tones of the brick, creating a functional yet stylish atmosphere. The text overlay reads 'we are immediately going to Brighton Resort to test it out!'.
0:07gore tex tag closeup
A close-up shot focuses on a 'GORE-TEX PRODUCTS' tag hanging from a garment. The tag is predominantly black with white text, highlighting its waterproof guarantee. A small 'GORE' logo is also visible. The background is blurred, showing hints of pink fabric from another garment. The lighting is soft and even, allowing for clear readability of the text. The tag emphasizes the high quality and technical features of the clothing. The text overlay states 'I'm a border so I like my kits a little bit baggier!'.
0:08gore tex sleeve logo
A tight close-up shot captures the 'GORE-TEX' logo, in white text and a diamond symbol, stitched vertically on the sleeve of a black winter jacket. The fabric appears durable and technical. The background is intentionally blurred, showing other dark garments on a rack. The lighting is direct, creating a slight sheen on the fabric and making the logo stand out clearly. This shot emphasizes the brand and material quality. The text overlay continues: 'I'm a border so I like my kits a little bit baggier!'.
0:09browsing jackets 2
The scene returns to a medium shot of the woman from the side, as she continues to browse through a rack of various GORE-TEX jackets. She wears her black long-sleeved top and dark pants. The jackets on the rack are colorful, including black, grey, and blue. The store's interior with exposed brick and wooden beams remains in the background, along with a large '2' on a pillar. She is focused on examining the jackets. The text overlay changes to 'I got to try on a bunch of GORE-TEX jackets like The North Face,'. The lighting is bright and even, allowing for clear visibility of the clothing details.
0:10gore tex pink sleeve
A close-up shot of a bright pink sleeve of a winter jacket, featuring the white 'GORE-TEX' logo and diamond symbol. The fabric has a crisp, technical appearance. The background is blurred, showing other jackets in various colors and a price tag. This detail shot emphasizes the variety of colors and brands available, all utilizing the GORE-TEX technology. The lighting is well-balanced. The text overlay continues, 'I got to try on a bunch of GORE-TEX jackets like The North Face,'.
0:11trying on burton jacket
The woman is seen in a medium shot, trying on a vibrant blue Burton brand winter jacket. She's adjusting the collar and pockets, looking at her reflection or around the store with a smile. The jacket has a relaxed, slightly baggy fit. The background shows blurred clothing racks and the store's rustic interior with brick walls. The lighting is bright and soft. The text overlay reads 'Burton, Arc'teryx,'. The blue of the jacket stands out against her dark clothes and the warm tones of the store.
0:13jackets on rack
A medium shot captures a full rack of diverse winter jackets from various brands, hanging neatly on wooden hangers. The jackets showcase a range of colors including black, dark green, muted yellow, white, blue, and a dusty rose. Many sleeves feature visible 'GORE-TEX' logos. The background is blurred, showing a hint of the store's wooden ceiling and brick walls. The lighting is even and bright. The text overlay continues, 'Mountain Hardware,'. This shot highlights the extensive selection of high-quality outerwear available in the store.
0:14evo neon sign
A wide shot of a section of the 'evo' store features a prominent, bright green neon 'evo' logo on a white wall. Below the sign is a wooden counter with a cash register and various accessories, including a golden angel figurine. Above the counter, an industrial-style mezzanine area with metal railing is visible, with snowboards hanging on a wall. The store's exposed brick walls and wooden beam ceiling contribute to its modern industrial aesthetic. The lighting is a mix of natural light from unseen windows and overhead artificial lighting. The text overlay reads, 'and a ton of other brands to see just what I needed'.
0:15hands browsing jackets
A medium close-up shot focuses on a person's hands browsing through several winter jackets on a clothing rack. The hands, likely belonging to the female subject, carefully inspect a white jacket with a black label, then move on to other garments in muted colors like dusty pink, blue, and black. The fabric textures appear rugged and durable. The background is blurred, showing other clothing on the rack. The lighting is soft and even, highlighting the details of the jackets and the smooth movement of the hands. The text overlay states 'and a ton of other brands to see just what I needed'.
0:17trying on dark jacket full body
A full-body shot shows the woman trying on a sleek, dark gray winter jacket and matching dark gray pants. She stands confidently, adjusting the jacket and looking around. The jacket has a modern, minimalist design with visible zippers and pockets. In the background, clothing racks with a variety of colorful jackets create a retail backdrop. The floor is concrete, and the exposed brick walls contribute to the store's aesthetic. The lighting is bright and even, showcasing the details of the outfit. The text overlay finishes the previous sentence: 'for this season!'.
0:19adjusting dark jacket
A medium close-up shot of the woman shows her adjusting the dark gray winter jacket she is wearing. She is seen from the chest up, with her long, dark hair visible. She appears to be checking the fit or features of the jacket. The background is blurred, showing more clothing racks. The lighting is soft and even, emphasizing her facial expression and the texture of the jacket. She is smiling faintly, appearing content with the garment. The text overlay remains 'for this season!'.
0:20gore tex tag on dark jacket
A close-up shot focuses on the 'GORE-TEX PRODUCTS PRO' tag, indicating a higher performance level, hanging from the dark gray winter jacket. The tag is black and white, clearly displaying the brand information and the 'PRO' designation. The background is blurred, showing the dark fabric of the jacket and hints of other garments on the rack. This shot specifically highlights the technical features of the chosen jacket. The lighting is bright and direct, ensuring the text on the tag is legible. The text overlay is not visible in this shot, but implies a continuation of the brand showcases.
