0:00mirror selfie intro A medium shot captures a blonde woman taking a mirror selfie in what appears to be a brightly lit bedroom. The camera is held by the woman, showing her reflection in a large, rectangular mirror with a textured, natural wood frame. She is wearing a simple white short-sleeved t-shirt and light wash, wide-leg jeans, and is barefoot. The background behind her reflection includes a neatly made bed with white and brown patterned bedding, a cream-colored woven papasan chair with a fluffy cushion, and wooden slatted doors. The ceiling is made of light-colored wood panels. Natural light streams into the room from an unseen window. Text overlays appear sequentially on the mirror: 'My go-to mom uniform?', then 'JEANS & WHITE TEE', and finally 'I finally found the PERFECT one ✨'. She smiles and gestures with her hands as she speaks.
A medium-full shot of the same blonde woman in the same bedroom setting, but this time captured directly by the camera, not through a mirror. The camera is positioned directly in front of her, capturing her from mid-thigh up. She is wearing a white t-shirt and light-wash wide-leg jeans. She walks towards the camera, briefly turns to show her side profile, then continues walking and posing, placing her hands casually in her pockets. The background shows the same bedroom elements: a neatly made bed with white and brown patterned bedding on the left, a woven chair with a cushion, a wooden ceiling, and a wooden sliding barn door in the background. Natural light illuminates the scene from the right. Text overlays appear: 'It's from Pact' then 'I've replaced all my other t-shirts with these'.
0:09working by window A wide shot frames the woman sitting on a large, soft, off-white modular sofa placed by tall, multi-paned wooden-framed windows. The windows offer a picturesque view of lush pine trees and a bright, sunny outdoor landscape, hinting at a natural, possibly mountainous, environment. The room is brightly lit by abundant natural light. She is initially seated, cross-legged, engrossed in working on a dark grey laptop. She then gracefully stands up, holding the laptop casually in her left arm, looking out the window with a relaxed and joyful smile. She wears the same white t-shirt and light-wash jeans. To her left, another fluffy, cream-colored armchair provides additional seating. Text overlays appear: 'The fit is perfect' followed by 'It holds its shape wash after wash'.
0:11holding t shirt on hanger A medium shot depicts the blonde woman standing in the bedroom, holding a fresh white t-shirt on a black plastic hanger directly in front of her. She is now wearing a different light pink t-shirt, paired with the same light-wash jeans. She holds the white t-shirt up with both hands, presenting it to the camera. The background remains consistent with earlier bedroom scenes, featuring the neatly made bed to her left and the wooden barn door in the distant background. Bright natural light fills the room, creating a warm and inviting atmosphere. A text overlay stating 'It holds its shape wash after wash' reinforces a key product benefit.
0:13close up on t shirt collar A close-up shot intensely focuses on the collar and upper chest area of the white t-shirt, which is still on a black hanger and held by the woman's hands. The woman's hands are clearly visible, with one hand holding the hanger and the other gently stretching the fabric around the collar. The brand name 'Pact' is distinctly visible on the inside of the collar, indicating its origin. Her gold chain bracelet on her right wrist and a ring on her finger are also subtly noticeable. The background is a blurred, soft-focus view of the bedroom elements, keeping the attention on the product. A text overlay reads: 'No shrinking or stretching 🙌'.
0:15close up on t shirt fabric A close-up shot, framed from the neck to just above the waist, intently focuses on the white t-shirt as it is worn by the woman. The camera is slightly below eye level, looking up at her, emphasizing the fit and fabric. The t-shirt fabric appears smooth, opaque, and shows no visible wrinkles or sheerness, directly addressing a common concern with white shirts. A small, vibrant green checkmark emoji appears on screen next to the text 'Passed the bra test'. The woman's delicate gold necklace with small charms is visible against the crisp white fabric. The background is slightly blurred, hinting at the bedroom setting while maintaining focus on the shirt. An additional text overlay states: 'The thing that every white tee promises'.
