0:00product comparison intro female The scene opens with a dynamic montage showcasing athletic wear. Initially, a young adult woman with short, slicked-back brown hair stands facing the camera, hands on her hips, wearing a muted olive green sports bra and light grey wide-leg sweatpants with a white drawstring. She has a confident, slightly serious expression. The lighting is soft and even, highlighting the fabric textures against a plain, light grey background. This shot quickly transitions to the same woman from behind, slightly turned to her left, wearing a black sports bra and fitted black biker shorts. A light grey crewneck sweatshirt is draped casually over her shoulders. She wears white athletic socks and white sneakers with grey accents. The camera slightly pans to the left as she holds her pose. White overlay text "LIKE LULULEMON," appears on the first shot, followed by "LIKE LULULEMON, but half the price" on the second, emphasizing a comparison. The overall aesthetic is clean, modern, and focused on athletic fashion.
0:01male product showcase This scene features a male model demonstrating athletic wear against the same plain light grey background. It opens with a medium shot of the man from the waist up, wearing a grey textured short-sleeve t-shirt and dark navy blue athletic shorts. His hands are visible, adjusting the drawstring on his shorts. The lighting is consistent with the previous scene, soft and even. This quickly cuts to a full-body shot of the man standing confidently, hands in his pockets, showcasing the complete outfit. He wears white athletic socks and grey and white sneakers. He has visible tattoos on his lower legs. The white overlay text "LIKE LULULEMON, but half the price" persists from the previous scene, reinforcing the value proposition. The focus is on the functionality and appearance of the male athletic apparel.
0:03female quality features montage A rapid-cut montage highlighting product quality and features on the female model. It begins with a medium side shot of the young adult woman from Scene 1, wearing black biker shorts, a black sports bra, and a light grey sweatshirt draped over her shoulders. She turns slightly, showcasing the side profile of the shorts. This transitions to a slightly tighter medium shot as she adjusts the waist of her black shorts, looking down. The next shot shows her full body, facing the camera, wearing a brown sports bra and matching high-waisted brown leggings. Her hands are on her hips, adjusting the leggings. Finally, the scene ends with a close-up on her legs and hips, showcasing a side pocket on the brown leggings as her hand slips into it. The plain grey background and soft, even lighting continue throughout. The white overlay text "2-3X LESS THAN OTHER BRANDS FOR THE SAME QUALITY" is central to this segment, with "2-3X" appearing briefly initially.
0:07male quality features jacket This scene continues the quality and features demonstration, now focused on the male model's jacket. It opens with a close-up on the man's torso and hands as he zips up a dark navy blue hooded athletic jacket over his grey t-shirt and shorts. The camera is static, focusing on the action of zipping and the jacket's material. This immediately cuts to a full-body shot of the man, now fully zipped, pulling the hood over his head. He has a determined expression. The background remains a plain light grey, with soft, even lighting. The white overlay text "2-3X LESS THAN OTHER BRANDS FOR THE SAME QUALITY" remains on screen. The emphasis is on the practical aspects and quality of the outerwear.
0:09female style fabric variety montage A longer montage showcasing various styles and fabrics on the female model. It starts with a close-up of the woman adjusting the drawstring of her light grey wide-leg sweatpants, paired with an olive green sports bra. This cuts to a medium side shot of her standing with hands in the pockets of the same sweatpants, showcasing their fit and comfort. The next shot is a close-up on her mid-section, pulling up the waistband of her brown leggings (paired with a matching sports bra), emphasizing the high-waisted design. This transitions to a full front shot of her standing confidently in the brown set. Then, she's seen from behind, wearing the brown leggings and a light grey zipped hoodie, turning to display the garment. The montage concludes with a close-up of her zipping up the grey hoodie, highlighting the detailing. The consistent plain grey background and soft lighting keep the focus on the apparel. The white overlay text "DESIGNS AND FABRICS FOR ALL WORKOUT STYLES" is present throughout.
0:15ethical sustainable showcase mixed This scene emphasizes the ethical and sustainable aspects of the brand through a quick montage featuring both models. It begins with a close-up of the male model's hands adjusting the cuff of his dark navy blue hooded jacket, highlighting the attention to detail. This cuts to a full side shot of him walking away from the camera, showcasing the jacket and shorts in motion. He has a casual yet confident stride. The next shot features the female model in black biker shorts and bra with a grey sweatshirt, seen from a medium side angle, hands on her hips, posing. The scene concludes with a close-up of the female model's torso and hands on her hips, wearing the brown sports bra and leggings. The background remains a uniform light grey, with soft, even illumination. The white overlay text "MADE ETHICALLY AND SUSTAINABLY" reinforces the brand's commitment.
0:19call to action bundle offer female A final montage featuring the female model, culminating in a clear call to action. It starts with a close-up on her mid-section, wearing the olive green sports bra and light grey wide-leg sweatpants, as she adjusts the waistband. This cuts to a full front shot of her standing with hands in the pockets of the sweatpants, looking directly at the camera with a confident smile. Next, she is shown in a full front shot, wearing the black sports bra, black biker shorts, and grey sweatshirt draped over her shoulders, hands on hips. The scene concludes with a medium side shot of her in the same black outfit, arms crossed, looking confidently off-camera. The consistent plain grey background and soft, even lighting are maintained. The white overlay text "BUNDLE AND SAVE TODAY" acts as an explicit call to action, with "BUNDLE AND" appearing first.
0:23end card branding The video concludes with a clean, static end card. The screen is pure white. Centered on the screen is the brand name "Quince" in an elegant black serif font. Below it, also centered in a smaller, sans-serif black font, is the text "365-DAY RETURNS." This is a minimalist and direct branding and information display.
