Log in Get started

BMW USA

bmwusa.com

Active

0:00FACEBOOK, INSTAGRAM

Ad Copy

{{product.brand}}

Brand

AI Analysis

AI Tags

Problem SetupAgitationVisual HookWide ShotStatic FrameText OverlayBackground MusicSound EffectHappyPlayfulFrustratedFemale PresentMale PresentCuriosity GapSolution RevealFeature BreakdownProduct DemoClose-UpScreen RecordingVoiceoverLogo VisibleValue PropositionOn-Brand Color PaletteProduct In HandTrustworthyLifestyle MontageMedium ShotSlow Zoom OutBrand Mention SpokenConfidentInspirationalEnd Card

Transcript

0:03Then there's the BMW Roadside Assistance you can.

Text on Screen

0:00SOME ASSISTANCE

0:00YOU CAN'T ALWAYS TRUST

0:03Roadside Assistance

0:03VIN: WBX83GM000000000

0:03The call center agent may ask you for your 17-character

0:03Vehicle Identification Number (VIN)

0:03ACCIDENT & ROADSIDE ASSISTANCE

0:03Receive quick help in case of an accident, breakdown, or any

0:03other problem that limits your mobility.

0:03Share your location with BMW for optimal support,

0:03and track the position of your Roadside Assistance on

0:03the map.

0:03START ACCIDENT AND ROADSIDE ASSISTANCE

0:03FIND A COLLISION CENTER

0:03Call the number shown in the next step to speak with a BMW

0:03accident and roadside assistance agent.

0:03THEN THERE'S

0:03THE BMW ROADSIDE

0:03ASSISTANCE YOU CAN.

0:05BMW CERTIFIED

0:05©2025 BMW of North America, LLC. The BMW trademarks are

0:05registered trademarks of BMW AG.

Scenes (3)

0:00drone dog walking

The scene opens with a wide shot of three dogs being 'walked' by a drone on a sunny, paved pathway in what appears to be a suburban park or residential street. The light grey quadcopter drone hovers centrally at the top of the frame, carrying a clear cylindrical treat dispenser with red apple-shaped decorations. Leashes extend from the drone to the dogs: a golden retriever on the left, a small terrier-like dog in the middle, and a black Labrador on the right. The pathway is bordered by vibrant green grass and mature trees, with dappled sunlight creating shadows. The golden retriever suddenly leaps into the air, its front paws off the ground, attempting to snatch treats from the dispenser. White text overlays the bottom of the screen: 'SOME ASSISTANCE YOU CAN'T ALWAYS TRUST'. The overall impression is one of comedic chaos and a hint of frustration due to the unreliable 'assistance'.

0:02smartphone app display

This scene is a close-up shot focused on a person's hand holding a modern black smartphone, oriented vertically. The phone screen displays the user interface of the 'Roadside Assistance' feature within a BMW mobile application. Prominently featured are a white line drawing of a BMW car, a VIN number field, and clear headings for 'ACCIDENT & ROADSIDE ASSISTANCE' with explanatory text. Below this, two distinct buttons are visible: 'START ACCIDENT AND ROADSIDE ASSISTANCE' and 'FIND A COLLISION CENTER,' indicating interactive functionality. A smaller legal disclaimer or instruction is present at the very bottom. The background is intentionally blurred, suggesting an indoor setting like a car interior, with muted, dark tones. Bright, clear white text is superimposed at the bottom, stating: 'THEN THERE'S THE BMW ROADSIDE ASSISTANCE YOU CAN.' The lighting is soft and even, making the screen content easily legible.

0:04bmw car driving

The scene transitions to a cinematic medium shot of a luxurious, metallic taupe or bronze BMW iX electric SUV driving confidently on a wide, asphalt road. The road gently curves to the right, bordered on both sides by tall, slender palm trees and lush green foliage, suggesting a sunny, upscale California setting. The sky is bright and clear, contributing to crisp, well-defined shadows cast by the palm trees onto the road, indicating strong overhead sunlight. In the upper center of the frame, the iconic circular BMW logo is prominently displayed, followed by the white text 'BMW CERTIFIED.' As the car approaches, the camera performs a subtle, slow dolly back or zoom out, maintaining the car as the central focus while revealing more of the scenic environment. Copyright text is subtly placed in the bottom left corner. The overall aesthetic is polished, aspirational, and showcases the vehicle in a desirable, dynamic context.

More from BMW USA

BMW USA ad

BMW USA ad

BMW USA ad

BMW USA ad

BMW USA ad

BMW USA ad