0:00problem beard derma roller The scene opens with a very tight close-up shot focusing on the left side of a man's face, specifically his dark, curly beard. The camera is slightly angled upwards, capturing the sideburn area and jawline. A black derma roller, with its textured metal wheel visible, is being moved across the dense beard. The lighting is bright and natural, coming from the upper right, creating soft shadows under the jawline. The background is blurred, showing hints of a car interior, possibly a seatbelt or window frame. The dominant colors are the dark brown/black of the beard and derma roller, contrasted with the man's light brown skin. White text overlay reads: 'Took out a loan on a house using my beard as collateral'.
0:03patchy beard closeup This is an extreme close-up of a man's cheek and jawline, highlighting a patchy, light brown beard. The camera is angled to show the sparse hair growth, with individual strands clearly visible against the light skin. A finger with a clean, well-maintained nail gently touches the patchy area, drawing attention to it. The lighting is bright and even, suggesting natural daylight. The background is a blurred, light-colored wall or surface, keeping the focus entirely on the beard. The dominant color is the man's fair skin tone with light brown beard hair. White text overlay reads: 'If you have a patchy embarrassing beard'.
0:05unboxing box open The camera is positioned overhead, looking down into a plain brown cardboard shipping box. A pair of hands enters the frame from the bottom left, beginning to open the box. The interior of the box reveals some brown crinkled paper filler. The background is a clean, white bathroom counter with a sink basin partially visible. The lighting is bright and diffuse, creating a clean and fresh atmosphere. The dominant colors are the natural brown of the box and filler, contrasting with the white counter. White text overlay reads: 'this 5 step routine'.
0:06unboxing product display The camera maintains an overhead shot, now looking directly into the opened brown cardboard box. Inside, a neatly arranged set of Beard Club products is displayed. These include dark-colored bottles with bright yellow 'B BEARD CLUB' logos, a yellow box for a derma roller, a wooden beard brush, and a container of beard growth vitamins, all nestled in brown crinkled paper filler. The background is a clean, white bathroom counter. The lighting is bright and even, emphasizing the products. The color palette features the bold yellow and black of the product packaging against the natural brown of the box and white counter. White text overlay appears sequentially: 'this 5 step routine will cure it. It's the Ultimate Beard Growth Kit from Beard Club'.
0:09host talking head intro A medium shot of a male subject speaking directly to the camera, positioned slightly off-center to the left. He has a full, reddish-brown beard and is wearing a dark grey long-sleeved athletic shirt. His expression is confident and engaging, with a slight smile and direct eye contact. He gestures subtly with his hands. The background is a plain, light-colored wall, possibly white or light grey, with soft, even lighting that illuminates his face and upper torso. The color palette is muted, focusing on the dark grey shirt and the natural tones of his skin and beard. White text overlay reads: 'It'll take your beard from'.
0:10host reaction shot A close-up shot of the same male subject, now touching his beard with his right hand, which is heavily tattooed with dark, intricate designs on the knuckles and back of the hand. He is smiling widely, eyes sparkling, conveying a playful and confident mood. His reddish-brown beard is neatly trimmed. The lighting is still soft and even, highlighting his features. The background remains a plain, light-colored wall. The color palette is dominated by his fair skin, reddish beard, dark shirt, and the dark blue/black of his tattoos. White text overlay reads: 'step brother to step daddy'.
0:12applying shampoo dispense A medium shot of the male subject standing in a modern bathroom, facing slightly left. He is holding a small, dark Beard Club shampoo bottle and dispensing a white, creamy substance into his left palm. The background features a clean, white tiled wall with a grey hexagonal pattern detail, and a large mirror reflecting some of the room. A white sink and a black faucet are visible in the foreground. The lighting is bright and clean, typical of a bathroom. The dominant colors are the white and grey of the bathroom, contrasted with the dark bottle and his dark grey shirt. White text overlay reads: 'First, use the beard shampoo'.
0:13applying shampoo face A close-up shot of the male subject applying the white shampoo to his reddish-brown beard and cheek, lathering it into his facial hair. He is looking downwards and slightly away from the camera, concentrating on the application. His right hand, with visible tattoos, is actively rubbing the shampoo into his beard. The background is a plain, light-colored wall, keeping the focus on the action. The lighting is bright and even. The color palette is dominated by his fair skin, reddish beard, and the white lather, with the dark tattoos adding contrast. White text overlay reads: 'to clean your beard and exfoliate'.
0:15derma roller application An extreme close-up of a reddish-brown beard being micro-needled. A black derma roller, identical to the one in the first scene, is meticulously rolled over the dense facial hair, moving from right to left across the screen. The angle is slightly from below, showing the underside of the jawline and neck area. The lighting is bright and even, highlighting the texture of the beard and the small needles of the roller. The background is blurred, indistinct, suggesting a light-colored surface. The dominant colors are the reddish-brown of the beard and the black of the derma roller. White text overlay reads: 'Use the derma roller to help stimulate hair growth'.
0:18applying beard spray A medium shot of the male subject, now spraying a dark bottle towards his reddish-brown beard. He is looking slightly upwards and to the right, with a relaxed, slightly satisfied expression. His right arm, with visible tattoos, is extended, holding the spray bottle. The background is a clean, white tiled bathroom wall with a black towel rack holding two grey towels. A wooden shelf is visible in the upper background. The lighting is bright and clean. The color palette is primarily white, grey, and the natural tones of his skin and beard, with the dark product bottle. White text overlay reads: 'Spritz with the beard spray for a vitamin packed punch'.
