0:00sprouts exterior myth intro A low-angle, wide shot captures the exterior of a modern Sprouts Farmers Market grocery store under a clear, bright blue sky. The store's facade is a two-toned green, with the upper section a lighter, muted green and the lower section a deeper, forest green. A prominent, large white sign with green text reads "SPROUTS FARMERS MARKET" is centered on the upper facade. Below the sign, the store's main entrance, composed of glass doors, is visible, with displays of fresh produce and potted plants positioned outside. In the foreground, a gray asphalt parking lot with yellow painted lines is seen. A few individuals are casually walking near the entrance; one person in a dark green top and light pants walks from left to right, while another person in a gray hoodie moves a green cart towards the entrance. The lighting is natural daylight, casting subtle shadows. At the bottom of the frame, a white text overlay reads "Sprouts Myth Number Fourteen:". The overall color palette is dominated by the green of the building and the blue of the sky, with accents of yellow from the parking lot lines and natural colors from the produce.
0:01sprouts exterior myth text overlay This scene reuses the same low-angle, wide shot of the Sprouts Farmers Market exterior as the previous scene, but with significant graphical overlays. The background, including the two-toned green facade, the "SPROUTS FARMERS MARKET" sign, the parking lot, and the walking pedestrians, becomes intentionally blurred to focus on the overlaid text. A prominent, rectangular, vibrant lime-green graphic with jagged edges is positioned in the upper-left quadrant, displaying the text "MYTH #14" in bold, white, sans-serif letters. Directly below this, a much larger, multi-line white text overlay dominates the center of the screen, stating "THEY CAN'T MEET ALL OF MY NEEDS". The word "ALL" is visually emphasized with a thick, short, lime-green underline. At the very bottom of the frame, smaller white text reiterates, "They can't meet all of my needs." The camera remains static, and the lighting is consistent with the bright daylight from the first scene, though the blur effect softens any harshness. The dominant colors are the vibrant green of the text graphics, contrasted with the white text and the muted, blurred greens and blues of the background, creating a bold visual statement.
0:03woman shopping aisle A medium shot features a young adult female with medium-brown, curly hair and bangs, standing in what appears to be a brightly lit grocery store aisle. She wears a peach-colored button-up shirt with a subtle, stylized animal print in darker pink or red hues, and dark blue jeans. She holds a bright green, rectangular shopping basket in her left hand, which is empty. Her gaze is directed slightly upwards and to the right, with a thoughtful or slightly hopeful expression, followed by a bright, warm smile as she turns her head further to the right. The background is brightly lit and slightly out of focus, revealing tall grocery shelves filled with products, and some light-colored wall graphics with stylized text like "GO SS" and "FARM". The lighting is bright and even, likely from overhead store lights, creating a clean and inviting atmosphere. The dominant colors are the warm peach of her shirt, the green of the basket, and the various hues of product packaging in the background, all under a general warm-toned white light.
The scene transitions from a medium shot of the shopper to a tight close-up on her hands as she reaches for a product on a shelf, then quickly zooms into an extreme close-up of the product packaging itself. Initially, her hands, with light-colored nail polish, are seen grasping a brightly colored red pouch from a retail shelf. The shot then focuses entirely on the product: a vibrant red, flexible pouch with the "SPROUTS FARMERS MARKET" logo at the top in green. The product name, "GLUTEN FREE COCONUT COOKIE THINS," is prominently displayed in large white letters. Below this, "Peanut Butter & Jelly" is featured in a smaller, off-white font within a brown-red rectangular box. An image of several golden-brown, round cookies is centrally placed on the packaging. The background remains a shallow depth of field, showing blurred shelves with various product packaging in greens and browns, suggesting a grocery store aisle. The lighting is bright and direct, highlighting the product's details and vibrant colors. The camera has a slight movement initially as it follows the hands, then settles on a static, sharp focus on the product. The color palette is dominated by the rich red of the packaging, accented by green from the Sprouts logo, and the warm browns and yellows of the cookies, making the product visually appealing.
0:08shopping bag contents This is a close-up, slightly overhead shot focusing on the top opening of a bright green reusable shopping bag. The bag is made of a non-woven fabric and has the "SPROUTS FARMERS MARKET" logo in white, with a green leaf design, prominently displayed on its side, though only partially visible. The bag is full of groceries; the contents are diverse, including what appears to be fresh green leafy produce (possibly lettuce or herbs), and various packaged food items in colorful wrappers (one yellow package with small geometric patterns and another magenta package are clearly visible). A hand, likely a female's, gently holds the upper edge of the bag. The background is indistinct and brightly lit, suggesting the interior of a grocery store checkout area or cart. The lighting is even and bright, emphasizing the fresh, vibrant colors of the produce and packaging. The color palette is dominated by the vivid green of the bag and the fresh produce, complemented by the bright, varied colors of the packaged items inside, all indicating a successful shopping trip.
0:09sprouts store announcement blur The scene opens with a medium shot of an older adult female, likely in her 60s or 70s, with short, stylish grey hair, standing in a brightly lit grocery store aisle. She is wearing a dark blue denim jacket over a patterned top and leopard-print pants. She holds a full green Sprouts shopping bag, similar to the one seen in the previous scene, clutched to her chest. Her expression is pleasant and her gaze is directed forward. As the scene progresses, the background becomes increasingly blurred, and the woman herself softens into a bokeh effect. Over this blurred background, a prominent white "SPROUTS FARMERS MARKET" logo appears at the top. Below this, a large, vibrant lime-green rectangular graphic with jagged edges proclaims "NOW OPEN!" in bold white text. Further down, in white text, "CENTEREACH" is displayed, followed by "MAJOR CROSS STREETS: MIDDLE COUNTRY RD. & NICOLLS RD." and "SPROUTS.COM/CENTEREACH". The lighting is bright and even, consistent with a well-lit grocery store interior. The camera transitions from a medium shot to a more static frame, maintaining the focus on the overlaid text and brand messaging as the background blurs out. The color palette includes the blues of her jacket, the green of the shopping bag and text overlay, and the various blurred colors of the store aisle, all against the white of the text, creating an effective informational end card.
