0:00intro split screen founder and product action The scene opens with a dynamic vertical split-screen. In the upper frame, a male founder is positioned centrally, speaking directly to the camera from the chest up. He stands in a well-lit retail store, with shelves displaying numerous work boots blurred in the background, suggesting a professional yet accessible environment. The lighting is soft and even, emphasizing his face and the branding on his shirt. His expression is engaging and confident. In the lower frame, there's a rapid sequence of product shots: first, a close-up of a person's lower legs and feet, wearing yellow work boots, standing on a metal grate with bright sparks showering around them, indicating heavy-duty use like welding. This quickly cuts to a brown pull-on work boot with a prominent white sole, static on a dark, wet-looking surface, with a blurred natural landscape of mountains and water in the background. This then cuts to a brown lace-up work boot, also with a white sole, resting on a rough, earthy terrain. The color palette across the scene is robust, featuring earthy browns, industrial grays, and the vibrant orange of the Brunt logo. Text overlays appear, first "Girouard," then "of BRUNT", and finally "Workwear."
0:03b roll product in use This segment is a quick montage of boots being used in various challenging environments. It begins with a close-up, low-angle shot of a person's foot, wearing a brown work boot with a thick, soiled white sole, stepping onto a wooden plank. The boot is dirty, indicating real-world use. The background is blurred, focusing on the boot and the wood. This cuts to a static, medium shot of a tan work boot with laces, emitting smoke or mist from its surface, creating a dramatic and powerful visual effect. The boot is well-lit against a dark, smoky background, making it stand out. The scene then transitions to a close-up, low-angle shot of a person wearing brown work boots and brown work pants, climbing a set of unfinished wooden stairs, showcasing the boot's traction and stability. The final shot is a low-angle, medium shot of the same person walking down a dusty hallway with exposed wooden framing, their brown work boots kicking up fine sawdust. The overall color palette emphasizes natural wood tones, brown leather, and the stark white of the boot soles, contrasting with the smoky effects. Text overlays appear sequentially: "people", "the country", "asking us", "try on", "apparel", "person."
0:08split screen retailer announcement The scene continues with a vertical split-screen. The upper frame maintains a consistent shot of the male founder from the chest up, speaking directly to the camera with an enthusiastic and confident expression. He is still in the retail store setting with blurred boot shelves behind him. The lighting remains bright and even, highlighting his features. The lower frame presents a static graphic announcing retail availability. It features the "BRUNT" logo in orange at the top, followed by large, bold red text: "NOW AVAILABLE AT." Below this is a prominent circular logo for "Mieras Shoes," which is gold and features text like "CENTENNIAL" and "CELEBRATING 100 YEARS SINCE 1922." The background of the lower screen is white, providing a clean contrast for the branding. The overall mood shifts to one of positive news and accessibility. Text overlays appear: "Good news.", "BRUNT is", "at a", "retail store", and "near you."
0:13split screen product inspection The vertical split-screen continues. The upper frame shows the male founder talking to the camera, maintaining his confident and engaging demeanor against the blurred retail background. The lighting remains consistent. The lower frame shows a close-up of a person's hands picking up a dark grey/black work boot from a shelf filled with boots. The person is wearing khaki-colored work pants and a dark t-shirt. They carefully inspect the boot, turning it over to examine its features and construction, suggesting attention to detail and quality. The setting for the lower frame appears to be a workwear store or warehouse, with shelves packed with boots and apparel visible in the background. The color palette focuses on the deep tones of the boot, the earthy colors of the pants, and the warm browns of the wooden shelving. Text overlays appear: "If you want to get up close to our products" and "so you can feel the quality and".
0:16split screen product try on The vertical split-screen continues briefly. The upper frame shows the male founder talking, his expression consistent. The lower frame shows a male figure, possibly younger, sitting on a bench in what appears to be a fitting area within a store. He is wearing a bright yellow t-shirt and dark pants. He is in the process of putting on a black Brunt work boot, leaning forward to adjust it. The background is simple, with an orange bench and a door, maintaining focus on the action. The lighting is functional, illuminating the fitting area. The scene highlights the user experience of trying on the product. Text overlay appears: "experience the comfort."
0:17split screen product details close up The vertical split-screen persists. The upper frame continues to show the male founder speaking to the camera, maintaining his direct gaze and confident expression. The blurred retail background and lighting are consistent. The lower frame features two distinct close-up shots of Brunt work boot details. First, a high-angle shot focuses on the beige-colored outsole of a boot, showcasing its intricate, rugged tread pattern and the embossed "BRUNT" logo. An orange accent is visible near the heel. This quickly cuts to an extreme close-up of the meticulous stitching on the brown leather upper of a work boot, highlighting the craftsmanship and durability. The stitching is a contrasting light-colored thread against the dark brown leather. The color palette emphasizes the textures and quality of the boot materials – the beige of the sole, the rich brown of the leather, and the crisp white/orange of the branding and stitching. Text overlays appear: "Just head over to BRUNTWORKWEAR.COM" and "Click on the store".
0:20screen recording store locator cta This scene transitions to a full-screen screen recording of the Brunt Workwear website's store locator page. The page is clean and modern, predominantly white with a red "BRUNT" logo at the top. The title "FIND RETAILERS NEAR YOU" is prominently displayed. Below this is a search bar labeled "Type a City or State" with an orange search button to its right. The main visual element is an interactive map, displaying North America, with specific states and geological features visible. The map slowly zooms out, revealing more of the continent, and then focuses on a particular region, indicating a search is underway or results are loading. The cursor is not visible, but the animation suggests user interaction. The overall impression is one of ease of use and broad availability. Text overlays appear: "locator", "to find the closest", "location", and "to you."