0:20dispensing beard oil A close-up shot focusing on two hands, presumably the male subject's, as one hand dispenses liquid from a small, dark dropper bottle into the cupped palm of the other hand. The liquid is a clear, golden-brown oil. The hands are fair-skinned, with visible tattoos on the back of the left hand. The background is blurred, showing hints of a white bathroom sink and a black soap dispenser. The lighting is bright and focused on the hands. The color palette includes the natural skin tones, the dark bottle, and the golden oil. White text overlay reads: 'Add the beard growth oil'.
0:21applying beard oil A close-up shot of the male subject, now looking directly at the camera with a confident, slightly mischievous smile, holding his cupped hands forward to display the golden-brown beard growth oil. He then proceeds to apply the oil to his reddish-brown beard with his tattooed hands, rubbing it in. The background is a plain, light-colored wall. The lighting is bright and even, highlighting the oil in his hands and the texture of his beard. The color palette is dominated by his fair skin, reddish beard, the golden oil, and the dark tattoos. White text overlay reads: 'to hydrate and nourish'.
An extreme close-up shot of a reddish-brown beard being groomed with a light wooden beard brush. A hand, with visible tattoos, moves the brush downwards through the beard, training the hair. The camera is positioned slightly to the side, allowing a clear view of the brushing motion and the texture of the beard. The lighting is bright and focused. The background is blurred and indistinct, likely a light-colored surface. The dominant colors are the reddish-brown of the beard and the natural light wood of the brush, with the dark tattoos providing visual interest. White text overlay reads: 'Comb it out to train the growth'.
0:24dispensing vitamins A close-up shot focusing on a pair of hands. A black bottle, featuring the 'B BEARD CLUB' logo, is tilted, and several light yellow capsules (beard growth vitamins) are poured from it into the cupped palm of a fair-skinned hand. The hands appear male, with short, clean nails. The background is a blurred, white bathroom sink and counter. The lighting is bright and highlights the vitamins. The color palette consists of the black bottle, yellow capsules, and natural skin tones against a white background. White text overlay reads: 'Take the beard growth vitamins daily'.
A medium shot of the male subject, holding the black Beard Club vitamin bottle. He makes a motion as if taking the vitamins, then shakes the bottle with a confident and satisfied smile, looking directly at the camera. His reddish-brown beard is neatly groomed. The background is a clean, white tiled bathroom wall with a grey hexagonal pattern detail, and a large mirror. The lighting is bright and even. The color palette is muted, focusing on his dark grey shirt, fair skin, and the black product bottle. White text overlay reads: 'to slash growth time in half'.
0:27james harden closeup A close-up shot of NBA player James Harden, known for his prominent beard, smiling broadly at the camera. His dark, full beard is a dominant feature, filling much of the lower frame. He is wearing a red shirt, which is partially visible. The background is dark and slightly blurred, emphasizing his face. The lighting is warm and natural, highlighting his skin and beard. The color palette is rich, with his dark skin, dark beard, and red shirt. Yellow text overlay reads: 'JAMES HARDEN'. The 'B BEARD CLUB' logo is also overlaid in yellow at the top left.
0:29james harden with product A medium shot of James Harden, now holding a black Beard Club electric trimmer up towards the camera with his left hand, which has a gold bracelet. He maintains a broad smile and direct eye contact. His full, dark beard is still prominent. He is wearing a light-colored, possibly white or cream, patterned shirt. The background is a bright, sunlit room, with a window and a light-colored wall visible, creating a fresh and aspirational feel. The lighting is bright and natural. The color palette is bright and fresh, with his light shirt, dark skin, and the black product. White text overlay reads: 'This routine is why James Harden'. The 'B BEARD CLUB' logo is overlaid in yellow at the top left.
0:30split screen testimonials A split-screen shot showing two different men side-by-side. On the left, a man with a reddish-brown beard, blue eyes, and a nose ring is touching his beard with a contemplative expression. His beard appears full. On the right, a man with a dark, curly beard, wearing glasses, is smiling broadly at the camera. He has darker skin and his beard is also full. Both subjects are well-lit with natural, bright light. The backgrounds are indistinct, likely plain walls. The color palette contrasts the fair skin and reddish beard of the left subject with the darker skin and beard of the right. White text overlay reads: 'plus thousands of other guys have achieved a god tier beard'.
0:32split screen testimonials product A split-screen shot, similar to the previous one, showing two different men. On the left, an extreme close-up of a reddish-brown beard, emphasizing its thickness and texture. On the right, the same man with a dark, curly beard and glasses from the previous scene, smiling broadly, now holding up a small, dark Beard Club Growth Oil bottle towards the camera. The backgrounds are indistinct. The lighting is bright and natural. The color palette provides contrast between the two subjects' complexions and beard colors, featuring the dark product bottle. White text overlay reiterates: 'have achieved a god tier beard'.
0:33end card discount The scene reverts to an overhead shot of the open brown cardboard box, identical to the product display scene (0:06-0:09). The Beard Club products (shampoo, vitamins, oil, brush, derma roller in its yellow box) are neatly arranged within the box, nestled in crinkled paper filler. The background is a clean, white bathroom counter. The lighting is bright and even. The color palette features the bold yellow and black of the product packaging against the natural brown of the box and white counter. Bright yellow text overlay at the top reads: 'USE CODE: 35GROWCLUB FOR 35% OFF'. White text at the bottom reads: 'Hurry, if you buy it today, you can get 25% off'. The white text then transitions to a different offer, 'you can get 25% off'.
