0:00animated text intro
The scene opens on a solid, deep navy blue background. Centered towards the top, the elegant, white, serif text 'the' is displayed. Below this, three distinct, oval-shaped buttons animate into the frame from the right side, appearing sequentially. The first button is bright yellow, featuring a white outline of a starburst icon and the white text 'new'. The second button is a vibrant red, containing a white outline of a winking emoji and the white text 'fun'. The third button is a light teal, showcasing a white outline of a gift box icon and the white text 'free'. After the buttons are in place, the large, bold white text 'Delish app!' appears directly beneath them. The overall aesthetic is clean, modern, and inviting, with a strong contrast between the dark blue background and the bright, eye-catching elements. The lighting is even and flat, typical of a graphic animation.
0:02hand opening app on phone
This is an overhead shot looking down at a person's hands holding a black smartphone over a white marble kitchen countertop. The phone is positioned in the lower-middle of the frame, held by both hands. To the top left, a small, vibrant orange pumpkin sits next to several slices of golden-brown pumpkin bread arranged on a black square plate. On the top right, two wavy-edged grey ceramic plates are stacked, with a silver fork resting on the top plate, adding to the autumnal kitchen setting. The person, wearing a green knitted sweater, has light skin and short, neatly manicured fingernails with light pink polish. Their fingers first swipe across the phone screen, which displays a blue background with various app icons, then tap on an icon. The phone screen subsequently transitions to a dark blue background with the large white 'delish' logo and smaller text 'PRESENTED BY DoorDash' beneath it. The lighting is bright and evenly diffused, illuminating the scene clearly.
0:04delish app browsing
This is a screen recording of the Delish app running on a white iPhone, presented vertically. The iPhone's black 'Dynamic Island' notch is visible at the top. The app interface is clean and visually driven, showcasing a variety of high-quality food photography. The user scrolls downwards through different sections. Initially, 'MOST WATCHED' recipes are visible, including enticing images of 'Hawaiian Shoyu Chicken' and 'Cheesecake'. Further scrolling reveals 'One-Pan Creamy Chicken & Gnocchi' and a 'VIRAL HITS' section, displaying short video snippets. These snippets feature a man with a smiling emoji over his face holding a sandwich, and close-ups of food being prepared. Each recipe listing includes its name, star rating, and preparation time. The overall color palette is rich and vibrant due to the diverse food images. The camera is static, capturing the phone's screen in its entirety.
0:08animated text call to action
The screen is completely filled with a solid, deep navy blue background. In the center of the frame, white text appears, stating: '10,000+ easy recipes with new ideas every day.' The font used is an elegant, modern serif, giving a sophisticated yet approachable feel. The text itself appears as a single, cohesive block, smoothly materializing on the screen without any dramatic animation or effects. The lighting is uniform and flat across the entire frame, which enhances the strong contrast between the pristine white text and the rich, dark blue background. The scene conveys a clear, informative message, emphasizing the app's extensive content and daily updates in a visually calm and appealing manner.
0:09delish app search function
This scene is a screen recording of the Delish app interface displayed on a white iPhone, held in a vertical orientation. The top of the screen features a search bar that initially prompts 'What are you hungry for?', accompanied by a microphone icon. Below this, the screen is filled with a grid of diverse and appealing food images, showcasing dishes such as s'mores stacks, roasted chicken with vegetables, various savory appetizers, a colorful charcuterie board, and pink dessert squares. A finger then appears, tapping into the search bar and typing the word 'Chicken'. The interface smoothly transitions to a results page, displaying '2460 results for Chicken' at the top, along with filter options like 'Best Match' and 'Nut-Free'. Below this, categories such as 'RECIPES YOU SAVED' and 'EDITORS' FAVORITES' are presented, featuring numerous chicken recipes like 'Caprese Stuffed Chicken' and 'Mushroom Chicken Scallopini,' each with an attractive image, user ratings, and preparation time. The camera remains static, exclusively focusing on the dynamic content of the phone screen.
0:12final call to action
The scene begins with a solid, deep navy blue background. The white word 'dish' is centered on the screen, rendered in the same elegant serif font seen in previous text segments. This word then smoothly transforms. The 'd' detaches and enlarges, becoming a prominent white lowercase 'd' contained within a rounded square icon, which is a slightly lighter, more vibrant shade of blue than the background. Directly below this newly formed icon, the white text 'Download for' appears, followed by 'free!' on a new line. The animation is fluid and visually appealing, emphasizing the brand's identity and encouraging user action. The lighting is consistent and even, creating a strong visual impact with the contrasting white elements against the rich blue background. The overall mood is conclusive and persuasive, serving as a clear call to action.
