0:00man drinks protein A medium shot captures a male subject standing in a dark, modern gym. He wears a light grey long-sleeve hoodie, dark blue athletic pants, and a black baseball cap. His back is slightly to the camera, with his head tilted back as he drinks from a clear shaker bottle containing a light pink liquid. His right arm is raised, holding the shaker to his mouth. The background is dimly lit, revealing gym equipment like a punching bag on the left (partially visible, white with "RIVAL" logo) and weight machines in the distance on the right, all against a dark grey wall. A large tub of "Strawberry NAKED WHEY" protein powder sits on a black bench in the lower right foreground. Lighting is focused on the subject and the product, creating a dramatic, focused look with soft shadows. The dominant colors are dark greys, black, and the light grey of his shirt, contrasted by the pink protein.
0:01man exercises burpees A wide shot shows the male subject in a gym, from a slightly elevated eye-level perspective. He is performing exercises on a dark green artificial turf mat, which covers the floor. The scene begins with him standing, looking down at his smartwatch on his left wrist, then transitions into him performing burpees. He drops to the ground, pushing his legs back, then brings them forward and stands up quickly. The background includes a white punching bag with "RIVAL" branding hanging on the left, and various weight machines and racks on the right, all under dim, directional lighting that highlights the subject. A white text overlay appears mid-frame: "SEE HOW CLEAN PROTEIN SUPPORTS YOUR PROGRESS". The overall color palette is dark, with accents of green from the turf and the light grey of his clothing.
0:04man exercises dumbbell swings A medium-wide shot of the male subject continuing his workout in the same gym setting. He is performing dumbbell swings with a single black dumbbell. He starts with the dumbbell between his legs, swinging it up to shoulder height, then back down. His body is dynamic, moving with the momentum of the swing. The background remains consistent with the gym environment, featuring the punching bag on the left and dimly lit weight machines on the right. A white text overlay is centered: "IMPROVE YOUR MOVEMENTS". The lighting is soft but directed, creating highlights on his active form. The dominant colors are dark grey, black, with the subject's light grey top providing contrast.
0:07man exercises kettlebell swings A medium-wide shot continues to show the male subject exercising in the gym. He is now performing kettlebell swings with a single black kettlebell, identical in motion to the previous dumbbell swings. He lifts the kettlebell from between his legs up to chest height and then lowers it. The action is fluid and powerful. The gym background, with the punching bag and weight machines, is still visible and dimly lit. A white text overlay is centered on screen: "INCREASE MUSCLE GROWTH". The lighting is consistent, highlighting the subject's active form against the dark background.
0:10man lifts kettlebells A medium shot focuses on the male subject in the gym, bending over to pick up two black kettlebells from the dark floor. He uses both hands, gripping one kettlebell with each hand. His posture is low, preparing for a lift or carry. The gym environment is still present in the background, with the punching bag on the left and gym equipment on the right, all dimly lit. A white text overlay is centered: "TRAINING FEELS STRONGER WITH NAKED WHEY". The lighting emphasizes his action, and the color palette remains dark with the light grey of his top providing contrast.
0:12man on treadmill and drinking This scene is a rapid montage of two distinct shots. Shot 1 (00:12.3 - 00:14.3): A medium-wide shot of the male subject walking or lightly jogging on a treadmill. He is seen from the front, slightly below eye-level, looking towards the camera with a determined expression. Behind him, on the wall, is a large, dynamic graphic of a female athlete in motion. Other gym equipment like a stability ball is also visible. Shot 2 (00:14.3 - 00:15.1): This shot cuts back to the initial scene of the man drinking from his shaker bottle, similar to the very first shot, but from a slightly wider angle. He is seated on a black bench, drinking from the shaker bottle. The protein tub is visible next to him on the bench. The overall environment is the dark, modern gym. A white text overlay is centered over both shots: "CONSISTENCY PAYS OFF WITH CLEAN PROTEIN". Lighting is consistent, highlighting the subject's activity. The color palette blends dark gym tones with the subject's light grey top and the pink protein.
0:15talking head product endorsement A medium shot features the male subject sitting on a black gym bench, directly addressing the camera. He holds the clear shaker bottle, now partially empty with pink liquid, in his left hand. The large "Strawberry NAKED WHEY" protein tub is placed on the bench to his right. He speaks animatedly, making eye contact with the viewer, conveying confidence and enthusiasm. His facial expressions change with his speech. The background is a dimly lit gym, with various machines and a whiteboard with illegible writing visible on the right. A prominent white text overlay appears mid-scene: "TRY NAKED WHEY NOW". The lighting is soft, highlighting his face and the products. The color palette is dark, with the white text and light grey shirt providing visual emphasis.
0:24text overlay and fade to black The scene begins with the male subject still seated and speaking from the previous shot. A large, semi-transparent grey text overlay of "NAKED" quickly fades in over him, obscuring much of the frame. Below it, the text "Nutrition with nothing to hide." appears. As this text solidifies, a "SHOP NOW" button emerges below. The entire scene rapidly transitions into a solid black screen. The gym background is still faintly visible through the semi-transparent text initially, but quickly disappears.
A stark, static black screen displays the brand's logo and call to action. Dominating the upper half is the word "NAKED" in large, bold, white, sans-serif capital letters, with a registered trademark symbol (®) next to it. Below, centered, is the tagline "Nutrition with nothing to hide." in a smaller, white, sans-serif font. At the bottom, a prominent white oval button with a subtle 3D effect contains the text "SHOP NOW" in black, bold, capital letters. The background is a pure, solid black, creating a clean and direct presentation.
