0:00text overlay on wood
A high-angle, medium shot looking down at a light-colored wooden table surface. The wooden surface has a visible, subtle grain running horizontally across the frame. In the upper left quadrant, a folded white linen napkin or cloth with faint light gray stripes is placed, its corner extending diagonally towards the center of the frame. Dominantly, centered on the screen, is the white text "save time" in a clean sans-serif font. The lighting is soft and even, suggesting an indoor setting with diffused light, casting no harsh shadows. The overall color palette is warm and natural, dominated by the light brown of the wood and the off-white of the cloth and text, creating a calm and inviting atmosphere. The composition is simple and minimalist.
0:00food tray reveal
A dynamic, close-up shot from a slightly elevated angle, looking down into a silver baking tray filled with a freshly cooked meal. The tray contains several pieces of golden-brown, crispy-skinned chicken, roasted golden potato wedges, and vibrant green broccoli florets, all appearing slightly glistening with a savory glaze. The food is evenly distributed and looks appealing. In the lower right foreground, a hand with a light skin tone, partially covered by a white, textured kitchen cloth (likely an oven mitt or towel), is seen actively pulling away from the tray, as if revealing the hot meal or removing it from a surface. The background is softly blurred, hinting at a kitchen counter or table. The lighting is warm and inviting, emphasizing the rich textures and appealing colors of the food. The dominant colors are golden brown from the chicken and potatoes, bright green from the broccoli, and the metallic silver of the tray, contrasted with the white cloth. The camera has a slight handheld feel, moving subtly in sync with the hand's action, creating a sense of immediacy.
0:02smartphone app display
A medium shot of a person holding a black smartphone with both hands, displaying the Wegmans grocery app. The phone is held slightly angled towards the viewer, occupying the central focus of the frame. The app screen shows a recipe for 'Sheet Pan Chicken' with an attractive, high-quality image of the cooked dish at the top. Below the image, clear sections for 'Ingredients' and 'Directions' are visible, with the 'Ingredients' tab highlighted in red. A partial list of ingredients, including '24 oz baby gold potatoes halved,' '2 tbsp organic extra virgin olive oil divided,' '6 whole boneless skinless chicken thighs,' '2 tbsp sherry cooking wine,' '3 tbsp Organic Italian Marinade,' '3 tbsp grated parmesan cheese,' and '1 whole broccoli crown' are legible. A 'Servings: 6' dropdown and a prominent red 'Shop' button are also visible. A thumb with a light skin tone is seen actively tapping the 'Shop' button on the screen. The background is a softly blurred light wooden surface, with a hint of a green houseplant visible on the left side, adding a subtle natural element. The lighting is soft and even, ensuring the screen content is clearly visible without glare. The primary color palette includes the white and black of the app interface, the vibrant colors of the food image, contrasted with the warm brown of the wood and the green of the plant.
0:04app advertisement screen
A static, full-screen digital advertisement for the "Wegmans app happy." The background is a plain, solid light gray color. Centered prominently on the screen is the black "Wegmans" logo text. Directly beneath it, the phrase "app happy" is displayed; "app" is in black text, while "happy" is rendered in a vibrant, rainbow-gradient color scheme (pink, orange, yellow, green, blue, purple). Above and slightly to the left of the "app happy" text is a square app icon featuring a stylized, colorful floral design (resembling a rose or a swirl of colors) encased within a thin black outline. Below this main logo and text, in a distinct magenta color, is the clear call to action: "download the new app." As the scene progresses, three animated emojis sequentially appear to the right of the "app happy" text: first, a red heart emoji; second, an orange smiling face with heart eyes emoji; and third, a blue thumbs-up emoji. The overall design is clean, modern, and engaging, with the colorful elements adding a cheerful and inviting mood. The typography is sans-serif, enhancing its contemporary feel.
