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Grüns

gruns.co

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HookProblem SetupTalking HeadMedium ShotStatic FrameDialogue On CameraText OverlaySubtitlesFemale PresentConfidentRelievedSolution RevealProduct DemoProduct In HandPackaging VisibleLogo VisibleBrand Mention SpokenHappyExcitedBenefit-FirstMedium Close UpZoom Punch-InValue PropositionFeature BreakdownExplainerStatistic MentionExpert AuthorityTrustworthyCall To ActionDisclaimer Present

Transcript

0:00Okay guys, can we all agree

0:01that the amount of vitamins and supplements we're all taking these days is getting a little bit out of control?

0:07I know my kitchen counter is way too crowded for my liking.

0:13That is why I love my Grüns so much, I'm almost finished them.I keep them actually right here as I'm doing my makeup, so I don't forget to take them.

0:22As I was saying, originally I love these so much is because it takes a healthy habit and makes it hassle-free.

0:28How easy is it to just grab one of these packets, throw it in your bag,

0:32and be on the go.They come in a sugar-free and low sugar option.

0:35But the real reason I love them is because it's not a multivitamin, it's not a greens gummy, it's not a prebiotic, it's all three.

0:42Yay for that.

0:43It also has 6g of fiber, which keeps you full and is more fiber than you would receive in two cups of broccoli.

0:51Don't even get me started on the beauty benefits, which I didn't even know about until recently.

0:55You've got biotin and niacinamide in here, which helps to support your skin, your hair, your nails.

1:01So why wouldn't you take these?

1:03We all take this easy peasy.

Text on Screen

0:00Okay guys can we all agree

0:01that the amount of

0:03vitamins and supplements

0:04we're all taking

0:05these days is getting

0:06a little bit out of control?

0:07I know my kitchen counter is

0:09way too crowded for my liking

0:13That is why I love my Grüns

0:15so much

0:16I'm almost finished them

0:17I keep them actually

0:18right here as I'm doing my makeup.

0:20So I don't forget to take them.

0:23the reason I love these so much

0:25is because it takes a healthy habit

0:27and makes it

0:27hassle-free.

0:28How easy is it to just

0:30grab one of these packets,

0:31throw it in your bag,

0:32They come in a sugar-free

0:34and low sugar option.

0:35But the real reason I love them is

0:37because it's not a multivitamin,

0:39it's not a greens gummy,

0:40it's not a prebiotic,

0:41it's all 3.

0:42Yay for that.

0:43It also has 6g of fiber

0:46which keeps you full

0:47and is more fiber than

0:49you would receive in

0:502 cups of broccoli.

0:51Don't even get me started

0:53on the beauty benefits

0:54which I didn't even know about

0:55until recently.

0:55You've got

0:56biotin and niacinamide in here

0:58*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0:58which helps to support your skin,

1:00your hair, your nails.

1:02So why wouldn't you take these?

1:04We all take this easy peasy.

Scenes (5)

0:00intro problem setup

The scene opens with a medium shot of a blonde woman looking directly into the camera, engaging with the viewer. She is seated indoors, likely in a well-lit modern home setting, with a subtly blurred background featuring light-toned walls, a decorative mirror or large screen, and some indistinct light-colored furniture. Her top is a colorful, textured cardigan with shades of pink, blue, green, and brown, and she wears a gold chain necklace with a prominent light green heart-shaped charm and a 'M' initial pendant. She also has several rings on her left hand. Initially, she is applying a bright pink lipstick to her lips, then holding the open lipstick tube in one hand and its black cap in the other, gesturing expressively as she speaks. The lighting is soft and even, highlighting her facial features without harsh shadows. Subtitles are displayed on the lower third of the screen, quoting her dialogue. Her expression is friendly and conversational, setting a relatable tone as she discusses a common problem.

0:13product introduction

This scene continues with the same medium shot of the woman, maintaining the same indoor, bright home setting. She has finished applying her lipstick and is now holding a small, vibrant green packet with a yellow graphic logo (a bear or animal face) and the brand name 'grüns' visible on it. She holds the packet in both hands, demonstrating its compact size and ease of handling. Her expression is enthusiastic and she smiles directly at the camera while speaking. The lighting remains soft and bright, casting a pleasant glow on her face and the product. Her multi-colored cardigan and gold jewelry are still visible, contributing to the consistent aesthetic. Subtitles continue to appear on the screen, detailing her narration about the product's convenience.

0:21product use and convenience

The camera slightly zooms in, maintaining a medium-close shot of the woman. She is still in the same indoor setting with soft, bright lighting. She demonstrates opening the green 'grüns' packet, then takes out a gummy and puts it into her mouth, showing how easy it is to consume. She holds the open packet towards the camera, allowing a clearer view of the branding and product inside. Her hands are active, gesturing to emphasize the points she's making about convenience and hassle-free use. She maintains a friendly and enthusiastic expression, highlighting the ease of incorporating the supplement into a daily routine. Subtitles continue to display her spoken words, including key benefits like 'sugar-free' and 'low sugar option'.

0:37feature breakdown nutrients

In this scene, the woman continues to hold the green 'grüns' packet while gesturing with her other hand to illustrate the product's multifaceted benefits. The shot remains a medium-close up, with the same indoor background and soft lighting. She is explaining that the product is not just a multivitamin or a greens gummy, but all three – a multivitamin, greens gummy, and a prebiotic. She also highlights the significant fiber content, emphasizing how it contributes to satiety. Her facial expressions are engaged and informative, conveying expertise and confidence as she details the nutritional aspects. Subtitles dynamically appear on the screen, reinforcing the key features she discusses, such as '6g of fiber' and comparison to '2 cups of broccoli'.

0:51beauty benefits and cta

The final scene continues with the woman holding the 'grüns' packet, now emphasizing the beauty benefits of the product. The framing remains a medium-close up, consistent with the previous scenes, in the same bright, indoor environment. She uses expressive hand movements, touching her hair, skin, and nails to visually represent the areas that benefit from biotin and niacinamide. Her tone is persuasive and enthusiastic, concluding with a direct call to action, encouraging viewers to try the product. A legal disclaimer appears at the bottom of the screen, as required for supplement claims. Her engaging smile and direct eye contact reinforce her confidence in the product. The lighting is consistent, providing a professional and appealing look.

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