0:22trying on blue grey jacket
A medium close-up shot shows the woman trying on a new multi-paneled winter jacket, featuring shades of dusty blue, light grey, and black. She smiles and looks towards the camera, seemingly talking or posing. Her long, dark hair flows over the shoulders of the jacket. The background is blurred, revealing more clothing racks and the industrial aesthetic of the store. The lighting is warm and bright. The text overlay reads 'I'm stoked about what I got so let's go test it out!'. She appears very happy and excited about this particular jacket.
0:24pointing at gore tex logo
A medium close-up shot focuses on the woman's arm, now wearing the blue and grey winter jacket. Her hand points to the white 'GORE-TEX' logo and diamond symbol prominently displayed on the sleeve. The jacket fabric appears technical and durable. The background is blurred, showing other colorful jackets on a rack. The lighting is bright and direct, making the logo stand out. The text overlay remains 'I'm stoked about what I got so let's go test it out!'. This shot directly highlights the GORE-TEX feature of her chosen outfit.
0:25adjusting blue grey hood
The woman is captured in a medium close-up, adjusting the hood of her blue and grey winter jacket. She looks up with a contented smile, her long hair draped over her shoulders and the jacket. The background remains blurred with clothing racks and the store's interior. The lighting is soft and warm. The text overlay continues: 'I'm stoked about what I got so let's go test it out!'. Her actions imply comfort and satisfaction with the jacket's design and fit.
0:26holding up new jacket
The woman holds up her newly chosen multi-paneled winter jacket, in shades of blue, light grey, and black, on a hanger. She stands to the side of the frame, showcasing the jacket. The background features a long clothing rack filled with other winter garments, extending into the depth of the store. The store's interior, with its industrial-style lighting and brick walls, is visible. The lighting is bright and even, highlighting the jacket's colors and design. The text overlay states 'I'm stoked about what I got so let's go test it out!'.
0:27putting jacket back
The woman, still wearing her black long-sleeved shirt and dark pants, is seen from the side as she carefully places the blue and grey winter jacket back onto a clothing rack. She is surrounded by a diverse selection of other jackets, all neatly arranged. The background is blurred, showing the vast inventory of the store. The lighting is bright and even. This brief action signifies the completion of her browsing or perhaps making a final selection.
0:28at checkout
The woman is seen from a medium shot, walking towards the camera carrying a green and white 'evo' shopping bag. She has a broad smile, indicating satisfaction with her purchases. She approaches a checkout counter where a store employee, also smiling, stands behind a register. The neon green 'evo' sign is visible on the wall behind them. The store's industrial design with exposed brick and wooden ceiling beams provides the backdrop. The lighting is bright and welcoming. The overall atmosphere is positive and celebratory of the shopping experience.
0:29getting ready snow
A medium shot frames the woman in a snowy, outdoor environment, likely a mountain resort. She is fully geared up in her new blue, grey, and black winter jacket, black snow pants, a gray beanie, and a ski helmet with reflective goggles pushed up. She is zipping up her jacket, looking at the camera with a bright, enthusiastic smile. The background is blurred, showing snow-covered trees and a vast white landscape under a bright, overcast sky. The overall color palette is cool with blues, greys, and whites, reflecting the winter scene. Her positive expression hints at excitement for snowboarding.
0:31walking with snowboard side
A medium shot captures the woman walking from left to right across a snow-covered landscape, holding a black and white snowboard under her arm. She is wearing the same blue, grey, and black winter jacket, black snow pants, helmet, and goggles. She looks forward with a determined yet happy expression. The background consists of snow-covered terrain and distant evergreen trees under a bright, overcast sky. The lighting is soft and even. Her movement is purposeful, suggesting she's heading towards the slopes. The colors are predominantly cool whites, blues, and greens.
0:32snowboarding sunny
A low-angle, dynamic shot captures the woman snowboarding down a pristine, snow-covered slope on a bright, sunny day. The camera is positioned in front of her, slightly below, emphasizing her speed and the vastness of the mountain. She is carving through the snow, creating a spray behind her, while leaning into the turn. Her helmet and goggles reflect the bright sun, creating a strong lens flare. Distant evergreen trees and a clear blue sky are visible in the background. The lighting is strong and contrasty. The colors are bright white snow, deep blue sky, and the blues, greys, and blacks of her gear. The overall mood is exhilarating and adventurous.
0:33snowboarding cloudy
A dynamic low-angle shot shows the woman snowboarding down a snow-covered slope, similar to the previous scene, but under a partly cloudy sky. The camera tracks her from a low perspective, as she carves a turn, kicking up a significant spray of snow. The lighting is softer than the previous sunny scene, creating a diffused, bright environment. In the background, snow-covered evergreens line the edges of the slope, and the cloudy sky dominates the upper frame. She is wearing her full snowboard gear. The colors are cool tones of white, grey, and the blues/blacks of her outfit, conveying a sense of speed and freedom.
0:38walking with snowboard smile
A medium shot captures the woman walking away from the camera in a snow-covered landscape, holding her black and white snowboard. She turns her head back to look at the camera, flashing a wide, joyful smile. She is wearing her complete snowboard outfit: the blue, grey, and black jacket, black snow pants, helmet, and goggles, with her gray beanie peeking out. A tall evergreen tree is visible in the background, along with distant snow-covered hills and a bright, overcast sky. The lighting is soft and natural. Her cheerful expression reinforces the positive experience of her snowboarding adventure. The colors are cool and natural, dominated by whites, greens, and blues.
