0:00intro talking head with meals A medium shot frames Melissa Ben-Ishay, the founder of Baked by Melissa, sitting at a pristine white kitchen counter. She looks directly into the camera, smiling warmly and engaging with the viewer. In front of her, three artfully arranged, colorful meals are displayed on plates, showcasing a variety of fresh ingredients. The background features a modern kitchen design with deep blue lower cabinets, a crisp white subway tile backsplash, and light wooden open shelves adorned with minimal decor. A Blue Apron branded cardboard box is prominently placed on the counter to her left, indicating a partnership. The lighting is bright and even, casting soft, natural highlights on her face and the food. The overall color palette is inviting, contrasting the vibrant food colors with the cool blues and whites of the kitchen. Text overlays introduce her: "I'M MELISSA BEN-ISHAY", "CO FOUNDER OF", and "BAKED BY MELISSA", all in blue text with a white outline.
An overhead close-up shot focuses on a vibrant, colorful salad presented in a round, light yellow-beige bowl. The salad is a generous mix of fresh greens, including what appears to be arugula or spinach, finely shredded purple and green cabbage, grated carrots, bright red diced bell peppers, and yellow roasted corn kernels. A creamy, tan-colored dressing coats all the ingredients, with finely chopped green onions sprinkled on top for garnish. The background is softly blurred, showing a bright, sunlit surface, suggesting natural lighting from a nearby window. The color palette is dominated by fresh greens, reds, yellows, and purples, creating an appetizing and healthy aesthetic. The text overlay "MEALS" appears in blue with a white outline.
0:08close up salmon salad This overhead close-up shot features a beautifully plated meal, centered around a seared salmon fillet. The salmon has a perfectly golden-brown, crispy skin and flaky flesh, and it rests on a bed of fresh, dark green arugula. Accompanying the salmon are creamy white cannellini beans, bright red halved cherry tomatoes, and small, dark black olive pieces. A generous dollop of a thick, creamy white sauce, possibly a tahini-based dressing, is drizzled over the salmon and beans, garnished with visible flakes of black pepper. The plate itself is a soft, light green-gray color. In the subtly blurred background, a clear, textured glass filled with sparkling water is partially visible, indicating a dining table setting. Strong, natural sunlight from a window creates dynamic highlights and shadows across the plate and glass. The text overlays "NOOCH" and "AND TAHINA" appear in blue with a white outline.
0:10close up chicken salad An overhead close-up shot showcases another appealing plated meal, this one featuring tender sliced chicken breast. The chicken pieces, lightly coated with what appears to be a seasoned breading, are arranged on a base of dark green leafy greens, possibly spinach or kale, and a generous portion of dark, reddish-brown grains, likely wild rice. Scattered throughout the dish are vibrant, small orange baby bell peppers and bright red cherry tomatoes, adding pops of color. A dark, glossy sauce is artfully drizzled over the chicken and grains. The meal is served on a clean, light off-white plate. The background is softly blurred, indicating natural light from a window, which creates a fresh and inviting atmosphere. The text overlays "BALANCED AND QUICK" and "SO YOU'RE GETTING" appear in blue with a white outline.
0:13talking head call to action The scene returns to a medium shot of Melissa Ben-Ishay, positioned identically to the opening scene, seated at the white kitchen counter. The three beautifully plated meals remain in front of her. She maintains a friendly, confident, and engaging expression, addressing the camera directly. Her hand gestures are subtle and emphasize her points. The background is consistent with the modern kitchen, featuring blue lower cabinets, a white subway tile backsplash, and wooden open shelves. The lighting is bright and even, enhancing the clear and clean aesthetic. Text overlays convey key messages and a call to action: "REAL NUTRITION WITHOUT", "THINKING TOO HARD.", "BLUE APRON NOW", and "FIRST ORDER", all in blue text with a white outline.
0:17outro melissa leaves The scene begins with a medium shot of Melissa Ben-Ishay still seated at the white kitchen counter, similar to previous scenes. She delivers a final line, smiles playfully, and waves her right hand in a dismissive, 'you're welcome' gesture before standing up and gracefully moving out of the frame to the right. The camera remains static throughout, revealing more of the bright, modern kitchen interior. The three attractively plated meals are still visible on the counter. The background features the blue lower cabinets, white subway tile backsplash, and light wooden open shelves, along with various kitchen items. The lighting remains bright and consistent, with natural light illuminating the space. The text overlay "YOU'RE WELCOME" appears in blue with a white outline as she exits.
