0:00opening claw marks reveal
The scene opens with a top-down view of a textured, dark charcoal grey surface, resembling leather or stone. In the center, five diagonal, jagged claw marks are carved into the surface, appearing as tears. Through these tears, textures of a wild cat are revealed: fur patterns resembling a tabby cat, distinct tiger stripes, and a striking yellow-green cat's eye. The eye, positioned around the middle claw mark, is bright and captivating. The top quarter of the frame is a solid, vibrant red block, against which the white "Orijen Nature Nourishes" logo is prominently displayed. The lighting is soft and even, casting subtle shadows within the texture of the grey background. The color palette is dominated by the bold red, dark grey, and the natural browns, blacks, and yellows of the cat fur. No camera motion.
0:01cat face wild side
This scene features a close-up, medium shot of a domestic tabby cat with a striking green eye, positioned slightly left of center, looking directly towards the viewer. The cat has prominent whiskers and a determined expression. It appears to be crouching slightly, with part of its paw visible near a silver food bowl containing kibble. The background is a mix of blurred dark greenery on the right and a dark, textured surface on the left. A transformative effect overlays tiger stripes onto the cat's face, starting from the left and gradually covering more of its head, symbolizing its "wild side." Above the cat, large white text reads "FEED THEIR" and below it, in a stylized red script, is "Wild SIDE". The upper quarter of the frame retains the red "Orijen Nature Nourishes" logo. Below the food bowl, small, subtle white text states "Color and size of morsels may vary.". The lighting is dramatic, with highlights on the cat's fur and a deep shadow creating depth in the background.
0:03product spin transition
A rapid, dynamic transition where the entire frame, featuring the cat and text from the previous scene, rotates quickly on its vertical axis. The image collapses into a thin vertical line, then spins to reveal the next visual element. The dark grey textured background is still visible during the spin. This is a very quick, almost subliminal transition, designed to move the viewer's eye to the next information block. The colors briefly blur during the rotation.
0:04food pour and description
A high-angle, slightly off-center shot focuses on various shapes and colors of cat kibble and light beige, curled freeze-dried shrimp morsels actively falling from a metallic scooper at the top-right into a silver cat bowl, which sits on a light grey, rough-hewn stone surface. The background is pure black, except for a vibrant green leafy branch extending from the top-left corner, providing a natural accent. As the food falls, a white circular outline appears to the right of the falling food, zooming in on one of the shrimp morsels. Adjacent to this, a white text box appears, gradually revealing text: "Each recipe features tasty freeze-dried morsels made from 100% animal ingredients." The lighting is bright and direct on the food and bowl, creating strong contrast with the dark background. The color palette includes browns and creams from the kibble and shrimp, metallic silver, dark black, and green.
0:07shrimp morsels product
The scene is dominated by a dark black background, creating a minimalist and stark environment. The bottom of the frame shows a rough-hewn, light grey stone surface. In the lower center, an Orijen "Wild Reserve" cat food bag stands upright, facing the viewer. This specific bag, for "Wild-Caught Fish Recipe," features a blue and orange color scheme with a black cat silhouette. To the upper right of the bag, a single, light beige, freeze-dried shrimp morsel is prominently displayed. Above this, large, bold cyan text reads "100% SHRIMP MORSELS". A green leafy branch peeks into the frame from the top left corner, adding a subtle natural element. The lighting is direct and even, highlighting the product and the morsel.
0:09chicken breast morsels product
This scene is visually similar to the previous one, maintaining a dark black background and a light grey, rough-hewn stone surface at the bottom. In the lower center, a different Orijen "Wild Reserve" cat food bag stands upright, facing the viewer. This bag, for "Free-Run Chicken & Wild-Caught Fish Recipe," features an orange and red color scheme with a black cat silhouette. To the upper right of the bag, a single, light beige, rectangular freeze-dried chicken breast morsel is prominently displayed. Above this, large, bold orange text reads "100% CHICKEN BREAST MORSELS". The green leafy branch from the top-left corner remains in the frame. The lighting is direct and even, emphasizing the product and the morsel.
0:12kitten morsels product
The scene retains the dark black background and the light grey, rough-hewn stone surface at the bottom. In the lower center, a third Orijen "Wild Reserve" cat food bag stands upright. This bag, labeled "KITTEN" and "Free-Run Chicken & Wild-Caught Fish Recipe," features a purple and pink color scheme with a black cat silhouette. To the upper right of the bag, a single, light beige, irregular-shaped freeze-dried chicken breast and goat milk morsel is prominently displayed. Above this, large, bold purple text reads "CHICKEN BREAST & GOAT MILK MORSELS". The green leafy branch from the top-left corner is still present. The lighting is direct and even.
0:14ingredient transformation
This scene begins with a top-down, slightly oblique shot of a stainless steel pet food bowl filled with a vibrant array of raw ingredients: several whole, small fish (sardine-like), chunks of fresh salmon, cuts of light pink chicken meat, and small red cranberries. A small pool of golden oil or liquid is also visible. The bowl sits on the dark charcoal grey textured surface. The text "NEW! WILD RESERVE cat food" appears above the bowl, with "WILD RESERVE" in glittering gold and "cat food" in smaller, white cursive. Suddenly, the raw ingredients smoothly transform into a bowl full of dry, brown cat kibble mixed with several white, curled freeze-dried shrimp morsels, arranged artfully around the edge. Small white legal text is visible at the bottom of the frame: "Animal protein sources depicted in fresh form before processing. Proportions and quantities not representative of contents of one package or serving. Cuts may vary, see ingredient list." The lighting is bright and even, showcasing the freshness of the ingredients and the texture of the kibble.
0:17final product display and cta
The final scene features a split-screen composition. The upper two-thirds of the frame consists of the familiar dark charcoal grey textured background, with the red "Orijen Nature Nourishes" logo prominently displayed at the very top. Arranged across the middle of this grey section are three distinct Orijen "Wild Reserve" cat food bags, each representing a different flavor or stage (blue/orange, orange/red, purple/pink), standing upright and slightly angled towards the viewer. They are positioned in a gentle arc. Above these bags, large white text reads "ACTIVATE THEIR" and below it, in stylized red script, "Wild INSTINCTS". The bottom third of the frame is a solid, dark navy blue block. On this blue background, white text "AVAILABLE AT" appears, followed by a larger, bold white "petco" logo in a sans-serif font. The lighting is even and bright, clearly illuminating all product details and text. The overall color scheme combines the bold red, dark grey, and navy blue with the vibrant colors of the product packaging.
