0:00intro talking head iris law The scene opens with a close-up, slightly Dutch-angled shot of a young woman, Iris Law, smiling warmly and looking directly into the camera. She has short, platinum blonde hair, styled to the side, and her face is softly lit, highlighting her fair skin and subtle makeup including winged eyeliner and a soft pink lip. She is wearing multiple rings on her right hand, which is held near her chin, and a gold-toned bracelet on her wrist. Her left hand is partially visible at the bottom of the frame, also adorned with a thick gold chain bracelet. The background is softly blurred, showing hints of city lights or a building facade at dusk. Overlaid text in white reads 'DAVID YURMAN' at the top, 'MERCER COLLECTION' below it, and 'I'M IRIS LAW' at the bottom, identifying the brand, collection, and the person in the frame.
0:01rooftop pensive pose The camera shifts to a medium shot of Iris Law on a rooftop, leaning casually against a brick ledge with a pensive expression. She is in profile, looking down and slightly to her right, resting her chin on her hand. She is dressed in a chic black sleeveless jumpsuit or top with wide-leg pants, and prominently displays several pieces of silver jewelry: chunky chain necklaces, hoop earrings, and a multi-layered bracelet on her right wrist, along with multiple rings. Her short, platinum blonde hair is neatly styled. The background features a blurred cityscape at dusk, with indistinct tall buildings and some soft, glowing lights. To the right of the frame, part of a professional video camera and stand are visible, indicating a behind-the-scenes moment. Text overlays include 'IRIS LAW' on the left and 'AND WE'RE ON SET WITH DAVID YURMAN.' at the bottom.
0:03rooftop posing arms crossed This medium shot shows Iris Law, still on the rooftop, now striking a more posed stance. She is facing slightly away from the camera, looking to her left with a neutral yet focused expression. Her arms are crossed over her chest, highlighting the intricate silver and gold chain bracelets on her wrists, as well as the bold multi-layered silver necklaces with a T-bar clasp around her neck, and matching rings and earrings. She wears a black sleeveless top, cinched at the waist with a black belt, paired with black trousers. The background is a blurred cityscape at dusk, featuring dark, distant buildings. Text overlays read 'FAVORITE MEMORY?' and 'GOING TO MUSEUMS WITH MY LITTLE BROTHER.'. The overall lighting is soft and ambient, characteristic of early evening.
0:06rooftop sitting wide shot A wide shot captures Iris Law sitting gracefully on the brick ledge of the rooftop, her body turned towards the left, looking out over the city. She maintains a sophisticated pose, wearing her black sleeveless top, black belted trousers, and black high-heeled sandals. Her numerous David Yurman jewelry pieces—necklaces, bracelets, earrings, and rings—are clearly visible, shimmering against her dark clothing. The background provides a broader view of the blurred New York City skyline at dusk, with tall buildings and a muted sky. A lighting reflector or part of a camera setup is partially visible on the right, adding to the behind-the-scenes feel. Text overlay at the bottom asks 'FAVORITE NEIGHBORHOOD?'.
0:07makeup artist touch up This close-up shot focuses on Iris Law's face in profile as a makeup artist applies a finishing touch to her forehead with a brush. Iris's eyes are closed, indicating she is in the process of getting ready. Her short, platinum blonde hair frames her face, and her prominent silver chain necklaces, hoop earrings, and multi-layered bracelets on her wrists are clearly visible. Her skin appears smooth and radiant under soft, natural-looking light. The background is subtly blurred, suggesting an urban outdoor setting at dusk. Text at the bottom of the frame says 'I LIKE SOHO'. This shot highlights the details of the jewelry and her natural beauty during a behind-the-scenes moment.
0:10adjusting necklace A medium close-up shot captures Iris Law looking to her left with a contemplative gaze, her hands delicately adjusting the layered silver chain necklaces around her neck. Her short, platinum blonde hair is neatly styled, and her face is illuminated by soft, even lighting, showcasing her clear complexion and subtle makeup. Her silver hoop earrings, multiple silver and gold chain bracelets, and rings are all prominently displayed. She is wearing a black sleeveless top. The background is a soft, out-of-focus blur of city lights and buildings at dusk. The text 'BUT MY TWO BEST FRIENDS LIVE IN CHINATOWN,' appears at the bottom of the frame.
0:11walking and posing rooftop The scene shows Iris Law in a medium shot, initially walking with a purposeful stride, then pausing to pose, looking off-camera to her left with a confident and slightly serious expression. She is dressed in a black sleeveless top and black belted trousers, with black high-heeled shoes. The camera follows her movement as she transitions from walking to posing. Her jewelry, including chunky silver necklaces, silver hoop earrings, and both silver and gold chain bracelets, is clearly visible as she moves. The background is a blurred cityscape at dusk, with buildings of varying heights. Text overlays at the bottom of the frame read 'AND IT'S REALLY NICE AND THERE'S SO MUCH TO EXPLORE THERE.'
0:15rooftop leaning pose A medium shot captures Iris Law leaning back against the brick ledge of the rooftop, her arms extended to support her weight, with an elegant posture. She looks towards the left, her expression thoughtful and serene. Her outfit consists of a black sleeveless top and black wide-leg trousers, accessorized with her signature David Yurman jewelry: multiple layered silver chain necklaces, silver hoop earrings, and a mix of silver and gold chain bracelets on both wrists, along with several rings. Her short, platinum blonde hair is styled immaculately. The background is the blurred cityscape at dusk. Text overlays at the bottom of the frame ask 'FAVORITE SEASON?' and then display 'I FEEL LIKE I LOVE HOW IN NEW YORK EVERYONE, LIKE, REALLY GETS SEASONAL.'. The lighting is soft and ambient.
A close-up shot presents Iris Law looking directly at the camera with a joyful, broad smile, her eyes sparkling. She is wearing a plush, dark blue robe over her black top, creating a cozy contrast with her metallic jewelry. Her short, platinum blonde hair is perfectly styled, framing her smiling face. Her layered silver chain necklaces and silver hoop earrings are still visible. The background is a soft, out-of-focus blur of city elements. The text 'LIKE, COZY' appears at the bottom of the screen, matching her warm and comfortable demeanor.
0:20sultry over shoulder pose This medium close-up shot features Iris Law looking over her right shoulder directly at the camera with a confident and slightly sultry gaze. She holds her left arm across her bare shoulder, revealing her prominent gold and silver chain bracelets and rings. Her short, platinum blonde hair is styled, and her face is impeccably made up with a subtle smokey eye and defined lips. She wears a black sleeveless top, and her silver chain necklaces and hoop earrings are visible. The background is a dark, blurred expanse of city lights, creating a sophisticated and atmospheric mood. Text overlays at the bottom read 'IN AUTUMN, SO MAYBE AUTUMN IN NEW YORK.'.
0:23product showcase outro The final scene is a tight close-up, focusing on the back of Iris Law's head and her hands, which are positioned behind her neck, showcasing a multitude of David Yurman jewelry. Her short, platinum blonde hair is visible from the back. Her hands are adorned with numerous silver and gold chain bracelets on her wrists and multiple stacked rings on her fingers. She wears layered silver chain necklaces around her neck. The shot beautifully highlights the craftsmanship and variety of the jewelry pieces. The background is a soft, artistic blur of city lights. Overlaid in the center are the words 'DAVID YURMAN' and 'MERCER COLLECTION', reinforcing the brand and collection as the asset concludes.
