0:00person showing calendar A medium shot of a young person holding and flipping through a large spiral-bound wall calendar. The calendar, held prominently in the center of the frame, changes its illustrated page for each month. The person is visible from the chest up, wearing glasses and a blue hoodie, with a neutral to slightly smiling expression. The background is a brightly lit, minimalist room with white walls, a glimpse of a plant, and some abstract artwork on the right. The lighting is soft and even, suggesting natural light from an unseen window. Red text overlays appear on the lower part of the screen, highlighting key phrases about the calendar. The camera is static. The calendar's pages showcase diverse, vibrant artwork, each featuring a unique style and color palette, emphasizing the product's artistic content.
0:18calendar on wall static A medium-tight shot of the calendar hanging on a plain white wall, showcasing the September page. The artwork for September features a large, stylized black frog-like creature with glowing red and yellow eyes and red-orange markings, holding a smaller, similar-looking creature. The calendar itself is white with a red September text and a grid of dates. A small, clear plastic hook holds the calendar at the top. The lighting is bright and even, highlighting the vibrant colors of the artwork. A red text overlay at the bottom reads 'IT REALLY FEELS LIKE', followed by 'A PRINT ON YOUR WALL'. The background is a clean white wall, emphasizing the artwork and its visual impact.
0:21artwork creation broll A close-up, slightly shaky shot of an artwork resembling the January page of the calendar. The artwork shows swirling blue and white patterns, possibly created with colored pencils or pastels, on a white spiral-bound sketchbook or paper. The texture of the drawing medium is clearly visible. A red text overlay at the bottom reads 'TO MAKE THIS POSSIBLE'. The camera is positioned slightly above the artwork, looking down at an angle, giving a sense of intimate detail. The lighting is bright and soft, illuminating the texture and details of the drawing. The focus is entirely on the artwork, implying the creative process.
0:23gelato logo overlay A quick shot featuring the 'Gelato' logo in white, centered against a blurred background of colorful abstract artwork (similar to the May calendar page). The logo includes a stylized 'G' or checkmark icon to its left. A red text overlay 'WE USED GELATO' appears prominently below the logo. The background is a vivid blend of blue, yellow, red, and black, heavily blurred to maintain focus on the crisp white logo and text. The camera is static, presenting the brand identifier clearly and concisely.
0:24gelato logo overlay 2 A quick shot featuring the 'Gelato' logo in white, centered against a blurred background of colorful abstract artwork. The artwork is distinct from the previous, appearing to be a close-up of a red, black, and green piece, possibly the March calendar page. A red text overlay 'A PRINT ON' appears below the logo. The background is a vivid blend of red, black, and hints of green and white, heavily blurred to keep focus on the logo. The camera is static, presenting a consistent brand message with varying artistic backdrops.
0:25calendar detail pan A close-up shot initially focusing on the March calendar page, featuring an abstract artwork with dominant red and black tones and hints of blue, depicting a face-like shape, blending colors fluidly. Below the artwork, the calendar grid with 'MAR' is visible. The camera slowly pans to the right, transitioning smoothly to a close-up of the August calendar page, which shows a colorful, complex illustration of multiple washing machines and other laundry room elements in bright pinks, yellows, and blues, rendered in a stylized, almost comic-book fashion. Red text overlays appear at the bottom, 'ANY ARTIST CAN USE' and 'TO CREATE CALENDARS AND SO MUCH MORE'. The lighting is bright and even, highlighting the intricate details of both artworks as the camera moves.
0:27gelato platform demo A screen recording of the Gelato online platform dashboard, viewed from a slight angle as if on a laptop screen. The screen shows a product customization interface where a user is designing the 2026 calendar. The interface displays various options for calendar types, design elements, mockups, and pricing along the top and left side. The calendar design is visible in a central preview, and the user actively clicks through various months (January, February, March, April, May, July) to display different artworks. The background around the laptop screen is dark, possibly a wooden desk, with soft red ambient lighting in the upper left corner. Red text overlays 'IT WAS SO EASY', 'BRING OUR DESIGN INTO GELATO', and 'AND CONNECT IT TO OUR SHOPIFY STORE IN ONE CLICK TO START SELLING IN TIME FOR CHRISTMAS' appear at the bottom, explaining the process.
0:35artists pages website A screen recording showing a website interface, likely an e-commerce store called 'ARTISTS PAGES', displayed within a central frame, potentially on a laptop or desktop screen. The website is showcasing the calendar products, with various calendar months (e.g., November, August) cycling through as if browsing through product listings. The layout is clean and minimalist, focusing on the calendar artwork. A red text overlay 'SHIPPING LOCALLY FROM THEIR NETWORK OF PRINTERS ALL AROUND THE WORLD' appears at the bottom, highlighting a key benefit. The background of the laptop screen is visible but blurred, continuing the dark aesthetic from the previous scene, keeping focus on the digital content.
0:39calendar on wall message A medium shot of the calendar hanging on a plain white wall, initially showing the March page with its abstract red and black face artwork clearly visible. The camera is static. Red text overlays appear sequentially: 'ART IS FOR EVERYONE', 'WHICH IS WHY ALL PROFITS ARE GOING TO ARTS EMERGENCY'. As the text overlays continue, the scene transitions with a deliberate blur effect, making the calendar artwork indistinct, while overlaying the large white text 'ARTS EMERGENCY'. This blur and text overlay continues for subsequent messages: 'A CHARITY SUPPORTING', and 'YOUNG CREATIVES ENTERING THE ARTS'. The calendar's specific artwork (May, June, July) briefly becomes visible and then blurs again behind the text, emphasizing the impactful message over the specific art. The lighting remains bright and even, highlighting the philanthropic aspect.
0:46calendar on wall cta A medium shot of the calendar hanging on a plain white wall, similar to previous wall shots. It cycles through different months with their respective artworks clearly visible: August (colorful laundry machines), September (black frog creature), October (skeleton face with a smiley mask), November (abstract house with trees), and December (white cat sleeping on a Christmas tree). Red text overlays appear sequentially, acting as calls to action and an offer: 'GET YOUR CALENDAR NOW', 'AND TRY GELATO YOURSELF', 'THERE'S 50% OFF', 'YOUR FIRST PRODUCT ORDER IF YOU PLACE IT WITHIN TWO DAYS OF SIGNING UP'. The calendar artwork is clear and visible behind the text overlays. The camera is static, focusing on presenting both the product and the promotional information.
0:53calendar cover final cta A medium shot of the calendar cover hanging on a plain white wall. The cover is predominantly bright red with a gradient transition to white at the bottom, featuring bold white sans-serif text '2026 CALENDAR CELEBRATING LIVING ARTISTS' and a list of artist names in a smaller font below it. A red text overlay 'FIND EVERYTHING IN OUR BIO' appears at the bottom, serving as a final call to action. The lighting is bright and even, casting subtle shadows on the wall. The camera is static, providing a clear, final view of the product's cover and its core message.