0:19smiling and nodding A medium close-up shot captures the blonde woman, now facing the camera directly, smiling and nodding her head slightly. She is still wearing the white t-shirt and jeans. The camera is positioned at eye level, creating a direct and engaging connection with the viewer. The same bedroom background, slightly out of focus, is visible behind her. The text overlay from the previous scene continues: 'Passed the bra test' with a green checkmark, followed by 'but never delivers on'. Her expression is confident and slightly playful, suggesting a knowing satisfaction with the product's superior performance compared to others on the market.
0:21close up on organic cotton A tight close-up shot, framed from the neck to mid-chest, focuses intently on the white t-shirt fabric as the woman's right hand gently pulls and stretches the material near the collar. The texture of the fabric is clearly visible, showing it to be soft, finely woven, and seemingly high quality, emphasizing its organic composition. The woman's gold necklace is again visible, adding a subtle glint. A text overlay reads: 'It's made from 100% organic cotton,'. The background remains an out-of-focus blur, ensuring the viewer's attention is solely on the fabric's tactile quality.
0:22talking about softness A medium-full shot shows the blonde woman standing in the bedroom, holding a light-colored ceramic mug. She is wearing the white t-shirt and light-wash jeans. She briefly turns her back to the camera, showcasing the rear fit of the t-shirt, then smoothly spins around, smiling and gesturing towards her shoulder, indicating the t-shirt's comfort and soft feel. The same bedroom background elements are visible: the bed to her left, the woven chair, and the wooden barn door in the background. Natural light bathes the scene. Text overlays appear sequentially: 'so it's soft from day one', then 'and only gets better over time', and finally 'instead of pilling and falling apart'.
0:26mom and child with door A wide shot captures the woman and a young child in what appears to be an entryway or hallway of a home. The woman, still in the white t-shirt and jeans, is interacting warmly with a little girl who is also dressed in light-wash jeans and a white shirt. They are standing near a rustic wooden bench adorned with a patterned pillow. On the wall above the bench are several framed family photos, adding a personal touch to the home decor. The woman bends down to the child's level, they briefly hold hands, and then the woman opens a robust wooden door, revealing a bright outdoor scene with trees and sunlight. The floor is covered by a patterned rug in shades of red, black, and cream. Natural light illuminates the scene, casting subtle shadows. Text overlay: 'I love it so much that I've gotten all my mom friends hooked on it too'.
0:29overhead folded t shirt An overhead, static shot captures a neatly folded dark green t-shirt lying flat on a light, textured surface, possibly a white wall or floor. Long, dappled shadows from a nearby plant are cast diagonally across the surface, indicating strong natural light from above or the side, creating visual interest. The texture of the t-shirt fabric is subtly visible, hinting at its quality. A text overlay reads: 'If you need a tee that just works and actually lasts,'.
0:31hand placing t shirt An overhead, static shot continues from the previous scene, maintaining the same perspective and lighting conditions. A fair-skinned hand enters the frame from the top left, gracefully holding a neatly folded white t-shirt. The hand carefully places the white t-shirt on top of the previously seen dark green folded t-shirt. Another folded light gray t-shirt is visible beneath the green one, creating a neatly stacked pile of three t-shirts, showcasing variety in color. The same dappled shadows from the plant are visible on the textured background. Text overlays appear: 'If you need a tee that just works and actually lasts,' followed by 'THIS IS IT!'.
0:33split screen t shirts A four-way split screen fills the frame, displaying four different t-shirts presented on black hangers. Each quadrant of the screen shows a close-up of a t-shirt being held by a woman's hands, set against the blurred background of the bedroom, which has consistent warm, natural lighting. The t-shirts are showcased in distinct colors: the top left features a heather grey, the top right an olive green, the bottom left a dusty pink, and the bottom right a crisp white. The hands in each frame gently adjust or present the t-shirt, highlighting its form and material. A text overlay urgently states: 'Grab yours before your size sells out!'.
